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Top 10 Master Ingredients for a Great Intranet

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What makes a great intranet? What do the best intranets on the planet look like? How did they get there?
This informative 60-minute webinar with intranet expert Toby Ward showcases the most important ingredients of a successful intranet, with plenty of examples from great intranets.

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Top 10 Master Ingredients for a Great Intranet

  1. 1. Top 10 Master Ingredients for a Great Intranet Toby Ward & Aadam Zaidi © 2013 Prescient Digital Media Not for distribution
  2. 2. #intranetforum @tobyward Twitter
  3. 3. Slides www.Slideshare.net/Prescient
  4. 4. About Us 9/16/2015Confidential © 2012 Prescient Digital Media
  5. 5. World Leading Intranet Experts • 12 years of profitable history • Dozens of Fortune 500 Clients • World-Renown Thought Leaders; 150+ intranets
  6. 6. Clients
  7. 7. First ever intranet methodology
  8. 8. First to define & study “social intranet”
  9. 9. PrescientDigital.com • Hundreds of articles • Dozens of white papers & reports • Dozens of case studies & videos • Access to multiple social media channels
  10. 10. 10. The Business Case © 2013 Prescient Digital Media Not For Distribution 12
  11. 11. Identify the problems / needs
  12. 12. More than ROI • A business case should weave a complete story – Cost / benefits – Return on investment – Opportunities created
  13. 13. © 2013 Prescient Digital Media Not for distribution
  14. 14. Benchmarking © Prescient Digital Media S T R I C T L Y C O N F I D E N T I A L N O T F O R R E P R O D U C T I O N O R D I S T R I B U T I O N 0 1 2 3 4 5 6 7 8 9 10 Look & Feel Usability Layout Content Tools& Innovation Planning & Resources Overall Rating CA 6.5 5 6 7 6 4 5.7 Cisco 8 9 9 10 10 9 9.3 IBM 8 9 8 8 9 9 8.5
  15. 15. Client Example © 2013 Prescient Digital Media Not for distribution
  16. 16. 18 Case Study: IBM intranet w3 © 2013 Prescient Digital Media Not for distribution
  17. 17. 9. Business Requirements © 2015 Prescient Digital Media Not For Distribution 19
  18. 18. Business Requirements • 10 interviews = good sample • Circulate questionnaire before interview • Know the situation before going in Analysis • Write up notes as soon after as possible • Look for trends & themes © 2013 Prescient Digital Media Not For Distribution 20
  19. 19. 9a. Employee Requirements © 2015 Prescient Digital Media Not For Distribution 21
  20. 20. © 2013 Prescient Digital Media Not for distribution Research & Assessment
  21. 21. © 2013 Prescient Digital Media Not for distribution Guessing
  22. 22. • Approximately 20 questions – Multiple choice and open text – Qualitative and quantitative • Provide survey intro with – Project overview – Details on participation incentive if any Analysis • Synopsis of each question • Trends Employee Survey
  23. 23. 27 • By employee type, geographic location, business unit • 8 people = good session (10+ = too many) • Ask questions, promote discussion • Use screen shots from similar industry and company size if possible Analysis • Paragraph format with quotes • Bar graph for screen shot ratings – Averaged overall rating graph Focus Groups
  24. 24. 8. Planning © 2013 Prescient Digital Media Not For Distribution 28
  25. 25. 1/3 of IT projects exceed budgets and schedules by almost 100% in small to mid-size companies (Gartner)
  26. 26. Deliver the plans & design
  27. 27. • Strategic planning • Governance & policies • Business case & ROI • Functional planning • Information architecture • Wireframing • Design • Content management • Change management Planning Stages
  28. 28. © 2013 Prescient Digital Media Not for distribution Measurable Objectives
  29. 29. © 2013 Prescient Digital Media Not for distribution ‘Winging It’
