Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tips for marketing to millennials


Published on

Millennials are always available; browsing, reading and tracking, but still not converting. Why does this happen? See what you need to do. Visit to know more about digital marketing.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Tips for marketing to millennials

  1. 1. ● By 2018, millennials will have the most spending power. ● The millennials are information diggers. ● They are ‘faux - sumers’, and the numbers are just rising
  2. 2. 93% of millennials read reviews before making a purchase.
  3. 3. Throw the 1/9/90 rule into the bin The millennials are content creators 75% engage with online content in one form the other.
  4. 4. “78% claimed to spend their money on a desirable experience over buying something desirable.” ● Millennials trust influencers more than they trust you. Eg - Ola collaborated with TVF. ● No cold selling - weave a story, rather than tell them.
  5. 5. ● 90% of Millennials use smartphones ● They use more than 3 devices per day! ● 42% millennials want to help out a brand by developing future products
  6. 6. ● Only 17% of millennials said a TV ad promoted them to buy something. ● 93% brought products praised by friends, relatives or even strangers!
  7. 7. ●60% who follow brands on social media are loyal. ●59% make product recommendations & share reviews on their socials.
  8. 8. ● Millennials do not like to be pestered, which means no ○ unnecessary popups ○ annoying emails ○ filling long forms.
  9. 9. Tip Consider a Progressive Web App - Now Website needs to load in less than 2 seconds to make a first impression. They are highly impatient
  10. 10. ● Keeping it to the point ● Be spontaneous ● Go Multi Tech ● Talk To Them - One at a Time ● Familiarize with Gen Y slang ● Go all visual Mantra for marketing to the millennials
  11. 11. By 2030, the Millennial generation will have 78 million people - A gold mine waiting to be digged.