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Hacer presentaciones exitosas como Steve Jobs

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10 Elementos a tomar en cuenta para realizar presentaciones exitosas.

He versionado a mi gusto el artículo “Deliver a Presentation like Steve Jobs“ de Carmine Gallo (www.businessweek.com). Gallo, hace un análisis sobre el éxito de Steve Jobs en sus presentaciones y menciona 10 elementos de uso recurrente por Jobs para deslumbrar a su audiencia
La estética de esta presentación la he realizado inspirada en la simplicidad y elegancia de Steve Jobs y otro poco de cosecha propia. El nivel de dominio requerido de power point es básico

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http://powerpointpresentaciones.blogspot.com/

Published in: Business
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Hacer presentaciones exitosas como Steve Jobs

  1. 1. Diez elementos a tomar en cuenta para realizar presentaciones exitosas ¿Cómo hacer presentaciones como Steve Jobs? [email_address]
  2. 2. <ul><li>He versionado a mi gusto el artículo “Deliver a Presentation like Steve Jobs“ de Carmine Gallo ( www.businessweek.com ). Gallo, hace un análisis sobre el éxito de Steve Jobs en sus presentaciones y menciona 10 elementos de uso recurrente por Jobs para deslumbrar a su audiencia </li></ul><ul><li>La estética de esta presentación la he realizado inspirada en la simplicidad y elegancia de Steve Jobs y otro poco de cosecha propia. El nivel de dominio requerido de power point es básico </li></ul>Side by Side – PPT on line
  3. 3. 10 consideraciones importantes para una presentación deslumbrante: <ul><li>Establezca el tema </li></ul><ul><li>Demuestra Entusiasmo </li></ul><ul><li>Proporciona un esbozo de lo que vamos a ver </li></ul><ul><li>Contextualiza los números </li></ul><ul><li>Crea un momento inolvidable </li></ul><ul><li>Crear diapositivas visuales </li></ul><ul><li>Da un espectáculo </li></ul><ul><li>Mantén la tranquilidad ante contratiempos </li></ul><ul><li>Vende beneficios </li></ul><ul><li>Ensayar, ensayar y seguir ensayando… </li></ul>
  4. 4. <ul><li>Identifica el tema y exprésalo de forma impactante, en forma aseverativa, que ayude a introducir a la audiencia en la atmósfera que queremos darle a la presentación </li></ul>No es lo mimo decir: “Hoy Apple presenta el iPhone” Que: “Hoy Apple reinventa el teléfono” Establezca el tema
  5. 5. <ul><li>Expresa pasión por tu equipo y por tus resultados. Jobs utiliza palabras como “extraordinario”, “sorprendente” y “cool”. </li></ul><ul><li>Inyecta tu propia personalidad a la presentación. Si no eres capaz de entusiasmarte por tu propia propuesta no esperes que el resto lo haga </li></ul>Demuestra Entusiasmo
  6. 6. <ul><li>Cuatro o cinco puntos esenciales, pensar en la audiencia y en lo que nos interesa que retengan de nuestra presentación </li></ul><ul><li>Jobs, va repitiendo estos mismos puntos básicos durante toda su presentación. Cada capitulo o punto debería desvelarnos algo nuevo de forma escalonada y coherente </li></ul>Proporciona una línea de puntos, un esbozo de lo que vamos a ver
  7. 7. <ul><li>Cuando Jobs anuncio que habían vendido 4 millones de iPhones añadio “Eso es 20,000 iPhones cada día en promedio” y procedió a decir lo que significaba eso en el mercado mundial. Explica los números de manera más cualitativa </li></ul>Contextualiza los números <ul><li>Medita en el tipo de gráfico que va a representar mejor la información. Traducir los datos en beneficios y crecimiento. Usa tus resultados de forma inteligente </li></ul>
  8. 8. Crea un momento inolvidable <ul><li>Encamina la presentación hacia un momento memorable, una situación impactante, algo que tu audiencia recuerde </li></ul>
  9. 9. Crea un momento inolvidable <ul><li>Por ejemplo, Jobs saco un modelo de MacBook Air de un sobre de manila para demostrar lo delgada que era </li></ul>Este simple gesto despertó aclamaciones de la audiencia
  10. 10. <ul><li>Expresar la información de forma visual, no avasalles con demasiado texto </li></ul><ul><li>Implícate, transmite beneficios, transmite emociones … no toda la información es relevante, sintetiza y se concreto. Apóyate en imágenes </li></ul>Crear diapositivas visuales
  11. 11. Da un espectáculo <ul><li>Jobs, no se limita a trasladar la información, además da espectáculo. Sorprende a su audiencia con videos, invitados de prestigio, pruebas de producto, … </li></ul><ul><li>Los intervalos con videos o anuncios también deja “descansar” a la audiencia para retomar la exposición con mayor atención </li></ul>
  12. 12. Mantén la tranquilidad ante contratiempos <ul><li>Ante posibles contingencias mantén la calma, diviértete y evita dramatizar ante los fallos, la improvisación es una muestra de personalidad, habilidad y talento </li></ul><ul><li>De todas formas, siempre que uses algún tipo de herramienta tecnológica ten a mano una solución posible por si va mal </li></ul>
  13. 13. <ul><li>La mayoría describe características de sus productos, Steve Jobs vende beneficios </li></ul>Vende beneficios <ul><li>Piensa cual es el valor añadido de tu producto o servicio ¿Cómo nos beneficia su uso? Trasladar los beneficios al día a día de los consumidores </li></ul>
  14. 14. <ul><li>Algunos dicen que es mejor ser espontáneo, yo no soy de ese tipo, creo que solo la práctica nos acercara a la perfección, y nos aporta seguridad en nuestro tema </li></ul><ul><li>Según dicen, Jobs pasa horas ensayando sus presentaciones, coordinando las imágenes, videos, texto en su exposición, ganando en impacto </li></ul>Ensayar, ensayar y seguir ensayando…
  15. 15. <ul><li>En Side by Side, nos dedicamos a realizar todo tipo de presentaciones en power point para todo tipo de clientes. Adicionalmente, diseñamos elementos de imagen corporativa (logotipos, isotipos, brochure), publicidad impresa (trípticos, carteles, tarjetas, warholizaciones), material para hostelería, entre otros. </li></ul><ul><li>Para conocer más sobre nuestro trabajo solicita nuestro dossier. Si desea conocernos mas los invitamos a visitar nuestro BLOG: http://powerpointpresentaciones.blogspot.com/ </li></ul><ul><li>En SLIDESHARE estamos en: http://www.slideshare.net/Presentacionesywebs </li></ul>Side by Side – PPT on line
  16. 16. [email_address]

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