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Six Tips for Telling
PRESERVATION STORIES
ON SOCIAL MEDIA
1. Develop an aesthetic.
Much like developing a voice in writing, developing an aesthetic
allows you to tell your preserva...
2. Create Instagram galleries.
Instagram galleries function like a slideshow. You can add up to 10
photos with a single ca...
3. Go simply visual with stories.
Stories are a fun way to combine still photos and short videos around
a single theme or ...
4. Reuse your stories.
Both the full story and each of its segments individually of Instagram
and Snapchat stories can be ...
5. To go live or not to go live?
Facebook Live, Periscope, and Instagram Live let you share with your
audience while also ...
6. Hand over the reins for a day.
Handing over the reins is always a little nerve-wracking, but letting an
Instagram influ...
The National Trust for Historic Preservation works to save America’s
historic places. Preservation Tips & Tools helps othe...
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6 Tips for Telling Preservation Stories on Social Media

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Learn how to tell visual stories with digital media such as Facebook, Twitter, Instagram, Snapchat, and other online platforms.

Read more: https://savingplaces.org/stories/6-tips-for-telling-preservation-stories-on-social-media

Published in: Social Media
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6 Tips for Telling Preservation Stories on Social Media

  1. 1. Six Tips for Telling PRESERVATION STORIES ON SOCIAL MEDIA
  2. 2. 1. Develop an aesthetic. Much like developing a voice in writing, developing an aesthetic allows you to tell your preservation story authentically and consistently.
  3. 3. 2. Create Instagram galleries. Instagram galleries function like a slideshow. You can add up to 10 photos with a single caption. They’re great to use if you have a batch of photos from a single event.
  4. 4. 3. Go simply visual with stories. Stories are a fun way to combine still photos and short videos around a single theme or event. They’re currently the most casual format social media offers, and include fun filters, stickers, and text options— including handwriting.
  5. 5. 4. Reuse your stories. Both the full story and each of its segments individually of Instagram and Snapchat stories can be saved—making that content very flexible for resharing later or on other channels.
  6. 6. 5. To go live or not to go live? Facebook Live, Periscope, and Instagram Live let you share with your audience while also allowing them to participate in real time.
  7. 7. 6. Hand over the reins for a day. Handing over the reins is always a little nerve-wracking, but letting an Instagram influencer take over your handle is a great way to tell your preservation story while engaging a wider audience and capitalizing on someone else’s skillset.
  8. 8. The National Trust for Historic Preservation works to save America’s historic places. Preservation Tips & Tools helps others do the same in their own communities. For more information, visit SavingPlaces.org. Photo credits: Raina Regan/Grant Stevens/Sarah Heffern; National Trust for Historic Preservation; Sarah Heffern; Diana Tisue/National Trust for Historic Preservation; Kelly Schindler; Grant Stevens; Raina Regan.

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