Prec fin forum-pt1-intro-rich-media-blog

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The Introduction, research re-cap, rich media and blogging presentations from Precedent's Digital Finance Forum 2012.

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Prec fin forum-pt1-intro-rich-media-blog

  1. 1. Precedent’s Finance Forum 2012 Integration or isolation? The digital landscape for UK financial servicesFebruary 2012Digital Finance Forum 2012
  2. 2. Today• Presentations 8.30 - 9.25 Introduction, Rich media, Blogging and Micro-blogging Coffee• Presentations 9.45 - 10.30 Social Networks, Mobile, Website innovation Coffee• Breakout discussions 10.45 - 11.30 2 x 20 minutes (musical chairs)• The question of compliance 11.30 - 12.00• Effective digital strategy 12.00 - 12.30Digital Finance Forum 2012 #PrecSem
  3. 3. Are you awake?Digital Finance Forum 2012 #PrecSem
  4. 4. Do you want to leave yet?Digital Finance Forum 2012 #PrecSem
  5. 5. Who are Precedent?Mark Sherwin – Commercial Director
  6. 6. 80 experts strategy & research branding & communications user centred design development & hosting digital marketingDigital Finance Forum 2012 #PrecSem
  7. 7. 5 sectors financial services membership organisations third sector education healthDigital Finance Forum 2012 #PrecSem
  8. 8. 5 offices London Edinburgh Cardiff Melbourne PerthDigital Finance Forum 2012 #PrecSem
  9. 9. 22 years experience quality stability loyalty resultsDigital Finance Forum 2012 #PrecSem
  10. 10. Digital Finance Forum 2012 #PrecSem
  11. 11. Digital Finance Forum 2012 #PrecSem
  12. 12. meaningful ideasintelligently deliveredDigital Finance Forum 2012 #PrecSem
  13. 13. meaningful ideasintelligently delivered #PrecSem Wifi = mtevents (un & pw)Digital Finance Forum 2012 #PrecSem
  14. 14. Our researchAdrian Porter – Head of Strategic Research
  15. 15. 1998 - 2000Digital Finance Forum 2012 #PrecSem
  16. 16. 2001-2006Digital Finance Forum 2012 #PrecSem
  17. 17. 2007-2008Digital Finance Forum 2012 #PrecSem
  18. 18. 2008-2010Digital Finance Forum 2012 #PrecSem
  19. 19. 2010-2011Digital Finance Forum 2012 #PrecSem
  20. 20. Early - 2010Digital Finance Forum 2012 #PrecSem
  21. 21. Early - 2010Digital Finance Forum 2012 #PrecSem
  22. 22. 2011Digital Finance Forum 2012 #PrecSem
  23. 23. 50 finance sectorcompaniesTheir use ofdigital channelsDigital Finance Forum 2012 #PrecSem
  24. 24. Banks x10Building Societies x10Asset Managers x10Insurers, Life and Pensions x10Online only Financial Services x10 Digital Finance Forum 2012 #PrecSem
  25. 25. Qualitative and quantitativeWho’s using what, for what?Is it integrated and meaningful?What is best practice? Digital Finance Forum 2012 #PrecSem
  26. 26. Digital Finance Forum 2012 #PrecSem
  27. 27. ...Digital Finance Forum 2012 #PrecSem
  28. 28. Digital Finance Forum 2012 #PrecSem
  29. 29. Digital Finance Forum 2012 #PrecSem
  30. 30. Digital Finance Forum 2012 #PrecSem
  31. 31. Digital Finance Forum 2012 #PrecSem
  32. 32. Digital Finance Forum 2012 #PrecSem
  33. 33. Digital Finance Forum 2012 #PrecSem
  34. 34. Digital Finance Forum 2012 #PrecSem
  35. 35. Digital Finance Forum 2012 #PrecSem
  36. 36. Sophisticated Basic Sophisticated Basic Sophisticated Basic Sophisticated BasicDigital Finance Forum 2012 #PrecSem
  37. 37. Digital Finance Forum 2012 #PrecSem
