Paid Earned Owned Social Media Social Media for Business

Social Media for Business Designed by Presentation Advisors, in conjunction with M80

Disclaimer: from Presentation AdvisorsThanks for viewing!This presentation was originally designed in thesummer of 2010. As we all know, the internet (inparticular social media) moves at an alarmingpace. I hope to update this (some day), but untilthen, please note that this information may be alittle dated. However, the heart of the story willremain relevant for years to come.Don’t forget to say hi on Twitter and Facebook!

SOCIAL MEDIAHISTORY

Before the Internet, "we used to gather toshare our passions

Earlyinternetincludedmessageboards and chatrooms

Now, social media is…

PaidInternet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications

Paid Earned Social Media Internet Advertising (Pages and Feeds) PPC – Search Word of Mouth Marketing Mobile Advertising User Forums News, PR, Sponsorships Announcements Blogger Paid Applications Relationships

Paid Earned Owned Social Media Brand and ProductInternet Advertising Websites (Pages and Feeds) Mobile Brand and PPC – Search Product Websites Word of Mouth Marketing Proprietary Mobile Applications Mobile Advertising User Forums Customer Care Services News, PR, Sponsorships Proprietary Digital Announcements Content Blogger Paid Applications Proprietary Blogs Relationships

Whoisdoing it RIGHT ?

isdoing it RIGHT

By the end of 2009, Dell had generated $6.5 million in sales from Twitter alone.

On April 8th, 2008,Frank Eliason set upa Twitter account to help Comcast users " in need.

On April 8th, 2008,Frank Eliason set upa Twitter account to help Comcast users " in need. Since then, Comcast has helped over 150,000 customersthrough Social Media.

Starbucks gave their consumers a voice

Resulting in over 50,000 product ideas

One message before Social Media…

One message after Social Media…

The message is distributed across Social Media channels…

We have reach like never before…

We have reach like never before……wherebusinesses canembrace theircustomers.

How can a business implement a Social Media Strategy?

1. Establish Goals

1. WRITE DOWN2. Specific business3. Goals and4. Objectives

Learn about your audience: Who/Where are they? What is their personality like? How/Where do they consume? How/Where do they engage?

3. Build

Choose your channels wisely many!)!(t here areTHE CONVERSATION PRISMby Brian Solis & JESS3

Set Your Home Base Blog, ! Corpor ate site, a ge, etc.! Fac ebook P

Use Your Channels

Use Your Channels to Engage and" Drive Traffic

4. Engage

4. Engage BUT HOW?

Make sure you comment on today’s blog post to win two free 8ckets! AskQuestions

Make sure you comment on today’s blog post to win two free 8ckets! AskQuestions Check out our latest installment in our educa8onal video series and give us your thoughts! Bit.ly/xIf0

Make sure you comment on today’s blog post to win two free What are your 8ckets! thoughts on our newest product? Ask Likes/Dislikes? Questions Check out our latest installment in our educa8onal video series and give us your thoughts! Bit.ly/xIf0

@Amanda_W – Thanks for reaching out! How can we help you today? Make sure you comment on today’s blog post to win two free What are your 8ckets! thoughts on our newest product? Ask Likes/Dislikes? Questions Check out our latest installment in our educa8onal video series and give us your thoughts! Bit.ly/xIf0

Choose the right team to engage

Choose the right team to engage n is a m ust!! Passio

Partic ipate

Partic ipate ds dirty)! (G et your han

Timeliness and" Frequency

Timeliness and" Frequency Create a solid! content plan and stick with it!

Transparency

Transparency your cu stomersLet to sho w your in h umanity!

Connect

Connect conduit betweenBe the nce and y our audie aluable c ontent ! v and res ources!

Relevance

Relevance Before y ou link to sure itco n tent, make is relevan t and adds value to your au dience!

Connect …and NEVER SPAM! Be th e conduit betw een your nce and v aluable,audie evant con tent and rel re sources!

