Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Online Marketing Strategy PPT Slide Template

5,363 views

Published on

In this presentation, you will find online marketing tools to illustrate your strategy for advertising on the Internet with the help of graphs.

Marketing Concepts for Optimizing Online Services

The market research, marketing mix and AIDA model are basic concepts that will help a company successfully market its products and services. For the online field, these approaches are still valid, but must be specially adapted.

This PowerPoint presentation provides explanations, statistics, graphs, and more to help you implement online marketing on your website, social media channels or other online platforms. Download this helpful PowerPoint template now on: http://www.presentationload.com/online-marketing-strategy-powerpoint-template.html

To be successful as a business, there is no way around optimizing your Internet presence to be found by potential customers. Search engine optimization (SEO), often in conjunction with search engine advertising (SEA), social media activities, keyword texts, backlings etc. are online marketing tools, no company can exist without.

Published in: Marketing

Online Marketing Strategy PPT Slide Template

  1. 1. PREMIUM POWERPOINT SLIDES Online marketing strategy
  2. 2. ONLINE MARKETING STRATEGY POWERPOINT TEMPLATE
  3. 3. We lived on farms, then we lived in cities, and now we're going to live on the Internet! From the movie, The Social Network
  4. 4. BASICS Customer Acquisition Through Marketing AwarenessReach Relevance MARKETING
  5. 5. BASICS Customer Journey Awareness Search Evaluation Sales/Booking After Sales SOCIAL NETWORKS (RECOMMENDED) ONLINE ADVERTISING (BANNERS) MOBILE MARKETING/APPS VIDEOS/ REPORTS ON PORTALS E-MAIL MARKETING SEO/SEARCH ENGINE OPTIMIZATION KEYWORD TARGETING DIRECTORIES AFFILIATE NETWORKS SOCIAL NETWORKS (RECOMMENDED) BLOG/PODCAST/ VIDEO-BLOGS PRICE COMPARISON WEBSITES WEBSITES MICROSITES E-MAIL MARKETING REFERRAL MARKETING WEBSITES EVALUATION PORTAL
  6. 6. BASICS AIDA MODEL Applied to Online Marketing A ATTENTION I INTEREST D DESIRE A ACTION
  7. 7. BASICS Acquisition Process on the Internet User Potential customer CustomerLoyal customer FAN ATTRACT USER INCREASE LOYALTY ATTRACT CUSTOMER MAKE UPSALES CONVERT TO TRANSACTION GENERATE LEAD
  8. 8. GRUNDLAGEN 3 Basics of Online Marketing Search Engine optimization (SEO) 95% of viewers click on one of the search results that appear on the first page. What is important?  relevant keywords  valuable content  fast loading time for both content and images  off-page links Content marketing  6 out of 10 consumers develop sympathy for a company after reading their custom publications.  website content can give the company’s first impression to a potential customer. Social media marketing  connects SEO and content marketing  social media is becoming the most popular way to share content
  9. 9. BASICS ONLINE MARKETING STRATEGY INTEGRATION OFFLINE- MARKETING SEA SEO CONVERSION OPTIMIZATION BLOGS CONTENT- MARKETING SOCIAL MEDIA E-Mail MARKETING MOBILE- ADVERTISING INBOUND- MARKETING Online Marketing Strategy
  10. 10.  shop orders  orders by phone, email, etc.  completed contact forms  email contacts  phone calls  page impression  social media feedback  comments  bounce rates  average length of session  number of site visitors  organic traffic from brand terms  reference on social media platforms, blogs & forums Branding, Markenaufbau Kunden- kontakte AbsatzBindung BASICS Objectives
  11. 11. BASICS Online-Advertising types ONLINE MARKETING E-Mail Marketing Affiliated marketing PPC advertising Usability (UX) & conversion optimization CRO Search engine optimization SEO Content Social Media Marketing (Online-) PR Search engine advertising SEA Display advertising In-text advertising Content promotion Keyword/ topic research Technical SEO Website & content structuring Topic research Content planning Content production Content promotion Community building Community management Influencer marketing Content- Promotion Influencer marketing Media relations Blogger relations Native advertising PULL PUSH Social Media Advertising
