Pete Williams Ignite Presentation.Key

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Pete Williams' Presentation From Ignite Web - Melbourne April 01, 2009: What would you say if you had just 5 minutes to give a presentation about the Web? You get 20 slides, and each slide lasts just 15 seconds ----- Taken from his upcomming book; Pete's presentation covers how to assess new Web2.0 tools using the 'Markeitng Symphony' and 'Cialdini's Influence Factors'

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  • Pete Williams Ignite Presentation.Key

    1. 1. Assessing Web 2.0 Tools Using ‘Marketing’ Filters
    2. 2. ThirtyDayChallenge.com
    3. 3. Marketing Symphony 1. Market Research 2. Traffic 3. Conversion 4. Product
    4. 4. Using Twitter As An Example
    5. 5. Market Research Think: Crowd Sourcing
    6. 6. Traffic
    7. 7. Conversion
    8. 8. Product
    9. 9. Influence Filters Robert Cialdini’s Book
    10. 10. Social Proof
    11. 11. Liking (Part 1) I’m LIKe This Guy
    12. 12. I LIKe This Guy (he looks fun) Liking (Part 2)
    13. 13. Authority
    14. 14. Scarcity
    15. 15. Reciprocation
    16. 16. Commitment + Consistency
    17. 17. Market Research Traffic Product Conversion Social Proof Liking Authority Scarcity Consistency Reciprocation
    18. 18. Market Research Traffic Product Conversion Social Proof Liking Authority Scarcity Consistency Reciprocation
    19. 19. Market Research Traffic Product Conversion Social Proof Liking Authority Scarcity Consistency Reciprocation

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