Sample Use of Marketing Presentations Understand Product Segmentation

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Marketing experts are beginning to woo all kinds of potential customers with products that are created exclusively for them. For example, there is a health drink for each member of the family. A toddler needs a drink fortified with ingredients that’ll make him grow taller, smarter and stronger, while a teen needs something that’ll push him to get high grades. Similarly, dad needs a drink to give him enough energy to handle pressures, while mom needs a drink that’ll turn her into a superwoman! In effect, a slight variation in the basic ingredients, packaging and marketing will give a health drink company four products to sell.

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Sample Use of Marketing Presentations Understand Product Segmentation

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