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Following the success of our report looking at the digital presence of over 200 visitor attractions in the UK and Australia and subsequent seminar in London, we will again be discussing the world of visitor attractions (museums, zoos, parks, gardens, galleries and historical buildings) and the challenges faced by digital, marketing, communications and visitor experience teams and how they go about getting visitors through their doors.
Your visitors’ first impression of your attraction will be as a result of a digital experience not a physical one - they will plan their trip, purchase their tickets, share and reminisce through the digital channels of their choosing. So are you creating the right awareness? Is your digital presence exceeding expectations online? Is it providing a brilliant customer experience? How can you maintain digital engagement?