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Seminar Part One: Integration or Isolation?

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Seminar Part One: Integration or Isolation?

  1. 1. Precedent‟s Finance Forum 2012 Integration or isolation? The digital landscape for UK financial servicesMay 2012Digital Finance Forum 2012
  2. 2. Today• Presentations 8.20 - 9.15 Introduction, Rich media, Blogging and Social Networks Coffee• Presentations 9.30 - 10.00 Mobile, Website innovation• Breakout discussions 10.00 - 11.30 4 x ‘15 minutes’ (musical chairs)• Effective digital strategy 11.30 - 12.00• Wrap up 12.00Digital Finance Forum 2012 #PrecSem
  3. 3. Are you awake?Digital Finance Forum 2012 #PrecSem
  4. 4. Do you want to leave yet?Digital Finance Forum 2012 #PrecSem
  5. 5. Who are Precedent?Mark Sherwin – Commercial Director
  6. 6. 80 experts strategy & research branding & communications user centred design development & hosting digital marketingDigital Finance Forum 2012 #PrecSem
  7. 7. 5 sectors financial services membership organisations third sector education healthDigital Finance Forum 2012 #PrecSem
  8. 8. 5 offices London Edinburgh Cardiff Melbourne PerthDigital Finance Forum 2012 #PrecSem
  9. 9. 22 years experience quality stability loyalty resultsDigital Finance Forum 2012 #PrecSem
  10. 10. Digital Finance Forum 2012 #PrecSem
  11. 11. Digital Finance Forum 2012 #PrecSem
  12. 12. Digital Finance Forum 2012 #PrecSem
  13. 13. MEANINGFUL IDEASINTELLIGENTLY DELIVERED#PrecSemDigital Finance Forum 2012 #PrecSem
  14. 14. Our researchAdrian Porter – Head of Strategic Research
  15. 15. 1998 - 2000Digital Finance Forum 2012 #PrecSem
  16. 16. 2001-2006Digital Finance Forum 2012 #PrecSem
  17. 17. 2007-2008Digital Finance Forum 2012 #PrecSem
  18. 18. 2008-2010Digital Finance Forum 2012 #PrecSem
  19. 19. 2010-2011Digital Finance Forum 2012 #PrecSem
  20. 20. 2011Digital Finance Forum 2012 #PrecSem
  21. 21. 2012Digital Finance Forum 2012 #PrecSem
  22. 22. 50 finance sectorcompaniesTheir use ofdigital channelsDigital Finance Forum 2012 #PrecSem
  23. 23. Banks x10Building Societies x10Asset Managers x10Insurers, Life and Pensions x10Online only Financial Services x10 Digital Finance Forum 2012 #PrecSem
  24. 24. Qualitative and quantitativeWho‟s using what, for what?Is it integrated and meaningful?What is best practice? Digital Finance Forum 2012 #PrecSem
  25. 25. Digital Finance Forum 2012 #PrecSem
  26. 26. ...Digital Finance Forum 2012 #PrecSem
  27. 27. Digital Finance Forum 2012 #PrecSem
  28. 28. “Of course, the Web is catching on,particularly in the financial service sector.Yet, many corporations, still haven‟tunderstood the opportunities that lie in sales,marketing and customer services – in fact inalmost every area of their activities”Adrian Porter - Porter Research - 1998Digital Finance Forum 2012 #PrecSem
  29. 29. Integration orisolation?Digital Finance Forum 2012 #PrecSem
  30. 30. Integratedchannels?Digital Finance Forum 2012 #PrecSem
  31. 31. Integratedteams?Digital Finance Forum 2012 #PrecSem
  32. 32. 1.Rich mediaMark Russell – Consultant
  33. 33. Digital Finance Forum 2012 #PrecSem
  34. 34. What are they using it for? How well is it integrated? Is it working? What can we learn?Digital Finance Forum 2012 #PrecSem
  35. 35. Digital Finance Forum 2012 #PrecSem
  36. 36. Digital Finance Forum 2012 #PrecSem
  37. 37. Discussion pointsThe corporate video is dead.Timeliness and relevance is far more important thanproduction values.Viral video is not a realistic campaign strategy forfinance companies.Digital Finance Forum 2012 #PrecSem
  38. 38. 2. Social Media & BloggingDarren Amer - Consultant
  39. 39. What Why HowDigital Finance Forum 2012 #PrecSem
  40. 40. first direct doesn’t hirebankers, says its Head of PublicRelations, Amanda Brown, “Fromthe beginning, we wanted greatcommunicators who could betaught how to bank.”
  41. 41. What Why HowDigital Finance Forum 2012 #PrecSem
  42. 42. Marketing Drive traffic Raise brand awareness Cost savingDigital Finance Forum 2012 #PrecSem
  43. 43. Communications Conversations CommunityDigital Finance Forum 2012 #PrecSem
  44. 44. clearingandsettlement.blogspot.com
  45. 45. Trust
  46. 46. Transparency Explains your actions Garner feedback Passionate/credible WillingnessDigital Finance Forum 2012 #PrecSem
  47. 47. "Shooting in progress in Oxford Circus? What?" @TreborFlow "Gun alert on oxford circus right now? is it true?" @HannahLisaGreen “Gunman loose in Oxford Circus?” @StephAldrich “PLEASE RETWEET - Police say incident on Oxford Circus/ St is a rumour started by someone.... #Idiot” @jamie_shepherdDigital Finance Forum 2012 #PrecSem
  48. 48. “compliance friendly way for financial professionals to actively join the dialogue.” Wedbush hopes to humanize and avoid “industry-standard canned responses”Digital Finance Forum 2012 #PrecSem
  49. 49. Digital Finance Forum 2012 #PrecSem 84
  50. 50. Digital Finance Forum 2012 #PrecSem 85
  51. 51. Digital Finance Forum 2012 #PrecSem 86
  52. 52. Digital Finance Forum 2012 #PrecSem 87
  53. 53. Digital Finance Forum 2012 #PrecSem
  54. 54. Digital Finance Forum 2012 #PrecSem
  55. 55. Digital Finance Forum 2012 #PrecSem
  56. 56. What Why HowDigital Finance Forum 2012 #PrecSem
  57. 57. Be Personal (Use your own voice) Publish visual content on Facebook – the status is dead! Know your audience (#) Focused (what‟s really important) Zzzzzzzzz....... Interesting, useful & timely Blogs should be quick to read (400 – 1,000 words) Enable a community (Question, listen & interact) Through all your media Make your cover photo on Facebook stand out and say something On Facebook add calls to action in the tabsDigital Finance Forum 2012 #PrecSem
  58. 58. Discussion pointsCurating your „competitors‟ content is a good way tomaintain a valued advantageIt is appropriate for financial services firms to engageaudiences on FacebookNiche/Boutique social networks will become morerelevant than mainstream networksDigital Finance Forum 2012 #PrecSem
  59. 59. Today• Presentations 8.20 – 9.15 Introduction, Rich media, Blogging and Social Networks Coffee• Presentations 9.30 - 10.00 Mobile, Website innovation• Breakout discussions 10.00 - 11.30 4 x ‘15 minutes’ (musical chairs)• Effective digital strategy 11.30 - 12.00• Wrap up 12.00Digital Finance Forum 2012 #PrecSem

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