Sir Winston Churchill    Albert Einstein      Walter Elias Disney   Oprah Winfrey             Sir Thomas Edison         Bi...
Animated History Of Aviation.mp4
European Aeronautic Defense and Space Company  Britain  France                                                 GermanySpain
Any time you board a flight on a major carrier, your chance ofbeing in a fatal accident is one in seven million. It doesnt...
Measurements                        Airbus 380                        Boeing 747-400             Wingspan                 ...
*The Airbus A380 is a double-deck, four-engine airliner manufactured by the European corporation Airbus.*The A380 has appr...
 Take off for the maiden voyage – April 27th 2005 First time the wheels lift off the ground from Toulouse, France
 The massive Rolls Royce Trent 900 engines are capable of375kN (84 000lbs) of thrust.
Airbus used similar cockpit layout, procedures and handlingcharacteristics to those of other Airbus aircraft, to reduce c...
UPPER DECK :        96 BUSINESS           103 ECONOMY LOWER DECK :          22 FIRST                 334 ECONOMY TOTAL : 5...
Normal sitting style                     Stretched bed seat styleFirst Class seat can be transformed into full flat bed fo...
The Business Class Interior-                    The Economy Class Interior –A380 offers new levels of comfort with wider  ...
With twin decks running along the length of the plane, there arestaircases at the front and rear.
The Curvy Cocktail BarIn cozy seating alongside the windows, small groups of guests can also enjoy audioand video programs...
 Higher Capacity                 Passenger Comfort  35% more passengers              More space per passenger Massive g...
•The A380 produces 50% less cabin noise than a 747 and hashigher cabin air pressure (equivalent to an altitude of 1500 met...
The A-380 offers better take-off and landing performance    than the Boeing 747A - 380               Take – off : 9,800 ft...
Major Competitors till late 90’sBy yr. 2000, Duopoly market with Single competitor - BoeingNiche to Challenger StrategyAir...
Super Hubs StrategyInnovative Designs                        High cost of planesFamily Concept                            ...
Market ForecastBy 2029, one-third of the worlds passenger traffic will be generatedfrom the Asia-Pacific areaSuper Hub Str...
•The arrival of A380 made a history as it landed first time on the Indiansoil. The Airbus A380 stayed in India from 7th to...
Onlookers cheered as the A380 landed at New Delhis IndiraGandhi International Airport.   AirBus A380 Manufacturing video.flv
Strategic Management - Airbus A-380
Strategic Management - Airbus A-380
Strategic Management - Airbus A-380
Strategic Management - Airbus A-380
Strategic Management - Airbus A-380
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Strategic Management - Airbus A-380

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Strategic Management - Airbus A-380

