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PREMIUM POWERPOINT SLIDES
Pricing policy
PRICING POLICY
POWERPOINT TEMPLATE
DEFINITION
Pricing Policy, Price Structure and Pricing Strategy
PRICE
PROMOTION
PRODUCTPLACE
PRODUCT POLICY
COMMUNICATION
...
Pricing
This is part of the
marketing mix along
with the product,
communication and
distribution policies.
However, it has...
DEFINITION
Prominent Role of Pricing in the Marketing Mix
STRONGEST MARKETINGWEAPON
 Customers and competitors react dras...
IMPORTANCE
The Importance of a Pricing Policy for a Business
pricing policy
COST-BASED MARKET-BASED
DEMAND-BASED
FOR THE P...
IMPORTANCE
The Importance of a Pricing Policy for a Business
Price level
Pricing policy
Price and value
communication
Pric...
PRICING STRATEGIES
Price Progression Strategy
Price skimming strategy
(absorption STRATEGY)
 Starts with a high
introduct...
"PRICING FOR PROFIT"
From Simon Kucher & Partners
Companies can increase their profits
by having more effective pricing.
E...
"PRICING FOR PROFIT"
2. Price Structures and Rules
(MARKET)
GROSS PRICE
VALUE-OF-
PRODUCT
DIFFERENTIAL
REGIONAL
MARKET
DIF...
INTERNALFACTORS
EXTERNAL FACTORS
Competition
Marketing mix
Costs
Market and buyers
Marketing objective
State (defined mini...
FACTORS FOR PRICE DETERMINATION
Price Determination
PRICE
INTERNAL
COSTS
DEMAND
SITUATION
CORPORATE
OBJECTIVES
COMPETITIVE...
Conclusion
The skillful use of the
pricing tools, thorough
knowledge of the
customer‘s willingness to
pay and being set ap...
PRICING STRATEGIES
Competitive Pricing Strategy
COMPETITIVE PRICING STRATEGY
MARKET PRICING STRATEGY
Price setter
Has the ...
IMPLEMENTATION TIPS
PRICING POLICY
COMMON ERRORS
Mistakes Made During Implementation
"Our competition is
raising their prices but
are still cheaper! "
"If we...
IMPLEMENTATION TIPS
Pricing tips
Non-binding sales
price)
Is recommended by
the dealer/
manufacturer as
the retail price
r...
There are no limits, neither in thought nor
emotion. It is fear that sets the limit.
Ingrid Bergman, Swedish actress 1915-...
RISKS
Risks of Low-Price Guarantees
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Pricing Policy PPT Slide Template

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A sophisticated pricing strategy is essential for successful product sales. There are many innovative pricing models to help set buying incentives.
With our presentation, you can define the appropriate pricing for your products and services. Step-by-step, you will be able to design and present your pricing policy.

Download our template now and develop profitable pricing strategies:
http://www.presentationload.com/pricing-policy-powerpoint-template.html

Illustrate your pricing strategy through constructed graphs with our PowerPoint slides. The pricing policy, together with the product, communication and distribution policy, is an important pillar of the marketing mix. The goal is to create purchase incentives for customers by skillful price structuring.

This PowerPoint set summarizes the importance, objectives, factors, strategies, tools and risks of pricing in your business.

