1. Presented to students of Amity school, Saket, Delhi
July 2015

2. ABOUT ME – PRASHANT PARASHAR
A computer engineer.
13 years of industry experience.
Currently Senior Director Technology at snapdeal.com
Previously at:

3. ENTREPRENEURSHIP – WHY NOW?
• Economic growth
• Globalization – world is flat!
• Rapid Technology Adaption – mobile & Internet growth
• Growth of lean business model
• Availability of VC funds

5. STARTING UP…
Idea Market
Team Execution

6. WHERE TO START FROM? 1. IDEA
S-U-C-C-E-S Model
• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Stories
(Source: Anand Chandrasekharan, CPO, Snapdeal)

7. STARTING UP – 2. THE BIZ PLAN
http://dilbert.com/strip/2014-04-28

8. STARTING UP - 3. THE TEAM
Complementary
skills, good
chemistry
Full-time
Passion Persistence
2-3
Founders

9. STARTING UP – 4. EXECUTION
F-A-S-T Model
1. F – Flexible : listen to user feedback, be ready to change
2. A – Aggressive : quick turn around
3. S – Steady : persistent
4. T – target-oriented : have interim aggressive goals

11. BIZ PLAN GENERATION – WHY?
1. Important to know your market. Especially for first-time
entrepreneurs
2. A methodical way to know and describe your business
3. Important to remain flexible. Don’t hesitate to change the
biz plan but when you change it, do generate it again too.

12. 1. CUSTOMERS
• B2B OR B2C OR ?
• Mass Market
• Niche Market
• Multi-sided

13. 2. VALUE PROPOSITION
• “Get the job done”
• Design
• Price
• Brand/Status
• Features

14. 3. CHANNELS
How you reach your customers.
• Direct
• Indirect/partners
Tech:
• Web
• Mobile
• Wearable

15. 4. REVENUE STREAMS
Where the money would come from?
• Sales
• Usage fees
• Subscription fee
• Brokerage
• Advertising

16. 5. KEY RESOURCES
Key resources critical for business to function.
• Physical
• Intellectual
• Financial

17. 6. COST STRUCTURE & FINANCIAL STREAM
Describe the entire cost & revenue stream within a timeline.
[So that you know]

19. EXERCISE
Describe your idea based on S-U-C-C-E-S Model.

20. CLOSING THOUGHTS
1. Choose lean and rapidly scalable model
2. Technology based
3. Disruptive

21. www.prashantparashar.com
http://twitter.com/sucoder
Prashant dot parashar att snapdeal.com