STATS ABOUT FACEBOOK People within the age group of 17-24 make up 54% of the users on Facebook. The next highest age group is 25-32 which make up 21% of the users. Alexa.com keeps statistics on website traffic and it shows that it generates the 2nd highest amount of hits with 132 million unique visitors in a day
WHY A BUSINESS SHOULD USE FACEBOOK? Saves money Reaches wide audience without being time consuming Good for creating brand awareness
WHY SHOULD A BUSINESS USE FACEBOOK Creating a Facebook is free. The status update feature can be used to inform your audience about what’s new that is happening in your company. It’s a user friendly feature as it gives customers information that they want at their fingertips
FACEBOOK HELPS BUSINESSES EVALUATETHEIR CUSTOMERS Businesses can gain insight as to consumer thoughts, behavior and shopping patterns. They can make products according to their research to favor consumers
CONCLUSION Businesses should use Facebook because - It saves them money & time - It helps them evaluate their customers. - Establish and expand their brand.
SOURCES Facebook statistics: http://www.digitalbuzzblog.com/facebook-statistics- stats-facts-2011/ How to see products through your Facebook page http://www.socialmediaexaminer.com/how-to-sell- products-via-your-facebook-page/ How to establish brand awareness through Facebook http://mashable.com/guidebook/facebook/