Published in: Economy & Finance

Pricing Policy PPT Slide Template

  1. 1. PREMIUM POWERPOINT SLIDES Pricing policy
  2. 2. PRICING POLICY POWERPOINT TEMPLATE
  3. 3. DEFINITION Pricing Policy, Price Structure and Pricing Strategy PRICE PROMOTION PRODUCTPLACE PRODUCT POLICY COMMUNICATION POLICY PRICING POLICY DISTRIBUTION POLICY
  4. 4. Pricing This is part of the marketing mix along with the product, communication and distribution policies. However, it has a major position in corporate practices: WHY? … DEFINITION Prominent Role of Pricing in the Marketing Mix
  5. 5. DEFINITION Prominent Role of Pricing in the Marketing Mix STRONGEST MARKETINGWEAPON  Customers and competitors react drastically to price changes  Prices are easy to communicate  Awaken the interest of customers to aim for finding the most affordable purchase STRONGEST MOTIVATORFOR PROFIT  The price directly determines the revenues of the company  The deductible amount has influence (the price is raised, customers buy less)  This indirectly affects costs depending on the sales quantity WHY? WHY?
  6. 6. IMPORTANCE The Importance of a Pricing Policy for a Business pricing policy COST-BASED MARKET-BASED DEMAND-BASED FOR THE PRICE SETTER COMPETITION-BASED FOR THE TRADE PRICE
  7. 7. IMPORTANCE The Importance of a Pricing Policy for a Business Price level Pricing policy Price and value communication Price setting Value added Pricing Pricing method, negotiation tactics Mediation of value Units, controls, price conditions Economic value, product packaging, segmentation
  8. 8. PRICING STRATEGIES Price Progression Strategy Price skimming strategy (absorption STRATEGY)  Starts with a high introductory price  Little by little or because of the competition, the price is slowly lowered  Reason: new products, companies with a monopoly  Examples: computer hardware, hi-fi systems Penetration pricing  Low introductory price  Reason:  Customers should quickly come into contact with the product  Quick deduction of large amounts  Diffusing the competition  Low price is slowly increased  Example: the software industry PRICE progression STRATEGY
  9. 9. "PRICING FOR PROFIT" From Simon Kucher & Partners Companies can increase their profits by having more effective pricing. Effective pricing can be summed up in three points:  A CLEAR UNDERSTANDING OF THE PRICE STRATEGY  STRUCTURED PRICE DETERMINATION  DISCIPLINED IMPLEMENTATION How Can Employers Implement This?
  10. 10. "PRICING FOR PROFIT" 2. Price Structures and Rules (MARKET) GROSS PRICE VALUE-OF- PRODUCT DIFFERENTIAL REGIONAL MARKET DIFFERENTIAL BASE PRICE LEAD PRODUCT VALUE-OF- CUSTOMER REWARD SURCHARGES (CUSTOMER) NET PRICE PRICE GAP REALIZED PRICE Capture the value through value- based mark-ups1 Manage mark-downs through performance- based discounts and rebates2 Charge for the extras through service pricing3
  11. 11. INTERNALFACTORS EXTERNAL FACTORS Competition Marketing mix Costs Market and buyers Marketing objective State (defined minimum or maximum prices) Strong retail chains FACTORS FOR PRICE DETERMINATION Internal and External Factors There are many factors that affect the price of a product. The distinction lies within these internal and external factors.
  12. 12. FACTORS FOR PRICE DETERMINATION Price Determination PRICE INTERNAL COSTS DEMAND SITUATION CORPORATE OBJECTIVES COMPETITIVE SITUATION CUSTOMER PERSPECTIVE
  13. 13. Conclusion The skillful use of the pricing tools, thorough knowledge of the customer‘s willingness to pay and being set apart from the competition will lead to long-term (profit) success. PRICING TOOLS Policy
  14. 14. PRICING STRATEGIES Competitive Pricing Strategy COMPETITIVE PRICING STRATEGY MARKET PRICING STRATEGY Price setter Has the highest price in the substantial market. Price TAKER The price is always in line with the price setter. Price FIGHTER Has the lowest price in the substantial market.
  15. 15. IMPLEMENTATION TIPS PRICING POLICY
  16. 16. COMMON ERRORS Mistakes Made During Implementation "Our competition is raising their prices but are still cheaper! " "If we reduce the prices, we’ll get less money!" "It's hard enough to keep our current prices!" "So we lose most of our customers!" "At the moment, we can not afford it!
  17. 17. IMPLEMENTATION TIPS Pricing tips Non-binding sales price) Is recommended by the dealer/ manufacturer as the retail price reasonable discounts that raise no suspicion from the customer Example: 7,99 € Instead of 8,00€ Always undercutting the competition with a clear concept as the price setter (Opposite of price setting) Using better quality to be set apart from competition EIA OBSERVATION SPECIAL OFFERS OPTIMAL PRICE STRUCTURE Price SETTING QUALITY LEADERSHIP
  18. 18. There are no limits, neither in thought nor emotion. It is fear that sets the limit. Ingrid Bergman, Swedish actress 1915-1982
  19. 19. RISKS Risks of Low-Price Guarantees
  20. 20. Click here to visit www.PresentationLoad.com DOWNLOAD POWERPOINT SLIDES

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