Marketing Tools That Are Powerful,    Measurable & Affordable!    Social Media Marketing &     Facebook-Commerce          ...
SOCIAL MEDIA MARKETING                                                                      MANAGEMENT/SALES TRAINING     ...
Premier Consulting Innovations                                                    Organization Chart                      ...
Harness the Power of Social Media      There are many forms of Social Media. The four key ones for      jewelers today are...
Premier is Affiliated with:                                                        Our Mission                            ...
The Premier Approach               Social Media Marketing & f-Commerce               Social Media Marketing      F-Commerc...
Monthly eNewsletters                       7
Special Occasion eMail Blast                               8
“Sisters are Special” began at                   noon on 7/28 with 1192 “fans”...Facebook Posting                         ...
“Fans” grew to 1,282 at                   9:30 pm 7/28Facebook Posting                                             10
97 Pictureswere                     Three more pictures                                          were posted              ...
Example of a Premier Post                       Premier posts two to three times per week                       on a store...
Facebook Advertising                       13
Facebook Campaigns            • Cutest Couple            • Valentine’s Day            • Mother’s Day            • Father’s...
History of a Campaign                                      “Mother’s Day 2011”                                           ...
History of a Campaign            “Cutest Couple 2012”                      51 Stores Participated                      A...
Storefront             17
Storefront             18
Summary of Social Media Services     Facebook     o    Manage “business page”     o    Post fun comments designed to creat...
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Premier overview (includes pinterest)

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The New Premier Overview

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Premier overview (includes pinterest)