5. Analyze & Optimize COURTESY OF SWIXHQ.COM

Social Media Channels Blogging Facebook Twitter (… just a few)

Active Worldwide Users X 500,000,000+SOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010

45,000,000,000 Pieces of content shared per monthSOURCE: FACEBOOK.COM/PRESS/INFO.PHP?STATISTICS – SEPTEMBER 2010

1,500,000 Local businesses with active Facebook pagesSOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010

Creating more than 5,300,000,000 fansSOURCE: INSIDEFACEBOOK.COM – FEBRUARY 2010

Coca-Cola Fan Page – 14,000,000+ fans

156,000,000+ " registered usersSOURCE: TWEETREPORTS.COM – AUGUST 2010

5.4 Billion+ updates per monthSOURCE: TWEETREPORTS.COM – AUGUST 2010

31% of users" follow a brandSOURCE: TWEETREPORTS.COM – AUGUST 2010

7,800,000+ brand recommendations per monthSOURCE: TWEETREPORTS.COM – AUGUST 2010

September 2010: 144,200,000 viewersSOURCE: COMSCORE.COM – OCTOBER 2010

Users: 100+ videos per viewerSOURCE: COMSCORE.COM – JUNE 2010

Most Searched: Google #1, YouTube #2

Social Media Tools and Applications

Update TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed DisqusIntenseDebate FriendFeed Ping.FM

Update RSS TweetDeck Alltop Co-Tweet AddThis Seesmic MuckRack Hootsuite Tweetake TwitterFeed DisqusIntenseDebate FriendFeed Ping.FM

Update RSS Listen TweetDeck Alltop & Connect Co-Tweet AddThis Monittor Seesmic MuckRack TweetGrid Hootsuite Tweetake Mr. Tweet TwitterFeed Twitter Karma Disqus RefollowIntenseDebate Twellow FriendFeed Wefollow Ping.FM

Update RSS Listen Image TweetDeck Alltop & Connect Tube Mogul Co-Tweet AddThis Monittor Ustream Seesmic MuckRack TweetGrid JustinTV Hootsuite Tweetake Mr. Tweet Twitcam TwitterFeed Twitter Karma Blip.TV Disqus Refollow TwitpicIntenseDebate Twellow FriendFeed Wefollow Ping.FM

Social MediaMeasurement

You can measure:Reach ConversationsFrequency and Transactionsand Trafﬁc SustainabilityInﬂuence Sentiment

With tools like: Alexa Social Mention Blogpulse Technorati Compete TwittermeterInsideFacebook YouTube " Quantcast Insight

“Realize that the social media successequation isn’t big moves on the chessboard, it’s little moves made "every day that eventually "add up to a major shift.”- Jay Baer

Thank You!Make sure we connect: Twitter.com/Story_Jon Linkedin.com/in/JonMThomas Facebook.com/PresentationAdvisors www.presentationadvisors.com

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Engage image courtesy of greekadman on Flickr →  h#p://www.flickr.com/photos/99037763@N00/2314463032/ Vintage Computer image courtesy of Sunfox on Flickr →  h#p://www.flickr.com/photos/sunfox/4260782551 Pink Dell image courtesy of Pink Sherbert Photography on Flickr →  h#p://www.flickr.com/photos/40645538@N00/1482848501/ Reaching Hand image courtesy of Ivan Cabera on Flickr →  h#p://www.flickr.com/photos/gatobito/2632268048 Hand in Hand image courtesy of mcdarius on Flickr →  h#p://www.flickr.com/photos/mcdarius/4718225577 Old Paper Texture image courtesy of ImageAbstrac8on on Flickr →  h#p://www.flickr.com/photos/45678931@N05/4246976601/ Listen image courtesy of b-‐learn on Flickr →  h#p://www.flickr.com/photos/12445603@N00/27034367/ Audience image courtesy of Today is a Good Day on Flickr →  h#p://www.flickr.com/photos/40055757@N00/3668051585/ Child Ea8ng image courtesy of Mait Juriado on Flickr →  h#p://www.flickr.com/photos/40326422@N00/4286069709/ Glass BoWle image courtesy of jk+too on Flickr →  h#p://www.flickr.com/photos/11851864@N06/3661974157/ All logos or brand references are copyright of their respec8ve owners Concept and content developed by M80 (m80im.com) and Jon Thomas

Social Media for Business