Employee Engagement and
The Intranet
Toby Ward, Prescient Digital Media
Shel Holtz, Holt Communications + Technology
© 201...
Prescient Digital Media
Select Clients
World Leading Intranet Experts
• 13 years of profitable history
• Dozens of Fortune 500 Clients
• World-renowned intranet ...
Shel Holtz
• More than 35 years of organizational communication
experience
• Principal of Holtz Communication + Technology...
Slides
www.Slideshare.net/Prescient
Video replay > PrescientDigital.com
Intranet Insight > PrescientDigital.com
Next webinar
Social Business @ DIRECTV
Visit www.PrescientDigital.com
May 21, 12:30 PM EST
Agenda
• Employee engagement overview
• Ambassador programs
• Q&A
• #intranet2
Employee Engagement
4/24/2014Confidential © 2014 Prescient Digital Media
Engagement
• An “engaged employee” is one who is fully absorbed by and
enthusiastic about their work and takes positive ac...
Enthusiastic
4/24/2014Confidential © 2014 Prescient Digital Media
Takes Positive Action
Source: Dale Carnegie, Survey of 1,500 employees
Confidential © 2014 Prescient Digital Media
Communication and engagement
• Improved interactions
• Greater trust
• Greater understanding
• Improved efficiency
• Bette...
20
IBM intranet: W3
© 2013 Prescient Digital Media Not for distribution
Source: Dale Carnegie, Survey of 1,500 employees
Strictly Confidential © 2009 Prescient Digital Media
Not For Distribution
Employee Ambassador Programs
4/24/2014Source: Dale Carnegie, Survey of 1,500 employees
Employee ambassadors
• Actively share news about the organization
• Use social media and word of mouth
• Trained on how an...
Volunteers
• The best ambassadors are volunteers
• Employees who are passionate and enthusiastic
Training counts
• Develop an “ambassador toolkit” that outlines key messages
• Strategy must include executive management
...
Dispelling the myths
• Employee productivity
Back-of-the-
envelope
calculations
Dispelling the myths
• Employee productivity
• Loose lips
Needed
• Policies and guidelines
• Training and communication
Ninjas use social tools to stay connected
Sharing the approved stuff
Sharing the approved stuff
Regular communication
• Relevant company news
• General social media updates
• Current / crisis resources
Short-term campaigns
Benefits
4/24/2014Confidential © 2014 Prescient Digital Media
Source: Madison Workforce Engagement
Creates passionate employees
• Employees want to be passionate and proud
• It makes work better
• Evangelizing for the bra...
• 68% view the
intranet as
crucial to their
jobs
• 52% are more
satisfied to be
an IBM
employee
because of
information
obt...
Creates community
• A brand ambassador program creates conversation
• Create a private intranet group or private Facebook ...
Promote externally
• The more enthusiastic the employee, the more they promote the
brand / products externally
Encourages creativity
• Gives people something new to do
• Encourages evangelism
• Creating new ways to show off the brand...
Finding talent
• Uncover employees that are active in social media and aren’t part
of your PR or Marketing teams
Key lessons
• Active communications
• Executive leadership
• Two-way conversations
• Rewards and recognition
• Intranet at...
Engagement & The Intranet
Technology
(Intranet &
Social Media)
Active
Communications
Executive
Leadership
Two-way
Conversa...
Next webinar
Social Business @ DIRECTV
Visit www.PrescientDigital.com
May 21, 12:30 PM EST
Intranet Insight > PrescientDigital.com
Questions
61
Toby Ward
toby@prescientdigital.com
www.PrescientDigital.com
www. IntranetBlog.com
@TobyWard
416.926.8800
Shel Holtz
sh...
Webinar Video: http://www.prescientdigital.com/articles/presentations
Employee Engagement & the Intranet
Employee Engagement & the Intranet
Employee Engagement & the Intranet
Employee Engagement & the Intranet
Employee Engagement & the Intranet
Employee Engagement & the Intranet
Employee Engagement & the Intranet
Employee Engagement & the Intranet
Employee Engagement & the Intranet
Employee Engagement & the Intranet
Employee Engagement & the Intranet
Employee Engagement & the Intranet
Employee Engagement & the Intranet
Employee Engagement & the Intranet
Employee Engagement & the Intranet
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Employee Engagement & the Intranet

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In this complimentary webinar, Toby Ward, CEO of Prescient Digital Media, and Shel Holtz, Principal at Holtz Communication + Technology discuss Employee Engagement & the Intranet.

