1) Don't be shy
When filling out your profile, it is important to say
exactly who you are, who your clients are and how you
The idea is to make it obvious what you offer and why
they should contact you.
Make sure that your profile headline and photo are
professional and a true reflection of yourself.
2) What are you doing?
With complete descriptions about what you are doing, it
will be easier to give a brief idea of what you can add to
Past positions are really useful as well because this will
make it more simple for colleagues, clients and
stakeholders to find you. As well it will show your
background, making your profile most interesting.
3) Call to action
The main aim is to convert connections into tenants.
One way to do this on LinkedIn is to create a "call to
action.“ Instead of simply filling in LinkedIn's generic
"my website" or "my blog" links on your profile page,
take the extra step and tell visitors to click on your
links. (For instance, write: "Click here to (insert your
product or service here)."
4) Join groups
Creating and managing groups of your own provides you
with a level of credibility.
Groups allow you to expand your network to reach
targeted and influential individuals you seek to make
Research topics of interest within your industry and
choose the top two or three as the basis for your group.
5) Targeted updates
Targeted status updates can be an effective way for
landlords to tailor the content in their updates to
This helps ensure the right people are reading the most
relevant messages from you at the right time.
6) Share content
One way to boost engagement among your connections
is to get them talking about relevant and timely news in
the property industry.
You can do this by sharing links to interesting stories
and asking questions about the posts you share.
7) Be visible
Millions of people search LinkedIn every day and you
want your profile to stand out.
When deciding your profile language, be sure to include
keywords that are related to the property industry to
help improve the chances of your name appearing in
LinkedIn's search results.
8) Avoid buzzwords
If you've described yourself as "creative," "effective" or
"innovative," you might want to consider saying
Cliché style buzzwords won't help your profile stand out
and they may not accurately convey your professional
identity on the site. This could act as a deterrent to
These are your customer testimonials on LinkedIn,
nothing draws business like a good recommendation.
Ask customers to write a recommendation and endorse
you for your skills or services.
Endorse others first and try not to bulk message your
contacts for endorsements, try segmenting your network
into different lists and writing a more personal message.
10) Follow companies
Following companies can give you more of an insight on
the current property market and more detailed
information on businesses.
As well, it increase your visibility when you join the
conversation on these company pages.