Acceptance of online book store

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Acceptance of online book store

  1. 1. Acceptance ofOnline Book Store in Nepal Presented to: Dr. Bijay K.C.Group Members: Instructor,Arina Sherchan Business Research MethodologyHari Sharma PoudelJyotshna JoshiPankaj Nahata Presented by:Prateekshya Shakya Arina Sherchan Prateekshya Shakya Date: 21 July, 2011
  2. 2. INTRODUCTION
  3. 3. Background Online business? Online book store? ◦ Login to a website ◦ Search for the book ◦ Provide/check details of the book ◦ Order the book ◦ Pay for the book
  4. 4. Statement of ProblemIs Online Book Store acceptable in Nepal or not?
  5. 5. Objectives of the Study to analyze the market for online book store in Nepal to check whether online book store would be acceptable in the Nepalese market or not to find out why people would be motivated to purchase books online
  6. 6. Significance of the Study To General Public ◦ Knowledge of online business ◦ Knowledge of online book store To Entrepreneurs ◦ Acceptance of the online book store To Online Business Ventures ◦ Need to promote the concept of online business in Nepal
  7. 7. Limitations of the Study Online payment system Load shedding problem Technology Internet accessibility
  8. 8. THEORITICAL FRAMEWORK
  9. 9. Theoretical Framework Dependent Variable  Acceptability of Online Book Store Independent Variable  Price of the Books  Number of Internet Users  Unavailability of Books  Time Limitation Moderating Variable  Reliability of Book Store Intervening Variable  Publicity of Book Store
  10. 10. Theoretical Framework
  11. 11. Hypotheses H0: Price of the books will not affect online book store. H1: Price of the books will affect online book store. H0: Number of internet users will not affect the acceptability of online book store. H1: Number of internet users will affect the acceptability of online book store. H0: Unavailability of books will not affect the acceptability of online book store. H1: Unavailability of books will affect the acceptability of online book store. H0: Time limitation will not affect the acceptability of online book store. H1: Time limitation will affect the acceptability
  12. 12. RESEARCH METHODOLOGY
  13. 13. Problem Statement “ONLINE BOOK STORE” Is it acceptable in Nepal or not? Purpose of the Study Unit of Analysis Exploratory Individual students and non- Hypothesis Testing students Types of Investigation Sampling DesignSurvey on acceptability of Online Sample Size-100 Book Store in Nepal Extent of Researcher Time Horizon Interference Cross sectional Minimal Data Collection Study Setting Questionnaires, Internet and Non-contrived Class lectures. Measurement and Measures Data Analysis Operational Definition Hypothesis testing
  14. 14. Instrumentation Structured questionnaire  Multiple tick questions  Likert scale  Semantic differential
  15. 15. Data Collection Procedure Internet Distribution of Questionnaires  BBA and MBA students of SAIM  General public
  16. 16. Validity and Reliability Content validity Predictive validity Convergent validity
  17. 17. Plan for Analysis Qualitative assessment of survey No statistical tests required Use of pie chart and bar diagram
  18. 18. PRESENTATION OF DATA
  19. 19. Grouping according to Age
  20. 20. Grouping according to Monthly Income
  21. 21. Type of Books Normally Read
  22. 22. Use of Course Book after the Exams are over
  23. 23. “Price is the primary factor to influence the buying behavior.”
  24. 24. Source of Books People Read
  25. 25. General Purpose of Buying Books
  26. 26. Influencer to Buy Books
  27. 27. Problems faced while making Purchase of Books in the Market
  28. 28. Number of Book Stores visited to buy the Books Needed
  29. 29. Use of Internet
  30. 30. Grouping according to Online Purchases
  31. 31. Showing scope of Online Business in Nepal
  32. 32. Influencing factor to Purchase Online
  33. 33. CONCLUSION ANDRECOMMENDATION
  34. 34. Conclusion Online business-not very popular in Nepal Optimistic about the acceptance of Online Book Store Major factor - time, not price  Scattered book store locations  Fast Delivery  Unavailability of books
  35. 35. Recommendation Promotion of Online Business  Leading to promotion of online book store Online payment system Technologically advancement Exploration required  Identify possibilities
  36. 36. THANK YOU!

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