1.
Mobile Value Added Services (MVAS) Market Analysis and Forecast
(2013 – 2018): Emerging Economies to Provide Double Digit Growth
Rates to the Global Market
Published Date: 13 April, 2013
Number of Pages: 205
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2.
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The Mobile Value Added Services Industry has gained momentum, due to
low-cost smartphones enabling entrepreneurs to innovate banking,
education and healthcare segments all across the globe.
While Value Added Services (VAS) is used in telecommunication industry referred
to all non-core services provided to the end consumer (example: gaming, lifestyle
apps, banking etc and previously included SMS, MMS and data access too), clearly,
according to the name, Mobile Value Added Services (MVAS) are the services
restricted within mobile phones apart from the conventional voice communication
services (example: SMS, MMS, mobile email &IM, mobile money, location based
services, mobile advertising and mobile infotainment). MOBILE VALUE ADDED
SERVICES (MVAS) can basically be considered the subset of Value Added Services
(VAS).
Mobile Value Added Services Market Growth
and Insights 2018

3.
The Global Telecom Sector has experienced a rapid growth during the last
few decades. Demand for highly relevant, personalized, content rich VALUE
ADDED SERVICES (VAS) over the mobile has bought high growth in this
market. Carriers are forcing independent software vendors and
communication equipment providers to develop cost-effective, reliable
and well tested applications that can help them to generate new revenue
as well as improve customer satisfaction.
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MOBILE VALUE ADDED SERVICES (MVAS) can basically be considered the
subset of Value Added Services (VAS).
Mobile Value Added Services Market Growth
and Insights 2018

4.
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The Mobile Value Added Services Market can be broadly segmented into 3
types based on target customer:
1. Consumer VAS: Services directly addressing the end user –JustDial, Zomato, OlaCabs.
2. Enterprise VAS: Services for organizations – Mobiquest, Mobien.
3. Network VAS: Platforms for telecom providers like USSD, IVRS, digital content – One97,
Mobme.
Market Growth Drivers:
Tremendous technological innovations around the world, especially smartphones and tablets
(instance, Due to roll out of 3G and 4G services) have led to the evolution of MOBILE VALUE
ADDED SERVICES (MVAS) Market beyond the voice communication services. It helps mobile service
providers to create and sustain new revenue streams and drive ARPU
Complete Report Available @
http://industryarc.com/Report/41/global-mobile-value-added-services-MVAS-market.html
Mobile Value Added Services Market Growth
and Insights 2018

5.
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Market Growth Drivers:
Tremendous technological innovations around the world, especially smartphones
and tablets (instance, Due to roll out of 3G and 4G services) have led to the
evolution of MOBILE VALUE ADDED SERVICES (MVAS) Market beyond the voice
communication services. It helps mobile service providers to create and sustain new
revenue streams and drive ARPU.
Network penetration and increased return on marketing also contribute significantly
to drive the sales of this market. Social media is as well noted to be offering a whole
new set of opportunities for the vendors.
Mobile Value Added Services Market Growth
and Insights 2018

6.
Mobile Value Added Services (MVAS) solution generates large revenue
opportunity for network operators as more and more number of user access
communication, utility, transaction, and infotainment services on mobile. The
network operators are adding innovative MOBILE VALUE ADDED SERVICES (MVAS)
in their portfolio to provide an enhanced customer experience and generate new
revenue. MOBILE VALUE ADDED SERVICES (MVAS) solution providers are focusing
on agreements, collaborations, partnership, and expansion strategies to compete
in this market.
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Challenges:
As a contradiction to all market drivers, this market is fighting with few hurdles like
Privacy Concerns and Lack of Education & Awareness among SMBs.
Mobile Value Added Services Market Growth
and Insights 2018

7.
Mobile Value Added Services Market is broadly divided into 4 types based on
the following factors:
1. By Application: Financial, Lifestyle, Utilities, Broadcasting, Advertising,
Consumer Goods and Others.
2. By Device Type: Mobile Phone, Tablet PC, Laptop and Others.
3. By Modules: Commerce, Advertising, Location and Others.
4. By Geography: Americas, Europe, APAC and ROW.
Key Players:
Some of the important industries players of Mobile Value Added Services
Market studied and noted in this report are:
• NowSMS
• Mozat
• Cycos AG
• Redknee
• Canvasm Technologies
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Mobile Value Added Services Market Growth
and Insights 2018

8.
Company Profiles (Overview, Financials, SWOT Analysis, Developments,
Product Portfolio)
1. NowSMS 11.11. AT&T
2. Gemalto
3. Verizon
4. NTT DoCoMo
5. Lumata
6. Intersec
7. Trident Telecom
8. Transatel
9. RAC
10. Goldenbytes
11. Mozat
12. Cycos AG
13. Redknee
14. Canvasm Technologies
15. Comverse
16. Tapjoy
17. Vormetric
18. Onmobile
19. Opencode Systems
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*More than 40 Companies are profiled in this Research Report, Complete List
available on Request*
"*Financials would be provided on a best efforts basis for private companies"
Mobile Value Added Services Market Growth
and Insights 2018

9.
Mr.Sanjay Matthews
Sales Manager
Email: sales@industryarc.com
Contact Sales: 1-614-588-8538 (Ext-101)
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Mobile Value Added Services Market Growth
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