  1. 1. Sir Winston Churchill Albert Einstein Walter Elias Disney Oprah Winfrey Sir Thomas Edison Bill Gates Henry Ford Wilbur & Orville Wright
  2. 2. Animated History Of Aviation.mp4
  3. 3. European Aeronautic Defense and Space Company Britain France GermanySpain
  4. 4. Any time you board a flight on a major carrier, your chance ofbeing in a fatal accident is one in seven million. It doesnt matterwhether you fly once every three years or every day of the year.A survey revealed that, Roughly 30,000 people have been killed incar accidents in the USA in 2008. Thats the equivalent oftwo Boeing 747s loaded with passengers crashing and killingeveryone on board, each and every week of the year.
  5. 5. Measurements Airbus 380 Boeing 747-400 Wingspan 79.8 m (261 ft 10 in) 64.4 m (211 ft 5 in) Length 73.0 m (239 ft 6 in) 70.7 m (231 ft 10 in) Height 24.1 m (79 ft) 19.4 m (63 ft 8 in) Weight: Empty 610,700 lbs 393,263 lbs (277,000 kg) (178,756 kg) Weight: Max Takeoff 1,234,600 lbs 875,000 lbs (560,000 kg) (397,000 kg) Capacity/Layout Crew 2 2Passengers (three-class arrangement) 555 416 Seating configuration Two decks, Two decks, two aisles per deck two aisles main deck Miscellaneous Range 8,000 nm (14,800 km) 7, 260 nm (13,450 km) Service ceiling 43,000 ft (13,100 m) 41,000 ft Top cruising speed Mach 0.88 (299 m/s) Mach 0.92 (313 m/s) Long-distance cruising speed Mach 0.85 (289 m/s) Mach 0.85 (289m/s) Power plant 4 Rolls-Royce Trent 900 turbofans 4 Pratt & Whitney PW4062 turbofans 4 Engine Alliance GP7200 turbofans 4 Rolls-Royce RB211-524 H2-T
  6. 6. *The Airbus A380 is a double-deck, four-engine airliner manufactured by the European corporation Airbus.*The A380 has approximately 633 sq m of cabin area, the upper deck has 300 sq m and the main deck has 333 sq m.*The A380s upper deck extends along the entire length of the fuselage. This allows for a cabin with 50% more floor space and provides seating for 555 people in standard three-class configuration and 853 people in all economy class configuration.*There are ten fuel tanks with a capacity of 1,31,000L of fuel. Refueling can be carried out in 40mins.
  7. 7.  Take off for the maiden voyage – April 27th 2005 First time the wheels lift off the ground from Toulouse, France
  8. 8.  The massive Rolls Royce Trent 900 engines are capable of375kN (84 000lbs) of thrust.
  9. 9. Airbus used similar cockpit layout, procedures and handlingcharacteristics to those of other Airbus aircraft, to reduce crewtraining costs. Accordingly, the A380 features an improved glasscockpit and displays 15-by-20 cm liquid crystal displays, all ofwhich are physically identical and interchangeable.
  10. 10. UPPER DECK : 96 BUSINESS 103 ECONOMY LOWER DECK : 22 FIRST 334 ECONOMY TOTAL : 555 SEATS IN 3 CLASSESThe A380 has cabins on the upper and lower decks, with 50%more floor space for 35% higher seating capacity. A three-classlayout provides 555 seats. A typical upper deck layout provides96 business and 103 economy-class seats. The lower deckprovides 22 first-class seats and 334 economy-class seats.
  11. 11. Normal sitting style Stretched bed seat styleFirst Class seat can be transformed into full flat bed for a good nightsleep. Innovative design of bed enhances sleeping comfort and alsoallows passengers to watch T.V. , access Internet or eat in their bed.
  12. 12. The Business Class Interior- The Economy Class Interior –A380 offers new levels of comfort with wider Offering about a third more seating and farseats, individual armrests and extra legroom. more available space than its closestBusiness class seats are about 1 inch wider competitor 747, A380 have wider seats andthan Economy class. open space for passengers to stretch their legs.
  13. 13. With twin decks running along the length of the plane, there arestaircases at the front and rear.
  14. 14. The Curvy Cocktail BarIn cozy seating alongside the windows, small groups of guests can also enjoy audioand video programs on demand, including computer games and immediate access toa wide range of high-quality movies stored digitally on the systems servers apartfrom enjoying cocktails.
  15. 15.  Higher Capacity Passenger Comfort 35% more passengers More space per passenger Massive gains in economics Longer range 15% lower cost/seat More payload on critical routes 20% lower cost/pound of cargo
  16. 16. •The A380 produces 50% less cabin noise than a 747 and hashigher cabin air pressure (equivalent to an altitude of 1500 metresversus 2500 metres); both features are expected to reduce theeffects of travel fatigue.•The upper and lower decks are connected by two stairways, wideenough to accommodate two passengers side-by-side.•In a 555-passenger configuration, the A380 has 33% more seatsthan a 747 and 50% more cabin area and volume resulting in morespace per passenger.•Compared to a 747, the A380 has larger windows and 2 feet ofextra headroom. The wider cabin allows for 19 inch wide economyseats instead of 17 inch seats on a 747.
  17. 17. The A-380 offers better take-off and landing performance than the Boeing 747A - 380 Take – off : 9,800 ft 1800 ft lessBoeing 747 Take – off : 11,600ftA - 380 Landing : 6,900 ft 500 ft lessBoeing 747 Landing : 7,400 ftShorter distance means less noise exposure outside the airport boundaries
  18. 18. Major Competitors till late 90’sBy yr. 2000, Duopoly market with Single competitor - BoeingNiche to Challenger StrategyAirbus worked on it’s research and development area Market Structureto give a tough fight to rivals 10% Market LeaderBoeing developed 12 new Passenger Airplanes in 35 20% 40% Challenger Followeryears 30% NicheAirbus achieved the same number in 20 yearsBoeing’s technical complacency became anotheropportunity for AirbusNew technology from Airbus became a threat forBoeing
  19. 19. Super Hubs StrategyInnovative Designs High cost of planesFamily Concept InsufficientCost effective production capacityengineering High logistics costSolid R&D base World is notSales in Developing prepared for A380countries Lack of demand mayIncreased air travel turn the tablesFuel efficient New products fromengines rivals Petrol price hikes
  20. 20. Market ForecastBy 2029, one-third of the worlds passenger traffic will be generatedfrom the Asia-Pacific areaSuper Hub Strategy Family Concept of PlanesBenefits : Parts are interchangeable Maintenance delays are avoided Lesser inventory required Cost saved on Training of Pilots Ease of up gradation
  21. 21. •The arrival of A380 made a history as it landed first time on the Indiansoil. The Airbus A380 stayed in India from 7th to 10th May 2007.•The runway was not wide enough for the mammoth double-decker, butairport officials cleaned up the grass shoulders along the sides to makeway for the jets wings, which span nearly a football field.•Airlines in India also have been skeptical about the pace ofmodernization at major airports in the country, which are currently notequipped to accommodate the A380. Airports in New Delhi and Mumbaiare expected to be ready with new runways by 2014 that can handle thesuper jumbo aircraft.
  22. 22. Onlookers cheered as the A380 landed at New Delhis IndiraGandhi International Airport. AirBus A380 Manufacturing video.flv

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