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DIKW Continuum - Editable PowerPoint Slide


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The DIKW (Data Information Knowledge Wisdom) continuum is one of the profound theories in Knowledge Management. Originally developed by systems theorist Russell Ackoff and further modified by Gene Bellinger et. al., this theory categorizes human mind into five categories - Data, Information, Knowledge, Understanding and Wisdom. Data is an acumulation of facts which when seen alone does not have meaning. Information is meaningful interpretation of data. Knowledge is the application of the gathered information. Understanding is the action one takes to synthesize new knowledge by building upon the knowledge held till now. Wisdom is the transition that comes after an in detail and complete understanding of knowledge.

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DIKW Continuum - Editable PowerPoint Slide

  1. 1. Data, Information, Knowledge and Wisdom Continuum
  2. 2. Data, Information, Knowledge and Wisdom Continuum Data Wisdom Understanding Information Knowledge
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  4. 4. Makeovers Fast From This To This Customer Discovery Step-by-Step Product Hypothesis Customer and Problem Hypothesis Distribution and Pricing Hypothesis Demand creation Hypothesis Market type Hypothesis Competitive Hypothesis Test “Product” Hypothesis Friendly first Contacts Problem Presentation Customer Understanding Market Knowledge Test “Product” Hypothesis First reality cheack Verity the Problem “Product” Presentation Verify the Product Yet more Customer Visits Verity the Business Model Second Reality cheack Iterate or Exit 1st Advisory Board Verify
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