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Precedent digital transformaton

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Precedent digital transformaton

  1. 1. MARK SHERWIN – GROUP COMMERCIAL DIRECTOR Daring to be Digital embedding digital in 21st century organisations
  2. 2. LONDON EDINBURGH CARDIFF PERTH MELBOURNE HONG KONG
  3. 3. Who we work with
  4. 4. The Website Web strategy Digital strategy Digital transformation WE ARE EVOLVING FROM A MARKETING CENTRIC TO BUSINESS WIDE VIEW OF THE WEB Marketing centric Business-wide impact
  5. 5. THOSE ORGANISATIONS THAT DO NOT FUNDAMENTALLY TRANSFORM ARE RAPIDLY BECOMING IRRELEVANT
  6. 6. Innovators 2.5% Early Adopters 13.5% Early Majority 34% Late Majority 34% Laggards 16% AND THERE IS NO POINT IN SIMPLY WAITING TO SEE WHAT OTHERS DO Keyur Patel & Mary Mccarthy | Digital Transformation, 2000
  7. 7. Innovators 2.5% Early Adopters 13.5% Early Majority 34% Late Majority 34% Laggards 16% THOSE WHO DO NOT INNOVATE WILL FALL IRREVOCABLY BEHIND Keyur Patel & Mary Mccarthy | Digital Transformation, 2000
  8. 8. WE’RE GOING TO EXPLORE 5 KEY THEMES 1. Customer service, the missing link 2. Harnessing the wisdom of crowds 3. New money models 4. The corporate tricorder 5. The Internet of things, and big data
  9. 9. Customer service, the missing link
  10. 10. MARKETING CAN NO LONGER SIMPLY FOCUS ON AIDA IT MUST FOCUS ON AIDA AND ITS REFLECTION AWARENESS INTEREST DESIRE ADVOCACY INVOLVEMENT DELIVERY ACTION The AIDA reflection | Mark Sherwin, Precedent 2013
  11. 11. LOVEFILM – FAILING AT THE FINAL HURDLE
  12. 12. OPTICAL EXPRESS - NOT JUST AN AGGRESSIVE ACQUISITION MODEL
  13. 13. OPTICAL EXPRESS - DELIVERY
  14. 14. OPTICAL EXPRESS - INVOLVEMENT
  15. 15. OPTICAL EXPRESS - ADVOCACY
  16. 16. OPTICAL EXPRESS - AID REFLECTION
  17. 17. MULTI-CHANNEL - ENABLED CUSTOMER SERVICES
  18. 18. Harnessing the wisdom of crowds
  19. 19. R & D - GOLDCORP
  20. 20. IDEA GENERATION - LEGO
  21. 21. OPERATIONS - GIFF GAFF
  22. 22. TURNING ADVOCATES INTO STAKEHOLDERS Stakeholders Idea generation Research and Development Financing Operations
  23. 23. The corporate tricorder
  24. 24. EVERY EMPLOYEE WITH MORE COMPUTING POWER AT THEIR FINGER TIPS THAN THE SPACE SHUTTLE. ANYTIME…ANYWHERE
  25. 25. SMART PHONES CAN NOW REPLACE MANY ANALOGUE PROCESSES AND DEDICATED DEVICES
  26. 26. THEY ALSO OFFER THE OPPORTUNITY TO PROVIDE NEW VIEWS ON TO EXISTING DATA USING CONTEXT TO STREAMLINE EXPERIENCES
  27. 27. INTEGRATING DIGTAL WITH THE PHYSICAL WORLD (PHYGITAL) CREATE INNOVATIVE NEW CUSTOMER SERVICE OPTIONS
  28. 28. INTEGRATING DIGTAL WITH THE PHYSICAL WORLD (PHYGITAL) CREATE INNOVATIVE NEW CUSTOMER SERVICE OPTIONS
  29. 29. New money models
  30. 30. AS CUSTOMERS MOVE TO A SUBSCRIPTION ECONOMY BUSINESSES MUST MOVE FROM A PRODUCT ORIENTATED TO CUSTOMER ORIENTATED VIEW
  31. 31. TRADITIONAL ORGANISATIONS WILL BE USURPED BY THOSE OFFERING A MORE FLEXIBLE APPROACH TO ACCESS
