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Boutique Hair Salon: Content Marketing Example for Facebook

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Wondering how to use social media to get your business name out there and more customers in the door? The most frequently used social media platform is Facebook, with over a billion users... Making a Facebook page for your business is step one. The next step is making sure your Facebook posts are: 1) relevant to your business/industry, 2) interesting, 3) helpful or informative, and 4) express your company's personality!

The slides in this content marketing presentation are for a high-end salon that wanted to create more engaging Facebook posts. Samples of what I'd consider to be good content are included. Hope this is helpful!

If you liked what you saw, connect with me on LinkedIn and consider hiring me to do content marketing for you.

Chrissy McKenna
C. McKenna Consulting
https://www.linkedin.com/in/comckenna

Published in: Marketing

Boutique Hair Salon: Content Marketing Example for Facebook

  1. 1. SUITE ONE SALON CONT ENT MAR K E T ING SAMP L E 10. 26. 14 By Christine McKenna C. McKenna Consulting
  2. 2. CLIENT’S FACEBOOK PAGE
  3. 3. BEST TIMES TO POST? 3PM-9PM
  4. 4. OCTOBER 2014: POST ACTIVITY/ENGAGEMENT
  5. 5. SEPTEMBER 2014: POST ACTIVITY/ENGAGEMENT
  6. 6. PAGE INSIGHTS: 10/22/14 - 10/26/14
  7. 7. CLIENT OVERVIEW Suite One is a high-end hair salon offering cuts, color and hair treatments to men, women and children. The owner’s goals are: 1. To build salon’s reputation as a “family” hair salon. 2. To diversify salon demographics by promoting services for men and children’s services. 3. To increase retail product sales. 4. To engage fans on social media. I was hired by the owner to provide content strategy, social media management, and content marketing. One of the strategies we discussed to achieve his goals was improving the quality and frequency of the salon’s social media content. The following Facebook posts are samples of my curating and content marketing services for an actual client. - Chrissy McKenna, C. McKenna Consulting
  8. 8. FACEBOOK POSTS CONTENT CURAT ING EXAMPLES
  9. 9. CONNECT Liked what you saw? Consider hiring me to do your social media strategy and content marketing! Connect with me: Chrissy McKenna C. McKenna Consulting www.linkedin.com/in/comckenna cmckennaconsulting@gmail.com

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