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Corporate Social Responsibility PPT Slide Template


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Corporate social responsibility (CSR) poses the question of corporate ethics according to the social responsibility of an individual company or an entire group and requires proof of meeting these values. CSR is not a specific management theory but a guiding principle that is based on the concepts of sustainability. A company should deal respectfully with all current business activities that affect themselves, their employees, the environment or the market.

Ethical principles, social and environmental responsibility as well as a sustainable business are standards that can be realized with corporate social responsibility and illustrated with this presentation:

With our new presentation template, you can visualize your corporate social responsibility strategy with explanations and diagrams.

Published in: Business

Corporate Social Responsibility PPT Slide Template

  1. 1. PREMIUM POWERPOINT SLIDES Social responsibility corporate
  3. 3. AGENDA Explanation Related concepts Implementation Advantages Practical Examples Tools Checklist
  4. 4. a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis. European Commission (2001)
  5. 5. Responsibility Corporations are liable for their impact on society. Impact It is about social, ecological and ethical effects (including the effect on human rights and consumer aspects). MANAGEMENT Corporations should apply procedures that point out and prevent negative effects, or in other words conduct CSR management. Law Existing regulations and tariff agreements should be kept. CORPORATE SOCIAL RESPONSIBILITY (CSR) Corporate Requirements
  6. 6. CORPORATE SOCIAL RESPONSIBILITY (CSR) Corporate Responsibility SOCIAL & Ethical Aspects Ecological Aspects Economic PROFIT Contribution to society's welfare
  7. 7. CORPORATE SOCIAL RESPONSIBILITY (CSR) Social Aspects for Community Behavior dialogue orientation municipal partnerships creating new jobscharity
  8. 8. CORPORATE SOCIAL RESPONSIBILITY (CSR) Three-Domain Approach (Schwartz & Carroll, 2003) Economic &Social Responsibility Through purchasing goods and service at a fair price, corporate positions are secure which contribute to the well-being of society. LegalResponsibility Compliance with legislation as a representation of society Ethical Responsibility Compliance with rules, morals and standards
  9. 9. CORPORATE SOCIAL RESPONSIBILITY (CSR) Stakeholders' Influence Haveexpectations anddemands regardingacompany Have a big impact on companies (positive or negative) Influenced by business activities Stakeholder (=interest groups) Owners, investors, banks, employees, unions, associations, customers, suppliers, competitors
  10. 10. CORPORATE SOCIAL RESPONSIBILITY (CSR) Stakeholder Discourse CIVILSOCIETY/ NGOs require more regulation and tighter laws. CONSUMERS have power over the market by sustainable consumption and boycotts. STATE/ POLITICS promote dialogue between stakeholders MEDIA coverage of current social issues and changes COMPANIES comply with economic competitiveness INVESTORS enhance transparency and generate profits. CSR
  11. 11. RELATED CONCEPTS The Difference between Sustainability and CSR Sustainability CSR STAKEHOLDER FUTRUE GENERATIONS STAKEHOLDER Responsi- bility ALL HUMANITY
  12. 12. IMPLEMENTATION The 6 Steps of Corporate Social Responsibility Profile Building One needs to understand and get accustomed to CSR by defining objectives. MANAGEMENT CSR staff, structure and integrated values are distributed by the administration and responsibility throughout the levels of the company. Competences CSR understanding is developed by working out strengths and skills. Analyses CSR commitment is developed by internal and external analyses taking place with the help of stakeholders. Implementation CSR is integrated and implemented into corporate structures with the help of corporate governance. EVALUATION Continuous follow-up
  13. 13. Sales ecological product responsibility, consumer protection, customer interests Operation environmental protection, employee interests Overall aspects fair trade practices, civic engagement Procurement environment protection, human rights, working conditions IMPLEMENTATION CSR Management: Areas of Activity
  14. 14. IMPLEMENTATION Maturity Pyramid by Schneider (2012) CSR3.0 businesses as the proactive political force CSR 2.0 corporate and social values through integrated management and classification CSR 1.0 philanthropic CSR – social sponsoring and CSR building blocks without classification CSR 0.0 social commitment
  15. 15. Practical examples CORPORATE SOCIAL RESPONSIBILITY
  16. 16. PRACTICAL EXAMPLES Henkel AG & Co: Difference in Determining an Ideal and Real Self-Image (2006) Henkel Percentage of internal stakeholders showing the item fulfilled better than the target Percentage of internal stakeholders showing the item fulfilled at the target level Percentage of internal stakeholders showing the item fulfilled worse than the target Ideal expression from the Corporate Governance perspective Real expression Difference (gap C) CSR components that fulfill realconditions betterthan ideal conditions Activities and steps in the field of sports 89.9% 7.3% 2.8% 3.87 2.20 1.66 (+) Sports and healthcare for employees 82.9% 12.8% 4.3% 3.78 2.34 1.44 (+) Activities and steps in the field of culture 86.8% 9.4% 3.8% 3.55 2.35 1.20 (+) Range of additional benefits for employees 87.4% 9.2% 3.4% 2.63 1.61 1.01 (+) Area support around the company site 66.7% 21.6% 11.8% 2.90 2.26 0.64 (+) Activities and steps in the social field 60.6% 27.3% 12.1% 2.94 2.35 0.58 (+) Activities and steps in the field of development assistance 45.9% 17.6% 36.5% 3.45 2.89 0.56 (+) Product information about fulfilling legal affairs 58.7% 28.3% 13.0% 2.78 2.34 0.44 (+) Activities and steps in the field of health 57.9% 18.9% 23.2% 2.97 2.53 0.44 (+)
  17. 17. TOOLS CSR Key Performance Indicators (Weber, 2008) CSR KPIs Brand value Customer attraction & retention Reputation Employer attractiveness Employee motivation & retention Cost-oriented, price-oriented or capital-value- oriented brand value Repurchase rates, market share Reputation indices and rankings Applications per vacancy, hiring rate Fluctuation rate, absenteeism
  18. 18. CHECKLIST General Have you set a focus for your CSR campaign (environmental, social, etc.)? Do you know the strengths and weaknesses of the company? Do you know your own stakeholders? How can you promote the dialogue between you and them? How can you find your internal and external areas of activity? How can you change your management, so that CSR can be staffed, structured and integrated into the company's values? How can you comply with economic and social responsibility permanently?
  19. 19. Click here to visit DOWNLOAD POWERPOINT SLIDES