  1. 1. Marketing Tools That Are Powerful, Measurable & Affordable! Social Media Marketing & Facebook-Commerce (f-Commerce)
  2. 2. SOCIAL MEDIA MARKETING MANAGEMENT/SALES TRAINING an integrated initiative using Facebook, classes that are facilitated per the needs eNewsletter , Pinterest and website of a specific store and are usually held technologies to drive potential at a store site. customers to a company store. SPECIAL EVENT PROGRAMS events designed to act as a vehicle in which the effective sales behaviors and strategies learned during a Premier Training Seminar are applied to a fabulous special event.Introduction 2
  3. 3. Premier Consulting Innovations Organization Chart Ron Bill CEO Shellie Bill COO Yvonne Bill Director of Finance Melissa Allen Melissa Huggins Director of eMail Director of Facebook Sam Hartmann Marketing Marketing Director of Sales Jimmy Patrick Julianne Moore Ashley Hartmann Manager of Newsletter Manager of Pinterest Manager – Store Fronts Development Marketing and Data BasesOrganization 3
  4. 4. Harness the Power of Social Media There are many forms of Social Media. The four key ones for jewelers today are provided by Premier resulting in the most powerful, inexpensive and comprehensive Social Media Package in the market today through the integration of these four major technology platforms. • Facebook • eNewsletters • f-Commerce • Pinterest Premier is a certified presenter for Constant Contact „s Expert Presenter Program.Social Media 4
  5. 5. Premier is Affiliated with: Our Mission provide access to effective training and promotional programs that in the past were difficult for independent jewelers to afford. • Training for a fraction of in-store costs • Timely tips to meet today’s challenges • Access to the latest technologies • Learn how your peers are surviving • Introduction to new products Next Jewelers Marketing Workshop – Fall of 2012JM Workshop 5
  6. 6. The Premier Approach Social Media Marketing & f-Commerce Social Media Marketing F-Commerce eNewsletters Selling & Facebook Postings Advertising Through Facebook Advertising a Facebook Page Facebook Campaigns Pinterest Facebook Campaigns Cutest Couple Valentine’s Day Mother’s Day Father’s Day Scavenger Hunt Honoring Heroes Black Friday Facebook Party 12 Days of Christmas Sisters are SpecialSocial Media 6
  7. 7. Monthly eNewsletters 7
  8. 8. Special Occasion eMail Blast 8
  9. 9. “Sisters are Special” began at noon on 7/28 with 1192 “fans”...Facebook Posting 9
  10. 10. “Fans” grew to 1,282 at 9:30 pm 7/28Facebook Posting 10
  11. 11. 97 Pictureswere Three more pictures were posted in the campaign. added before 9:30 pm 7/28. On 8/12/2011 Stambaugh Jewelers had 2,369 “fans” At the beginning of campaign 1,192 “fans”.Facebook Posting 11
  12. 12. Example of a Premier Post Premier posts two to three times per week on a store’s facebook page independent of a special campaign or advertising.Facebook Advertising 12
  13. 13. Facebook Advertising 13
  14. 14. Facebook Campaigns • Cutest Couple • Valentine’s Day • Mother’s Day • Father’s Day • Scavenger Hunt • Honoring Heroes • Black Friday • Facebook Party • 12 Days of Christmas • Sisters are Special • OthersCampaigns 14
  15. 15. History of a Campaign “Mother’s Day 2011”  55 Stores Participated  5 Stores had zero “fans” to start  Campaign was ten days  Total gain in “fans” 19,982 2011 Moms Day Campaigns HIGHLIGHTS OF CAMPAIGN Fan Store Start End Gain Average Growth per store: 363 Alan Miller Jewelers 350 1714 1364 Most Growth Jackson Diamond Jewelers 0 339 339  Melacon Jewelers 1,411 Melancon Jewelers 151 1562 1411 Most Growth Beginning with Zero Fans: Neckers Jewelers 525 1642 1117  Watchmaker’s Diamond & Jewelry 349 Stambaugh Jewelers 392 1225 833  Jackson Diamond Jewelers 339 The Gem Collection 902 1691 789 Highest Total Fans at End of Campaign Trinity Jewelers 1265 2288 1023  E.M. Smith Jewelers 10,414 Watchmakers Diamond & Jewelry 0 349 349  Trinity Jewelers 2,288 Wilkerson Jewelers 539 1437 898  Alan Miller Jewelers 1,709Campaigns 15
  16. 16. History of a Campaign “Cutest Couple 2012”  51 Stores Participated  Average gain in “likes” 464  Campaign was ten days  Total gain in “likes” 23,690 Highlights of Campaign Contest Contest "likes" Cutest Couple % Increase Start End Gain Michael Eller Diamonds 639 1,364 725 113.46% D. Geller and Son 2,554 3,412 858 33.59% Lasker Jewelers 1,301 2,184 883 68.87% Stambaugh Jewelers 2,464 3,370 906 36.77% Harris Jeweler 1,505 2,480 975 64.78% Amidon Jewelers 2,312 3,316 1,004 43.43% Mincemoyer Jewelry 80 1,210 1,130 1412.50% Miners North Jewelers 1,338 3,398 2,060 153.96% The Karat Patch 1,843 4,105 2,262 122.73%Campaigns 16
  17. 17. Storefront 17
  18. 18. Storefront 18
  19. 19. Summary of Social Media Services Facebook o Manage “business page” o Post fun comments designed to create interaction with “fans” o Work with your staff to post key information o Manage major “fan growth campaigns” throughout the year o Post videos on Facebook page o Utilize Facebook page to grow your email list Up to six Facebook o Optional: Create Facebook ads Campaigns per Year Up to four Campaigns eNewsletters o CUSTOM Design eNewsletter template per Year o Provide consistent branding of the store to the market o Manage email database o Create twelve monthly eNewsletters o Create unlimited marketing email blasts o Utilize eNewsletters to grow your Facebook “fans” ALL for only Pinterest $395 per Month with no o Set up your Pinterest account commitments o Create customized boards o Update & maintain boards by “pinning” current products & trends OPTIONAL Facebook Store - “an electronic catalog” o Design of store front banner The Premier staff has over 70 years of o Create presence on facebook page o Install and establish store front products experience in the jewelry business o Maintain store front and provide needed updates and serves stores throughout the U.S. Management and Support o Every other month data analysis report for facebook and email lists o Every other month Premier eNewsletter o Experienced staff in producing professional eNewsletters and successful facebook campaignsSummary 19

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