Google Panda & Penguin Updates

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Within the span of 2 years, Google introduced two of their biggest algorithm updates (Panda & Penguin) to make search better. In this presentation I've put together the points that I discussed at a recent event locally.

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Google Panda & Penguin Updates

  1. 1. Google Panda & Google Penguin Updates By Pratik Dholakiya Lead SEO & VP of Marketing @ E2M Solutions @DholakiyaPratik
  2. 2. Who Am I?• An SEO Consultant• Lead SEO & VP of Marketing @ E2M Solutions• Interviewer at TalkWithLeaders.com• SEOmoz Author• Regular Contributor at Search Engine Journal• A Serial Guest Blogger @DholakiyaPratik
  3. 3. What I Will Be Covering Today? @DholakiyaPratik
  4. 4. @DholakiyaPratik
  5. 5. Google Panda• Why Google launched Panda update• What is it exactly• What it includes• Misconceptions @DholakiyaPratik
  6. 6. What to look for if there’s a Panda penalty?• Your website content• The content that links to your website• Google Analytics & Google Webmaster Tools @DholakiyaPratik
  7. 7. Google Penguin• Why Google launched Penguin update• What is it exactly• What it includes• Misconceptions @DholakiyaPratik
  8. 8. What to look for if there’s a Penguin penalty?• Anchor texts (No ratio recommended)• The links that points back to your website• Relevancy of backlinks• On-page Optimization• Google Analytics & Google Webmaster Tools @DholakiyaPratik
  9. 9. Additional Updates • Exact Match Domain Update• Continuous Crawl Based Links Devaluation @DholakiyaPratik
  10. 10. Questions? @DholakiyaPratik
  11. 11. We are hiring  @DholakiyaPratik
  12. 12. A Big Thanks to Everyone For Listening Me  @DholakiyaPratik
  13. 13. Special thanks to Jaydip for inviting me  @DholakiyaPratik
  14. 14. Keep in touch! Twitter - @DholakiyaPratikFacebook – Facebook.com/pratik.dholakiya Linkedin - Linkedin.com/in/pratikdholakiya Blog - PratikDolakiya.com Website - E2MSolutions.comRegular Contributor @ Search Engine Journal @DholakiyaPratik

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