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The basics of the color wheel for presentation design

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Colors are just as important as the content of your presentation. The chosen colors will, if used right and consistently, help enhance your message. You need colors to create a theme that flows through your presentation. You want to utilize different colors for different content and help the audience follow your communication. Knowing the color theory basics and how PowerPoint handle colors will make it easier to use colors in your next presentation. This is Part 1 in our series about color theory for presentation design.

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The basics of the color wheel for presentation design

  1. 1. © Presentitude
  2. 2. © Presentitude Color theory for presentation designers Colors are just as important as the content of your presentation. The chosen colors will, if used right and consistently, help enhance your message. You need colors to create a theme that flows through your presentation. You want to utilize different colors for different content and help the audience follow your communication. Knowing the color theory basics will make it easier to choose and use colors in your next presentation.
  3. 3. © Presentitude THE BASICS OF THE COLOR WHEEL Part I of Basic Color Theory for Presentation Designers
  4. 4. © Presentitude The traditional color wheel The color wheel was the first organized system of colors. It is still used to illustrate the relation between colors. In traditional color theory, it all starts with three colors – the primary colors.
  5. 5. © Presentitude
  6. 6. © Presentitude The PRIMARY COLORS on the color wheel are red, yellow and blue. They cannot be made from mixing each other.
  7. 7. © Presentitude RED
  8. 8. © Presentitude SECONDARY COLORS
  9. 9. © Presentitude The SECONDARY COLORS are orange, violet and green. They can be made from mixing two primary colors.
  10. 10. © Presentitude RED
  11. 11. © Presentitude RED
  12. 12. © Presentitude RED GREEN
  13. 13. © Presentitude + = + = + =
  14. 14. © Presentitude TERTIARY COLORS
  15. 15. © Presentitude The TERTIARY COLORS completes the color wheel to 12 basic colors. The 6 tertiary colors are created by mixing one primary color with an equal part adjacent, secondary color.
  16. 16. © Presentitude RED GREEN
  17. 17. © Presentitude RED GREEN
  18. 18. © Presentitude + = + = + = + = + = + =
  19. 19. © Presentitude RED GREEN
  20. 20. © Presentitude TINTS, TONES & SHADES
  21. 21. © Presentitude The colors on the color wheel can also be described by its tints, tones & shades depending on if you blend them with white grey black.
  22. 22. © Presentitude
  23. 23. © Presentitude HueTintToneShade = = =
  24. 24. © Presentitude TINTS
  25. 25. © Presentitude A color TINT is a hue blended with
  26. 26. © Presentitude + = + = + = + = + = + = + = + = + = + = + = + =
  27. 27. © Presentitude WHITE
  28. 28. © Presentitude TONES
  29. 29. © Presentitude A color TONE is a hue blended with
  30. 30. © Presentitude + = + = + = + = + = + = + = + = + = + = + = + =
  31. 31. © Presentitude GREY
  32. 32. © Presentitude SHADES
  33. 33. © Presentitude A color SHADE is a hue blended with
  34. 34. © Presentitude + = + = + = + = + = + = + = + = + = + = + = + =
  35. 35. © Presentitude BLACK
  36. 36. © Presentitude Hues Tints(+white) Tones(+grey) Shades(+black)
  37. 37. © Presentitude What about black white
  38. 38. © Presentitude Why aren’t black and white on the color wheel?
  39. 39. © Presentitude is the complete absence of colors. is the presence of all colors simultaneously. BLACK WHITE The simplified answer… The full answer is more complicated.
  40. 40. © Presentitude And what about brown?
  41. 41. © Presentitude RED BROWN is a dark orange or neutral red hue a composite color made by combing red, black and yellow.
  42. 42. © Presentitude Are PRIMARY, SECONDARY, TERITARY, TINTS, TONES, SHADES… ARE YOU STILL WITH US?
  43. 43. © Presentitude RED PRIMARY RED GREEN SECONDARY RED GREEN TERITARY Primary colors Secondary colors Tones Teritary colors Tints Shades
  44. 44. © Presentitude Click to read to read full article on this topic. Click to read more articles and sign up for content.
  45. 45. © Presentitude Click to view Part 2Click to view Part 1 Click to view Part 4Click to view Part 3
  46. 46. PRESENTITUDE www.presentitude.com http://plus.google.com/+ Presentitude/posts http://www.facebook.co m/presentitude https://twitter.com/Prese ntitude http://www.linkedin.com/ company/presentitude ‘ Presentitude Presents

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