Published in: Technology, Business

Employee Engagement & the Intranet

  1. 1. Employee Engagement and The Intranet Toby Ward, Prescient Digital Media Shel Holtz, Holt Communications + Technology © 2014 Prescient Digital Media Not for distribution Webinar Video: http://www.prescientdigital.com/articles/presentations
  2. 2. Prescient Digital Media
  3. 3. Select Clients
  4. 4. World Leading Intranet Experts • 13 years of profitable history • Dozens of Fortune 500 Clients • World-renowned intranet experts • 200+ intranet projects • Deep SharePoint expertise First to study & formally define “social intranet”
  5. 5. Shel Holtz • More than 35 years of organizational communication experience • Principal of Holtz Communication + Technology since 1996 • Focus on digital, internal and corporate communications – A pioneer in organizational use of digital communication • Clients include PepsiCo, International Monetary Fund, Robert Half International, Johns Hopkins Medicine, Owens-Corning • Services include audits, strategic planning, project management, training www.holtz.com shel@holtz.com @shelholtz 415.881.7435
  6. 6. Slides www.Slideshare.net/Prescient
  7. 7. Video replay > PrescientDigital.com
  8. 8. Intranet Insight > PrescientDigital.com
  9. 9. Next webinar Social Business @ DIRECTV Visit www.PrescientDigital.com May 21, 12:30 PM EST
  10. 10. Agenda • Employee engagement overview • Ambassador programs • Q&A • #intranet2
  11. 11. Employee Engagement 4/24/2014Confidential © 2014 Prescient Digital Media
  12. 12. Engagement • An “engaged employee” is one who is fully absorbed by and enthusiastic about their work and takes positive action to further the organization’s reputation and interests. • “Engaged employees” contribute discretionary effort for their organizations. • “Engaged employees” find meaning in their work.
  13. 13. Enthusiastic 4/24/2014Confidential © 2014 Prescient Digital Media Takes Positive Action
  14. 14. Source: Dale Carnegie, Survey of 1,500 employees
  15. 15. Confidential © 2014 Prescient Digital Media
  16. 16. Communication and engagement • Improved interactions • Greater trust • Greater understanding • Improved efficiency • Better performance • Enhanced gratification Companies that communicate effectively are 4xmore likely to have high levels of engagement
  17. 17. 20 IBM intranet: W3 © 2013 Prescient Digital Media Not for distribution
  18. 18. Source: Dale Carnegie, Survey of 1,500 employees
  19. 19. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  20. 20. Employee Ambassador Programs 4/24/2014Source: Dale Carnegie, Survey of 1,500 employees
  21. 21. Employee ambassadors • Actively share news about the organization • Use social media and word of mouth • Trained on how and why to share • Recognized and rewarded
  22. 22. Volunteers • The best ambassadors are volunteers • Employees who are passionate and enthusiastic
  23. 23. Training counts • Develop an “ambassador toolkit” that outlines key messages • Strategy must include executive management • Support with social media
  24. 24. Dispelling the myths • Employee productivity
  25. 25. Back-of-the- envelope calculations
  26. 26. Dispelling the myths • Employee productivity • Loose lips
  27. 27. Needed • Policies and guidelines • Training and communication
  28. 28. Ninjas use social tools to stay connected
  29. 29. Sharing the approved stuff
  30. 30. Sharing the approved stuff
  31. 31. Regular communication • Relevant company news • General social media updates • Current / crisis resources
  32. 32. Short-term campaigns
  33. 33. Benefits 4/24/2014Confidential © 2014 Prescient Digital Media
  34. 34. Source: Madison Workforce Engagement
  35. 35. Creates passionate employees • Employees want to be passionate and proud • It makes work better • Evangelizing for the brand
  36. 36. • 68% view the intranet as crucial to their jobs • 52% are more satisfied to be an IBM employee because of information obtained on the intranet
  37. 37. Creates community • A brand ambassador program creates conversation • Create a private intranet group or private Facebook group – Serve as a social bulletin board for these employees and will serve as a home for conversation and feedback – Networking socially
  38. 38. Promote externally • The more enthusiastic the employee, the more they promote the brand / products externally
  39. 39. Encourages creativity • Gives people something new to do • Encourages evangelism • Creating new ways to show off the brand / products
  40. 40. Finding talent • Uncover employees that are active in social media and aren’t part of your PR or Marketing teams
  41. 41. Key lessons • Active communications • Executive leadership • Two-way conversations • Rewards and recognition • Intranet at the center
  42. 42. Engagement & The Intranet Technology (Intranet & Social Media) Active Communications Executive Leadership Two-way Conversations Rewards & Recognition Evaluate Planning
  43. 43. Next webinar Social Business @ DIRECTV Visit www.PrescientDigital.com May 21, 12:30 PM EST
  44. 44. Intranet Insight > PrescientDigital.com
  45. 45. Questions
  46. 46. 61 Toby Ward toby@prescientdigital.com www.PrescientDigital.com www. IntranetBlog.com @TobyWard 416.926.8800 Shel Holtz shel@Holtz.com www.Holtz.com www.forimmediaterelease.biz @ShelHoltz 415.881.7435
  47. 47. Webinar Video: http://www.prescientdigital.com/articles/presentations

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