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Tips for marketing to millennials

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Millennials are always available; browsing, reading and tracking, but still not converting. Why does this happen? See what you need to do. Visit https://blog.izooto.com/ to know more about digital marketing.

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Tips for marketing to millennials

  1. 1. ● By 2018, millennials will have the most spending power. ● The millennials are information diggers. ● They are ‘faux - sumers’, and the numbers are just rising
  2. 2. 93% of millennials read reviews before making a purchase.
  3. 3. Throw the 1/9/90 rule into the bin The millennials are content creators 75% engage with online content in one form the other.
  4. 4. “78% claimed to spend their money on a desirable experience over buying something desirable.” ● Millennials trust influencers more than they trust you. Eg - Ola collaborated with TVF. ● No cold selling - weave a story, rather than tell them.
  5. 5. ● 90% of Millennials use smartphones ● They use more than 3 devices per day! ● 42% millennials want to help out a brand by developing future products
  6. 6. ● Only 17% of millennials said a TV ad promoted them to buy something. ● 93% brought products praised by friends, relatives or even strangers!
  7. 7. ●60% who follow brands on social media are loyal. ●59% make product recommendations & share reviews on their socials.
  8. 8. ● Millennials do not like to be pestered, which means no ○ unnecessary popups ○ annoying emails ○ filling long forms.
  9. 9. Tip Consider a Progressive Web App - Now Website needs to load in less than 2 seconds to make a first impression. They are highly impatient
  10. 10. ● Keeping it to the point ● Be spontaneous ● Go Multi Tech ● Talk To Them - One at a Time ● Familiarize with Gen Y slang ● Go all visual Mantra for marketing to the millennials
  11. 11. By 2030, the Millennial generation will have 78 million people - A gold mine waiting to be digged.

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