  30. 30. Objectives & Goals - Definitions • Goals – Qualitative – Something worked toward, or striven for – Something toward which effort is directed • Objectives – Quantitative – End result of an endeavor/effort – SMART • Specific, Measurable, Attainable, Realistic, Time Defined
  31. 31. 7. Search © 2013 Prescient Digital Media Not For Distribution 36
  32. 32. 6. Information Architecture © 2013 Prescient Digital Media Not For Distribution 40
  33. 33. Information Architecture
  34. 34. 5. Design © 2013 Prescient Digital Media Not For Distribution 43
  35. 35. © 2013 Prescient Digital Media Not for distribution One person approval
  36. 36. © 2013 Prescient Digital Media Not for distribution Design by Committee
  37. 37. Creative Brief • Review & incorporate brand guidelines • Determine color palette • Determine font types, sizes, headers, etc • Use of images / icons • Technical parameters / limitations
  38. 38. © 2013 Prescient Digital Media Not for distribution Business driven design
  39. 39. © 2013 Prescient Digital Media Not for distribution Designer ‘free reign’
  40. 40. Design Concepts • Review creative brief with brand guidelines • Apply colors, style and images to wireframes • Review concepts and fine tune • Get approvals
  41. 41. 4. Transactions / Applications © 2013 Prescient Digital Media Not For Distribution
  42. 42. Benefits enrollment
  43. 43. Mobile
  44. 44. Networking
  45. 45. 3. Governance © 2013 Prescient Digital Media Not For Distribution 58
  46. 46. Governance Defines the ownership and management model. o Management team o Roles & responsibilities o Decision making process o Policies & standards
  47. 47. The champion • C-level executive • The champion should have power and influence • Understands the value of the website & the potential • Needs to be involved, but not on a day-to-day basis • Only attend an occasional meeting
  48. 48. Collaborative Editor-in-Chief (Director of Communications) Editorial Committee (Content Owners) Communications Committee Development Committee Finance Hospital • Planned Giving • Annual Fundraising • Major Giving • Operations Hospital Communications Technical • Corporate Depts Content Authors • Business Unit Depts Internet Council (Internal & External Participation)
  49. 49. Hybrid Centralized
  50. 50. © 2013 Prescient Digital Media Not for distribution Roles & Responsiblities
  51. 51. © 2013 Prescient Digital Media Not for distribution Ad hoc ownership
  52. 52. 2. Content © 2013 Prescient Digital Media Not For Distribution 65
  53. 53. Effective content management • Organizational processes and rules • Motivated and active providers and writers • Engaged users • Technology
  54. 54. The Big 5 for intranet content • Written for the web (1/2 the words of print) • Lots of bullets • Authors name, date, and contact on every page • Expiration date on every page • You can’t have too much information: – From executives (in their words) – Products & services – The competition – Customer stories
  55. 55. 1. Executive Champion © 2013 Prescient Digital Media Not For Distribution 69
  56. 56. Executive champion • Funding source • Rallies executive support • Rallies employee support • Troubleshoots
  57. 57. A. Technology © 2013 Prescient Digital Media Not For Distribution
  58. 58. Enterprise content management (ECM)
  59. 59. Portal
  60. 60. 77 CMSWatch.com Content Vendor Roadmap
  61. 61. © 2013 Prescient Digital Media Not for distribution Sold The Technology
  62. 62. © 2013 Prescient Digital Media Not for distribution Choose Technology
  63. 63. Next webinar Intranet Global Forum Sneak Preview October 14, 12:30 EST
  64. 64. Intranet Insight > PrescientDigital.com
  65. 65. Intranet Insight > PrescientDigital.com
  66. 66. IntranetGlobalForum.com > 2-For-1 Code: 2for1 October 22 & 23, 2015
  67. 67. Questions?
  68. 68. Contact Us Toby Ward Toby@prescientdigital.com Aadam Zaidi Aadam.Zaidi@prescientdigital.com 416.926.8800

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