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Social Media for Business Designed by Presentation Advisors, in conjunction with M80
Disclaimer: from Presentation AdvisorsThanks for viewing!This presentation was originally designed in thesummer of ...
SOCIAL MEDIAHISTORY
Before the Internet, "we used to gather toshare our passions
Earlyinternetincludedmessageboards and chatrooms
Now, social media is…
PaidInternet Advertising PPC – Search Marketing Mobile Advertising Sponsorships Paid Applications
Paid Earned Social Media Internet Advertising (Pag...
Paid Earned Owned Social Media Brand and ProductInternet ...
Whoisdoing it RIGHT ?
isdoing it RIGHT
By the end of 2009, Dell had generated $6.5 million in sales from Twitter alone.
isdoing it RIGHT
On April 8th, 2008,Frank Eliason set upa Twitter account to help Comcast users " in need.
On April 8th, 2008,Frank Eliason set upa Twitter account to help Comcast users " in need. Since then, Comc...
isdoing it RIGHT
Starbucks gave their consumers a voice
Resulting in over 50,000 product ideas
One message before Social Media…
One message after Social Media…
The message is distributed across Social Media channels…
We have reach like never before…
We have reach like never before……wherebusinesses canembrace theircustomers.
How can a business implement a Social Media Strategy?
1. Establish Goals
1. WRITE DOWN2. Specific business3. Goals and4. Objectives
Learn about your audience: Who/Where are they? What is their personality like? How/Where do they consume? How/Wher...
3. Build
Choose your channels wisely many!)!(t here areTHE CONVERSATION PRISMby Brian Solis & JESS3
Set Your Home Base Blog, ! Corpor ate site, a ge, etc.! Fac ebook P
Use Your Channels
Use Your Channels to Engage and" Drive Traffic
4. Engage
4. Engage BUT HOW?
Make  sure  you   comment  on   today’s  blog  post  to   win  two  free   ...
Make  sure  you   comment  on   ...
Make  sure  you   comment  on   ...
@Amanda_W  –   Thanks  for  reaching   out!    How  can ...
Choose the right team to engage
Choose the right team to engage n is a m ust!! Passio
Partic ipate
Partic ipate ds dirty)! (G et your han
Timeliness and" Frequency
Timeliness and" Frequency Create a solid! content plan and stick with it!
Transparency
Transparency your cu stomersLet to sho w your in h umanity!
Connect
Connect conduit betweenBe the nce and y our audie aluable c ontent ! v and res ources!
Relevance
Relevance Before y ou link to sure itco n tent, make is relevan t and adds value to your ...
Connect …and NEVER SPAM! Be th e conduit betw een your nce and v aluable,audie evant con tent and rel...
5. Analyze & Optimize COURTESY OF SWIXHQ.COM
Social Media Channels Blogging Facebook Twitter (…...
Active Worldwide Users X 500,000,...
45,000,000,000 Pieces of content ...
1,500,000 Local businesses with active Faceb...
Creating more than 5,300,000,000 ...
Coca-Cola Fan Page – 14,000,000+ fans
156,000,000+ " registered usersSOURCE: TWEETREPORTS.COM – AUGUST 2010
5.4 Billion+ updates per monthSOURCE: TWEETREPORTS.COM – AUGUST 2010
31% of users" follow a brandSOURCE: TWEETREPORTS.COM – AUGUST 2010
7,800,000+ brand recommendations per monthSOURCE: TWEETREPORTS.COM – AUGUST 2010
September 2010: 144,200,000 viewersSOURCE: COMSCORE.COM – OCTOBER 2010
Users: 100+ videos per viewerSOURCE: COMSCORE.COM – JUNE 2010
Most Searched: Google #1, YouTube #2
Social Media Tools and Applications
Update TweetDeck Co-Tweet Seesmic Hootsuite TwitterFeed DisqusIntenseDebate FriendFeed Ping.FM
Update RSS TweetDeck Alltop Co-Tweet AddThis Seesmic MuckRack Hootsuite Tweetake TwitterFe...
Update RSS Listen TweetDeck Alltop & Connect Co-Tweet AddThis Monittor Seesmic ...
Update RSS Listen Image TweetDeck Alltop & Connect Tube Mogul Co-Tweet AddTh...
Social MediaMeasurement
You can measure:Reach ConversationsFrequency and Transactionsand Traffic SustainabilityInfluence Sentiment
With tools like: Alexa Social Mention Blogpulse Technorati Compete TwittermeterInsideFacebook ...
“Realize that the social media successequation isn’t big moves on the chessboard, it’s little moves made "every day that e...
Thank You!Make sure we connect: Twitter.com/Story_Jon Linkedin.com/in/JonMThomas Facebook.com/PresentationAdvisors www...
Designed by www.presentationadvisors.com
Engage  image  courtesy  of  greekadman  on  Flickr  →    h#p://www.flickr.com/photos/99037763@N00/2314463032/...
Social Media for Business
Engage  image  courtesy  of  greekadman
Engage  image  courtesy  of  greekadman
Engage  image  courtesy  of  greekadman
Engage  image  courtesy  of  greekadman
Engage  image  courtesy  of  greekadman
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Engage  image  courtesy  of  greekadman Social Media for Business

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Engage  image  courtesy  of  greekadman  on  Flickr  →    h#p://www.flickr.com/photos/99037763@N00/2314463032/  Vintage  Computer  image  courtesy  of  Sunfox  on  Flickr  →    h#p://www.flickr.com/photos/sunfox/4260782551  Pink  Dell  image  courtesy  of  Pink  Sherbert  Photography  on  Flickr  →    h#p://www.flickr.com/photos/40645538@N00/1482848501/  Reaching  Hand  image  courtesy  of  Ivan  Cabera  on  Flickr  →    h#p://www.flickr.com/photos/gatobito/2632268048  Hand  in  Hand  image  courtesy  of  mcdarius  on  Flickr  →         h#p://www.flickr.com/photos/mcdarius/4718225577  Old  Paper  Texture  image  courtesy  of  ImageAbstrac8on  on  Flickr  →    h#p://www.flickr.com/photos/45678931@N05/4246976601/  Listen  image  courtesy  of  b-­‐learn  on  Flickr  →   h#p://www.flickr.com/photos/12445603@N00/27034367/  Audience  image  courtesy  of  Today  is  a  Good  Day  on  Flickr  →    h#p://www.flickr.com/photos/40055757@N00/3668051585/  Child  Ea8ng  image  courtesy  of  Mait  Juriado  on  Flickr  →    h#p://www.flickr.com/photos/40326422@N00/4286069709/  Glass  BoWle  image  courtesy  of  jk+too  on  Flickr  →    h#p://www.flickr.com/photos/11851864@N06/3661974157/  All  logos  or  brand  references  are  copyright  of  their  respec8ve  owners  Concept  and  content  developed  by  M80  (m80im.com)  and  Jon  Thomas  

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