  38. 38. “Of course, the Web is catching on,particularly in the financial service sector.Yet, many corporations, still haven’tunderstood the opportunities that lie in sales,marketing and customer services – in fact inalmost every area of their activities”Adrian Porter - Porter Research - 1998Digital Finance Forum 2012 #PrecSem
  39. 39. Integration orisolation?Digital Finance Forum 2012 #PrecSem
  40. 40. Integratedchannels?Digital Finance Forum 2012 #PrecSem
  41. 41. Integratedteams?Digital Finance Forum 2012 #PrecSem
  42. 42. 1.Rich mediaMark Russell – Consultant
  43. 43. Digital Finance Forum 2012 #PrecSem
  44. 44. What are they using it for? How well is it integrated? Is it working? What can we learn?Digital Finance Forum 2012 #PrecSem
  45. 45. Digital Finance Forum 2012 #PrecSem
  46. 46. Digital Finance Forum 2012 #PrecSem
  47. 47. Discussion pointsThe corporate video is dead.Timeliness and relevance is far more important thanproduction values.Viral video is not a realistic campaign strategy forfinance companies.Digital Finance Forum 2012 #PrecSem
  48. 48. 2. Blogging and micro-bloggingDarren Amer - Consultant
  49. 49. What Why HowDigital Finance Forum 2012 #PrecSem
  50. 50. What Why HowDigital Finance Forum 2012 #PrecSem
  51. 51. Marketing Drive traffic Raise brand awareness Cost savingDigital Finance Forum 2012 #PrecSem
  52. 52. Communications Conversations CommunityDigital Finance Forum 2012 #PrecSem
  53. 53. Marketing Drive traffic Raise brand awareness Cost savingDigital Finance Forum 2012 #PrecSem
  54. 54. clearingandsettlement.blogspot.com
  55. 55. Trust
  56. 56. Transparency Explains your actions Garner feedback Passionate/credible WillingnessDigital Finance Forum 2012 #PrecSem
  57. 57. "Shooting in progress in Oxford Circus? What?" @TreborFlow "Gun alert on oxford circus right now? is it true?" @HannahLisaGreen “Gunman loose in Oxford Circus?” @StephAldrich “PLEASE RETWEET - Police say incident on Oxford Circus/ St is a rumour started by someone.... #Idiot” @jamie_shepherdDigital Finance Forum 2012 #PrecSem
  58. 58. “compliance friendly way for financial professionals to actively join the dialogue.” Wedbush hopes to humanize and avoid “industry-standard canned responses”Digital Finance Forum 2012 #PrecSem
  59. 59. Digital Finance Forum 2012 #PrecSem
  60. 60. Digital Finance Forum 2012 #PrecSem
  61. 61. Digital Finance Forum 2012 #PrecSem
  62. 62. What Why HowDigital Finance Forum 2012 #PrecSem
  63. 63. Be Personal (Use your own voice) Know your audience (#) Focused (what’s really important) Interesting, useful & timely Quick to read (400 – 1,000 words) Enable a community (Question, listen & interact)Digital Finance Forum 2012 #PrecSem
  64. 64. Discussion points• Personal blogging and micro-blogging has an important role in rebuilding trust in financial institutions• Buzz monitoring is an immediate priority for effective customer service• Curating others’ content for your audiences adds enough value to make it worthwhile Digital Finance Forum 2012 #PrecSem
  65. 65. Today• Presentations 8.30 - 9.25 Introduction, Rich media, Blogging and Micro-blogging Coffee• Presentations 9.45 - 10.30 Social Networks, Mobile, Website innovation Coffee• Breakout discussions 10.45 - 11.30 2 x 20 minutes (musical chairs)• The question of compliance 11.30 - 12.00• Effective digital strategy 12.00 - 12.30Digital Finance Forum 2012 #PrecSem

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