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Marketing PPT Slide Template

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Use the Marketing PPT Slide Template consisting of tables, charts and many other features for a successful implementation of marketing concepts and strategies. In this well-arranged Marketing PPT Slide Template collection with over 200 PowerPoint slides you will find all necessary guidelines to plan, implement, document and present your marketing strategies. All templates are based on established standards and are created in a universal design to be adjustable to any industry.

http://www.presentationload.com/marketing-templates-toolbox.html

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Marketing PPT Slide Template

  1. 1. Marketingplan Marketing (Prof. R. Kühn) Marketing -Mix Your company Competitors Marketing -Mix Distribution and trade partner Marketing -Mix Competitors Intermediate trade Intermediate trade political environment ecological environment legal environment natural environment social environment econ. environment technol. environment media environment Analysen 1. Your company 2. Competitors 3. Distributors 4. External influences 5. Customers 6. Environmental factors Index Marketing pressure Demand
  2. 2. Marketing - Classical vs. Alternative Marketing Overview of some marketing tools Classical advertisement Public relations Sponsoring Event marketing Fairs / Exhibitions Product placement Sales promotion Direct marketing Mobile marketing Print media Radio / TV / Movies Outside advertisement / Billboard advertisement Search engines Guerilla marketing Classical Marketing Alternative Marketing Viral marketing
  3. 3. SuccessFactors Weighting Evaluation Notes low medium high poor neutral good 9 8 7 6 5 4 3 2 1 0 1 2 3 4 5 6 7 8 9 … … … … … … … … … … Strength and Weaknesses Analysis Analysis of internal Company Resources Just move spheres dependingon characteristics to left/right Just move spheres dependingon characteristics to left/right
  4. 4. Purchase Decision Process Phases Graphical representation of the five phases of an extensive buying decision process (real purchasing decision) Information search offline / online Testing of alternatives regarding suitability and satisfaction of the purchase need (requirement / demand) Acquisition decision, if the necessary purchasing power is available. Demand or lack recognition (motive) Evaluation, feedback, service Purchase Decision Download at www.PresentationLoad.com
  5. 5. AIDA - Action Principle The stage model includes four phases the Customer goes through in order to make the purchase decision Attention of the customer for the product is excited The customer is interested in the product The desire for the product is awakened (demand) The customer buys the product Psychological reaction (pre- economical) Physical reaction (economical) Attention Interest Desire Action Download at www.PresentationLoad.com
  6. 6. Click here to visit www.PresentationLoad.com DOWNLOAD POWERPOINT SLIDES

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