Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

Robbie Deng's presentation for Precedent's social media week open house event.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this


  1. 1. Welcome Robbie Deng – International Consultant 15 February 2012 meaningful ideas, intelligently delivered
  2. 2. <ul><li>Introduction </li></ul><ul><li>Examples of Weibo accounts </li></ul><ul><li>Generic Weibo user behaviours </li></ul><ul><li>Conclusion </li></ul><ul><li>Any questions </li></ul>
  3. 3. Chinese hybrid of Twitter & Facebook Weibo
  4. 4. Things Twitter doesn’t have <ul><li>Comments </li></ul><ul><li>Rich media – video, audio </li></ul><ul><li>Private groups </li></ul><ul><li>Enterprise pages – looks like Facebook brand pages </li></ul><ul><li>Platforms (mobile) </li></ul>
  5. 7. # 阿玛尼情人节 48 小时 #2012 情人节将至,城市上空弥漫着浓浓爱的气息。你的爱情中可有让你刻骨铭心的记忆 ... 是一个眼神、一句蜜语亦或是一个爱称? 2 月 13 日 0 点 -14 日 24 点,关注阿玛尼,转发本微博,并与我们分享专属于你的爱之印记,也可 @ 你故事中的那位主角,更有机会获得 ARMANI CODE 3ml 随行装 #Armani Valentine's Day 48 hours# is arriving. Thick sense of love permeates the whole city. Do you have unforgettable love memories? A look? A romantic utterance? Or a loving nickname? 13 Feb 12am - 14 Feb 12am, follow Armani, retweet our tweets, and share a love memory only belongs to you, or @ the one in your story, you'll have the chance of receiving a ARMANI CODE 3ml travel kit .
  6. 8. Why Weibo?
  7. 9. Over 250 million Chinese users Over 140 million Sina Weibo users 10,000 verified local government Weibo accounts
  8. 10. S ina Weibo User ratio of Weibo channels Netease Weibo Tencent Weibo Sohu Weibo iFeng Weibo 139 Weibo
  9. 11. “ Facebook may seem global, but in Brazil most people are on Orkut; in Japan, it’s Mixi.” In China, it’s Weibo.
  10. 12. Taobao
  11. 13. China Everbright Bank
  12. 14. Weibo and International Users
  13. 15. Channel
  14. 16. Mercedes-Benz
  15. 19. <ul><li>Personal users </li></ul><ul><li>Socialise </li></ul><ul><li>Reflections of the day </li></ul><ul><li>Opinions (WoM) </li></ul><ul><li>Latest news </li></ul><ul><li>Business users </li></ul><ul><li>One to one service </li></ul><ul><li>HR </li></ul><ul><li>Customer service </li></ul><ul><li>E-commerce </li></ul><ul><li>Campaigns </li></ul>
  16. 20. Conclusion
  17. 21. Any questions