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090304 web3 mobile_seminar

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Presented on the 4th of March 2009

Published in: Health & Medicine, Business
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090304 web3 mobile_seminar

  1. 1. Web3.0, mobile and the future What you need to know... Dean Russell 4 th March 2009
  2. 2. Where are we right now? How can you deal with it? What will the future look like? What am I going to talk about?
  3. 3. Where are we right now?
  4. 5. #1: Social Where are we now
  5. 7. Ok. This is now mad. I am stuck in a lift on the 26th floor of Centre Point. Hell's teeth. We could be here for hours. Arse, poo and widdle “ “
  6. 8. #1: Social Where are we now #2: Political
  7. 9. <ul><li>The internet makes openness in politics not only possible but unstoppable </li></ul><ul><li>Bill Thompson, Journalist and BBC World Service Commentator </li></ul>“ “
  8. 14. #1: Social #3: Business Where are we now #2: Political
  9. 16. <ul><li>Fully embracing a digital future is a must for any successful knowledge economy </li></ul><ul><li> Stephen Carter, the Minister for Communications, Technology and Broadcasting </li></ul>“ “
  10. 20. #1: Social #3: Business Where are we now #2: Political #4: Health
  11. 24. Cyberchondriacs
  12. 25. What will the future look like?
  13. 30. Impact #1 The wisdom of Web3.0 Key strategic considerations
  14. 34. <ul><li>Semantics is the study of meaning in communication. </li></ul><ul><li> Source: Wikipedia </li></ul>“ “
  15. 35. 1990 2008
  16. 37. Impact #1 The wisdom of Web3.0 Key strategic considerations Impact #2 Knowing where you are all of the time
  17. 44. Impact #1 The wisdom of Web3.0 Impact #3 Commercialising your conversations Key strategic considerations Impact #2 Knowing where you are all of the time
  18. 47. <ul><li>Web3.0 will not be Free </li></ul><ul><li>Dean Russell, Precedent </li></ul>“ “
  19. 51. Impact #1 The wisdom of Web3.0 Impact #3 Commercialising your information Key strategic considerations Impact #2 Knowing where you are all of the time Impact #4 Freedom requires trust
  20. 56. How can you deal with it?
  21. 57. Rule #1 Preparing for change Key strategic considerations Rule #2 Learning to be innovative
  22. 61. <ul><li>Set timetable </li></ul><ul><li>Identify people </li></ul><ul><li>Learning </li></ul>
  23. 62. <ul><li>People </li></ul><ul><li>Processes </li></ul><ul><li>Mistakes </li></ul>
  24. 63. - Catch-up with now - Not about separate mobile – its all the same - Consider how these trends will affect your audiences - Remember its still about people and habits - Implement change and innovation strategies In summary
  25. 64. “ Life is 10% of what happens to you and 90% of how you react”
  26. 65. Thanks for listening... (could we have another 60 seconds please?)
  27. 66. We exist to make our clients more successful “ “
  28. 67. 4 offices
  29. 68. 18 years
  30. 69. + 60 people
  31. 70. <ul><li>Research </li></ul><ul><li>Strategy </li></ul><ul><li>Branding </li></ul><ul><li>Design (print and online) </li></ul><ul><li>Web development </li></ul><ul><li>Digital marketing </li></ul><ul><li>Hosting </li></ul><ul><li>ISP </li></ul>What do we help our clients with?
  32. 71. <ul><li>Commercial & professional services </li></ul><ul><li>Bluewater </li></ul><ul><li>Butlins </li></ul><ul><li>Cond é Naste Johansens </li></ul><ul><li>E C Harris </li></ul><ul><li>HSBC Investments </li></ul><ul><li>Hill & Knowlton </li></ul><ul><li>International Paint </li></ul><ul><li>Jobsite </li></ul><ul><li>Liberty </li></ul><ul><li>LendLease </li></ul><ul><li>Lloyds of London </li></ul><ul><li>Mazars </li></ul><ul><li>Newmarket Racecourse </li></ul><ul><li>World Federation of Exchanges </li></ul><ul><li>Yell </li></ul>Health & education Human Fertilisation & Embryology Authority Imperial College Healthcare NHS Trust Institution of Occupational Safety & Health The Information Centre LearnDirect Middlesex University Oxford Brookes University Royal Berkshire Foundation Trust University of Cambridge University of Southampton Not for profit Age Concern England British Heart Foundation Cancer Research UK Crimestoppers Leonard Cheshire Disability Media Trust Notting Hill Housing Group RSPCA Sovereign Housing Group The Work Foundation Public sector Academy for Sustainable Communities CABE Cabinet Office Department for Culture, Media and Sport Essex County Council HM Treasury Intellectual Property Office Islington City Council London Borough of Camden London Stock Exchange National School of Government Royal Borough of Kensington and Chelsea Welsh Assembly Government Westminster City Council World Federation of Exchanges
  33. 72. Let us know what you think ...Thank you www.twitter.com/dean_r

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