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PREMIUM POWERPOINT SLIDES
AIDA model
AIDA MODEL
POWERPOINT PRESENTATION
The AIDA model was developed by an American marketing specialist, Elmo Lewis. The concept
originates from advertising psyc...
The AIDA model is used in advertising strategies and sales meetings. Examples of this are
one-step communication measures ...
INTRODUCTION
Sequence
ATTENTION
Attract the
customer
INTEREST
Spark
curiosity
DESIRE
Trigger want
or need
ACTION
Provoke
p...
A - ATTENTION
Attract the Customer
Advertising is intended
to attract attention and
ensure that the potential
customer "li...
STRIKING COLORS LARGE FONT SIZES PROVOCATIVE
IMAGERY
A - ATTENTION
Attract the Customer - Example
The second function of the AIDA model is to generate interest in the product.
After gaining a customer’s attention, the fo...
EXAMPLES
SPARKS
CURIOSITY
Storytelling
Telling a joke
A funny punchline
A clever riddle
An enticing hint
I - Interest
Spar...
D - DESIRE
Trigger Want or Need
In a consumer society, where many identical products are available, emotional
reasons play...
D - DESIRE
Trigger Want or Need
EMOTIONAL:
BASIC ADVANTAGES OF THE
PRODUCT:
 The product has an image that the
buyer can ...
Finally, the
customer should
be motivated to
buy the product.
Advertising should
always leave a
lasting picture of
the pro...
E-COMMERCE EXAMPLE
AIDA Sales Formula
OPTIMIZE ONLINE SHOP WITH AIDA
ATTENTION Searchability on the internet, good search ...
VARIANTS
AIDA MODEL
VARIANTS
AIDAS
When the term satisfaction (i.e. customer satisfaction after the completed
purchase) is added to the AIDA f...
ATTENTION
Attract the
customer
INTEREST
Spark
curiosity
DESIRE
Trigger want
or need
CONVICTION
A customer’s
trust is
gaine...
CRITICS THINK
The AIDA principle is inflexible
The model doesn’t accommodate direct dialogue with
customers
The chronologi...
THE AIDA MODEL IS A USEFUL MARKETING TOOL TO REVIEW
HOW ADVERTISING AND MESSAGES ARE STRUCTURED.
It has many advantages. I...
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AIDA Model PPT Template

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Published on

Develop your advertising strategies and campaigns with our AIDA model template. Take advantage of graphics, explanations, and examples to display and optimize the 4 phases of your customers’ purchasing process.

Download our AIDA Model PowerPoint template:
http://www.presentationload.com/aida-model-powerpoint-template.html

Content:
- the AIDA definition
- diagrams of AIDA’s four basic steps
- additional models (AIDAS, AIDCAS, DAGMAR formula)
- an example of e-commerce using the AIDA model
- advantages and disadvantages

Published in: Business

AIDA Model PPT Template

  1. 1. PREMIUM POWERPOINT SLIDES AIDA model
  2. 2. AIDA MODEL POWERPOINT PRESENTATION
  3. 3. The AIDA model was developed by an American marketing specialist, Elmo Lewis. The concept originates from advertising psychology and describes the impact of communication on advertising. It is comprised of four basic steps intended to make an advertising campaign successful. ATTENTION INTEREST DESIRE ACTION A I D A INTRODUCTION Origin The name AIDA is an acronym, which stands for the following:
  4. 4. The AIDA model is used in advertising strategies and sales meetings. Examples of this are one-step communication measures such as ads or calls in B2C telephone sales. INTRODUCTION Example DESIRE INTEREST ATTENTION ACTION
  5. 5. INTRODUCTION Sequence ATTENTION Attract the customer INTEREST Spark curiosity DESIRE Trigger want or need ACTION Provoke purchase
  6. 6. A - ATTENTION Attract the Customer Advertising is intended to attract attention and ensure that the potential customer "listens." It usually begins with an interesting, compelling introduction that pulls focus. The objective is to avoid boring messages that could possibly be ignored.
  7. 7. STRIKING COLORS LARGE FONT SIZES PROVOCATIVE IMAGERY A - ATTENTION Attract the Customer - Example
  8. 8. The second function of the AIDA model is to generate interest in the product. After gaining a customer’s attention, the focus is then directed to the product. A popular way of doing this is by telling a story, a joke or a punch line. I - Interest Spark Curiosity
  9. 9. EXAMPLES SPARKS CURIOSITY Storytelling Telling a joke A funny punchline A clever riddle An enticing hint I - Interest Spark Curiosity
  10. 10. D - DESIRE Trigger Want or Need In a consumer society, where many identical products are available, emotional reasons play a decisive role in purchasing. The customers receive information about why they should buy the product: As a result: RATIONAL EMOTIONAL reasons are weighed. or
  11. 11. D - DESIRE Trigger Want or Need EMOTIONAL: BASIC ADVANTAGES OF THE PRODUCT:  The product has an image that the buyer can relate to.  The product symbolizes the success of the owner.  The advertisement appeals to the hopes and doubts of potential customers. Download at www.PresentationLoad.com
  12. 12. Finally, the customer should be motivated to buy the product. Advertising should always leave a lasting picture of the product, so that it "sticks." A - ACTION Provoke Purchase
  13. 13. E-COMMERCE EXAMPLE AIDA Sales Formula OPTIMIZE ONLINE SHOP WITH AIDA ATTENTION Searchability on the internet, good search engine indexing INTEREST Increase interest in the offer and desire to buy with:  User-friendly website  Effective text/graphic elements to convey the offerDESIRE ACTION For the purchasing process, the website requires:  Customer trust (e.G. Through positive reviews)  A trusted payment option  A contact form for inquiries to shop operators
  14. 14. VARIANTS AIDA MODEL
  15. 15. VARIANTS AIDAS When the term satisfaction (i.e. customer satisfaction after the completed purchase) is added to the AIDA formula it becomes AIDAS. The result is a sustainable relationship, not only with the purchased product but with future purchasing as well. A I D A S SATISFACTION The customer’s desire is met.
  16. 16. ATTENTION Attract the customer INTEREST Spark curiosity DESIRE Trigger want or need CONVICTION A customer’s trust is gained. ACTION Provoke purchase SATISFACTION The customer’s desire is met. VARIANTS AIDCAS
  17. 17. CRITICS THINK The AIDA principle is inflexible The model doesn’t accommodate direct dialogue with customers The chronological sequence is too strict PROS AND CONS Disadvantages
  18. 18. THE AIDA MODEL IS A USEFUL MARKETING TOOL TO REVIEW HOW ADVERTISING AND MESSAGES ARE STRUCTURED. It has many advantages. It is: EASY TO IMPLEMENT CLEAR SIMPLE TO UNDERSTAND EXPANDABLE PROS AND CONS Advantages
  19. 19. Click here to visit www.PresentationLoad.com DOWNLOAD POWERPOINT SLIDES

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