  32. 32. TRADITIONAL ORGANISATIONS WILL BE USURPED BY THOSE OFFERING A MORE FLEXIBLE APPROACH TO ACCESS
  33. 33. NEW PURCHASING MODELS CAN DRIVE NEW CONSUMER HABITS AND DELIVER GREATER RETURNS
  34. 34. WHILST PURCHASING MODELS ARE CHANGING SO ARE OTHER ASPECTS OF FINANCIAL TRANSACTIONS SUCH AS RAISING FUNDS
  35. 35. THESE MODELS ARE STARTING TO PERFUSE INTO MORE NICHE APPLICATIONS AND SECTORS
  36. 36. The internet of things, and big data
  37. 37. DIGITAL CAPABILITY IS NO LONGER RESTRICTED TO HIGH END COMMUNICATION DEVICES
  38. 38. WEARABLE
  39. 39. DIGITAL CAPABILITY IS EXTENDING VALUE OF PRODUCTS
  40. 40. THIS CREATES HUGE OPPORTUNITY FOR NEW MULTI-INPUT, MULTI-OUTPUT DIGITAL INTERACTIONS
  41. 41. THIS CREATES HUGE OPPORTUNITY FOR NEW MULTI-INPUT, MULTI-OUTPUT DIGITAL INTERACTIONS Use case from The New Digital Age | Schmidt and Cohen 2013
  42. 42. WHILST PERSONAL DEVICES MAY IN FACT MAKE UP AN INTERNET OF THINGS, COMMERCIAL AND MUNICIPAL APPLICATIONS HAVE MUCH WIDER DATA OPPORTUNITIES
  43. 43. AS THESE DEVICES STORE DATA IN THE CLOUD WE WILL HAVE ACCESS TO MORE DATA ABOUT OUR WORLD THAN EVER BEFORE
  44. 44. THIS CAN LEAD TO INNOVATIVE NEW APPROACHES TO CUSTOMER INSIGHT AND PRODUCT AND SERVICE DESIGN Mobile phone data redraws bus routes in Africa, BBC | http://www.bbc.co.uk/news/technology-22357748
  45. 45. Gotcha, but how do I make that 15%?
  46. 46. DIGITAL MUST MOVE FROM A MARKETING FUNCTION TO A BUSINESS-WIDE IMPERATIVE Daring to be Digital | Adrian Porter, Head of Strategic Research, Precedent 2013
  47. 47. DIGITAL TRANSFORMATION MUST INTERLINK WITH ALL PARTS OF THE BUSINESS Digital Transformation | Adrian Porter, Head of Strategic Research, Precedent 2013
  48. 48. AND TO GATHER SUPPORT IT MUST DELIVER TO ALL PARTS OF THE BUSINESS Digital Transformation | Adrian Porter, Head of Strategic Research, Precedent 2013
  49. 49. ORGANISATIONS MUST SEEK OUT TECHNOLOGIES THAT PROVIDE A SINGLE CUSTOMER VIEW, AN INTEGRATED EXPERIENCE AND BUSINESS INTELLIGENCE Acquire Convert Grow Retain Advocate
  50. 50. ORGANISATIONS MUST SEEK OUT TECHNOLOGIES THAT PROVIDE A SINGLE CUSTOMER VIEW, AN INTEGRATED EXPERIENCE AND BUSINESS INTELLIGENCE
  51. 51. ORGANISATIONS MUST SEEK OUT TECHNOLOGIES THAT PROVIDE A SINGLE CUSTOMER VIEW, AN INTEGRATED EXPERIENCE AND BUSINESS INTELLIGENCE
  52. 52. UNDERSTANDING THE ENABLERS TO DIGITAL TRANSOFRMATION IS ESSENTIAL IN GUIDING AN ORGANISATION THROUGH CHANGE
  53. 53. WE SHOULD ALL BE CONCERNED ABOUT THE FUTURE BECAUSE WE WILL ALL HAVE TO SPEND THE REST OF OUR LIVES THERE. Charles F. Kettering, American inventor and businessman
  54. 54. precedent.com mark.sherwin@precedent.co.uk uk.linkedin.com/in/markdsherwin/ Sitecore sales-uk@sitecore.net Tel: 0203 327 0630 Facebook: sitecoreuk Twitter: @sitecoreuk Google+: Sitecore United Kingdom

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