IMPROVEMENT OF BITS
CO-OPERATIVE STORE AKSHAY
Prateek Singh Bapna
Dr. Jayashree Mahesh
IMPORTANCE OF AKSHAY IN BITS
Serves the daily requirements of students and staff
members in BITS-Pilani campus.
Almost all type of goods are available under one
Akshay provides goods at subsidized price to
students and faculties in BITS campus.
Often it acts as quick solution in case of urgent
Students need not to go out of campus late night.
REASONS HAMPERING THE SALES AT
As per observation:
Long queue at billing counter
Immobility because of long queue
Limited number of products
Limited store staff
WHAT IS OUR OBJECTIVE?
To provide suggestions for improvement of Akshay,
whereby reducing inconvenience to store employees
as well as customers, increasing facilities provided,
reducing time and resource consumption and thus
increasing sales, profits and overall customer
Conducting survey in form of questionnaire
Taking customer response and analyzing the data
Proposing the solution
Implementation of solution, that is feasible and
meets customers’ requirements
A questionnaire was prepared using Google forms.
It was promoted through Facebook groups and
Response were recorded
Printed copies of questionnaire were distributed to
students in the hostel
Responses were recorded on the same sheet and
later converted to soft copies
Graphs were plotted based on online as well as
3. How satisfied are you with variety of products available?
6. How do you find the display system of store?
10. Do you think there is adequate number of staff in the store?
Based on the analysis of the responses to the
survey, it was found that most people avoid going to
BITS CO-OP because of the following reasons:
Long queue at the billing counter
Inconvenient store hours
Unavailability of categories like electronic gadgets
and milk products
Inadequate number of staffing
SUGGESTIONS FOR IMPROVEMENT
Reduce billing time
ID card can be used for billing
Increase no. of billing counters
Proper arrangement of products with labels of
each section, visible to the customer
Increase store staff