  12. 12. BASICS Online Advertising Push tools CREATE NEEDS MASS CAMPAIGN-BASED REACH MANY TO ONE BANNER ADVERTISING NEWSLETTER Pull tools SATISFY NEEDS CUSTOM-MADE PERMANENT TARGETING ONE TO ONE SEARCH ENGINE MARKETING BLOGS VERSUS
  13. 13. BASICS Traditional offline and online instruments MarketingType TraditionalTools (not the complete list, only selected examples ) OnlineMarketing Tools (not the complete list, only selected examples) REACH ADVERTISING  Company branding  Product branding TV, RADIO, NEWSPAPERS, MAGAZINES, BILLBOARDS  WEBSITE (WEBSITE MARKETING)  BANNER, BUTTONS & CO (ADVERTISING MATERIAL)  EMAIL MARKETING  MOBILE MARKETING  SEARCH ENGINE MARKETING  DIVERSE ONLINE ADVERTISING (portal integration, affiliated marketing, online contests, directors, e-Coupon, etc.)  SOCIAL MEDIA MARKETING DIRECT RESPONSE MARKETING DIRECT MARKETING (MAILINGS) MERCHANDISING AIDS SUCH AS FLYERS OR BROCHURES AT POS BRANDING PERFORMANCE MARKETING STRATEGIES
  14. 14. BASICS Connecting Offline and Online Strategies NETWORKING SPEAKING MEETINGS PRINT PUBLICATIONS DIRECT MAIL COLD CALLS PRINT ADVERTISING TRADE SHOWS SOCIAL MEDIA WEBINAR PHONE/VIDEO BLOGS/ONLINE PUBLICATIONS E-MAIL SEARCH ONLINE ADVERTISING ONLINE CONFERENCES
  15. 15. IMPLEMENTATION Developing an Online Marketing Strategy Analysis  blogs  articles  eBooks  white papers  online videos SEO  email marketing  newsletters  webinars  Xing, Linkedln  Google+  Facebook  Twitter  YouTube  A/B testing  Google AdWords  banner ads Content with customer benefits Customer loyalty Online networking/ social media Increasing performance
  16. 16. IMPLEMENTATION Effect of Steps in Online Marketing Objectives Steps in Online Marketing WEBSITE SEARCH ENGINE OPTIMIZATIO N SEO SEARCH ENGINE ADVERTISING SEA DISPLAY MARKETING EMAIL MARKETING ONLINE PR SOCIAL MEDIA AFFILIATE MARKETING INCREASED POPULARITY CUSTOMER ACQUISITION CUSTOMER LOYALTY
  17. 17. IMPLEMENTATION 10 Rules of Search Engine Optimization SEO LINKS, LINKS AND MORE LINKS off-page optimization backlinks LET THE WORLD KNOW YOU ARE HERE Google sitemaps for website indexing DON’T BE TOO OLD-FASHIONED SEO is constantly changing and what worked before could be out-of- date today THE RIGHT TARGET AUDIENCE/THE RIGHT KEYWORDS keyword databank HAVE PATIENCE AND ANALYZE Don’t constantly make changes to the SEO strategy, it takes time to take effect 6 7 8 9 10
  18. 18. IMPLEMENTATION Successful Strategies EnableAccess to offers onend-user clientdevices Users byunexpected surprise Present yourself attractively withinteractive & multimedia elements Stay onlinewhere targetaudience isstaying Show yourself as both passive(push) and active (pull)onthe internet
  19. 19. STATISTICS Internet Users in Germany, 2015 Source: AGOF e.V. 2015-05 TOTAL INTERNET USERS 56.05 MI. TOTAL POPULATION 73.52 MI. TOTAL INTERNET USERS IN THE LAST THREE MONTHS 55.48 MI.
  20. 20. STATISTICS Net Advertising/ Digital Advertising Television Daily newspapers Advertising journals Online and mobile Public magazines Directory assistance media External advertising Trade journals Radio Weekly/ Sunday newspapers Movie cinemas Newspaper inserts Source: Statista 88,59 79,3 154,2 737,66 868,55 926,3 970,1 1190 1344,22 1847 2835 4289,16
  21. 21. CHECKLISTS 12 Steps to Success Research and know your audience! Only choose to utilize the same platforms as your audience. State your key performance indicators (KPIs). Write a social media marketing playbook. Align the members of your company around this plan. Who is responsible for what? Take 30-60 minutes at the beginning of each week to schedule all content. Create a content bank using a spreadsheet of all posts and publications. Post relevant content relating to newsworthy topics. Treat all social channels separately and don’t post the same message on every one. Assign someone to act as a customer service rep. Schedule reporting! Analyze your plan on a regular basis.
  22. 22. Click here to visit www.PresentationLoad.com DOWNLOAD POWERPOINT SLIDES

×