2. DO YOU WANT YOUR EMPLOYEES TO BE MORE MOTIVATED,
PRODUCTIVE AND LOYAL TO YOUR ORGANIZATION?
We can help you track the ‘Happiness level’ of your employees
and take positive steps towards building a happier workplace.
A BRANDSCAPES PROPRIETARY FRAMEWORK 1
Happy people are more energetic and optimistic
They are more creative and fix problems instead of complaining
Happy people are more motivated and make better decisions
Research shows that:
HAPPY EMPLOYEES ARE MORE PRODUCTIVE EMPLOYEES !
3. A BRANDSCAPES PROPRIETARY FRAMEWORK 2
By measuring their current level of happiness
Identifying what factors contribute to their being happy
And what factors are barriers to their happiness
SUNSHINE* IS A FRAMEWORK DESIGNED TO
HELP YOU INCREASE THE HAPPINESS LEVEL
AMONG YOUR EMPLOYEES
4. A BRANDSCAPES PROPRIETARY FRAMEWORK 3
THE SUNSHINE SURVEY IS..
A set of 50 questions for employees on a 5
point Agree-Disagree scale
An online questionnaire that takes 15 mins to
answer
Conducted in confidentiality, to ensure honest,
open answers
Employs Data Analytics by an experienced
team to provide actionable insights
And a management workshop to share
recommendations
5. A BRANDSCAPES PROPRIETARY FRAMEWORK 4
AUTONOMY
COMPETENCE
SELF-ESTEEM
RELATEDNESS
FEAR
CONFUSION
LONELINESS
LACK OF CONTROL
STRUGGLE FOR SURVIVAL
CONTRIBUTORS
TO HAPPINESS
BARRIERS
TO HAPPINESS
6. A BRANDSCAPES PROPRIETARY FRAMEWORK
Depth Interviews with
key senior stakeholders
to identify critical areas
IMMERSION
Self administered online survey
Offline survey if required
DISCOVERY
Analytics & insight mining
Action recommendations
Management workshop (if reqd)
ACTIONABLES
Ensure suitability of the
structured questionnaire to
your needs
Gather employee data
from HR
DESIGN
A B
CD
MEASURING “HAPPINESS” –
A 4 STEP JOURNEY
5
7. 1
2
3
A consolidated index of Employee Happiness
Contributors to Happiness
Performance on each of the Contributors and Barriers
HAPPINESS QUOTIENT
Index of the willingness of employees to recommend your organisation
Including who are your strongest advocators
ADVOCACY SENSOR
The organization’s Happiness Performance Matrix that zooms into individual
dimensions of the Contributors and Barriers, and gives directions on how to increase
Employee Happiness ie
which Contributors to boost
which Barriers to address
HAPPINESS PERFORMANCE MATRIX
A BRANDSCAPES PROPRIETARY FRAMEWORK 6
8. Annual tracking of all Happiness Indices to measure how your positive efforts are impacting the happiness in
your organisation.
1
2
DETAILS OF REPORTS
A BRANDSCAPES PROPRIETARY FRAMEWORK 7
Overall Index for Happiness Quotient and Advocacy Sensor plus analysis by 3 to 4 major breaks
Functions/Departments
Levels, ie junior, mid, senior
Male vs female
Happiness Performance Matrix at an overall level
STANDARD OUTPUTS :
Additional breaks for detailed analysis
Location/Regions
Age of employees
Employee tenure
ADDITIONAL OUTPUTS :
ADD-ON TRACK OPTION :
9. A BRANDSCAPES PROPRIETARY FRAMEWORK
Sense of belonging to the organisation
High degree of responsibility & accountability
My work contributes to the organisation’s success
8
STRONGHOLD – MAINTAIN
LOW AVERAGE HIGH
LOWAVERAGE
HAPPINESSTOPBOXSCORE
CONTRIBUTION TO HAPPINESS
HIGH
I am proud to work for
this organization
I have complete
confidence in the
management
STRATEGIC
STRENGTHS
I can freely put forward
my views and opinions
We always get praise
and recognition for a
good job
We have an open and
comfortable work
environment
MONITOR
IMPORTANCE OVER
TIME
Encouraged to take on
additional
responsibilities
There are adequate
opportunities for
professional growth
I am clear about my
career path in the
organisation
LONG TERM
IMPROVEMENT AREAS I am treated fairly at work
I have the opportunity to
be creative and innovate
MEDIUM TERM
IMPROVEMENT AREAS
Management communicates
well with the rest of the
organisation
Management seeks ideas and
opinions from employees
IMMEDIATE FOCUS
CASE STUDY OF A SERVICE ORGANISATION
THE HAPPINESS PERFORMANCE MATRIX
10. FOR MORE, CONTACT US AT
SUNSHINE@BRAND-SCAPES.COM
USA
Brandscapes Worldwide Consultancy LLC
2 Ravinia Drive, Suite 500
Atlanta, GA 30346
Tel : +1 678 855 7086
Fax : +1 678 855 7101
Mobile : +1 404 934 6543
SINGAPORE
Brandscapes Worldwide Consultancy Pte. Ltd.
583 Orchard Road
# 09-01 Forum Galleria
Singapore 238884
INDIA
Brandscapes Consultancy Private Limited
203, Kaumudi, Station Avenue Road
Near Chembur Post Office
Chembur, Mumbai 400 071
India
Tel : +91 22 6742 4736
Fax : +91 22 2527 6256
CONTACT
Business : info@brandscapesworldwide.com
Employment : recruitment@brandscapesworldwide.com
