Winning Insights Introduction May 2011

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A short introduction of Winning Insights at Brandscapes Worldwide

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Winning Insights Introduction May 2011

  1. 1. Winning Insights™ For Profitable GrowthWinning Insights™At Brandscapes Worldwide we are passionately in search of the Winning Insights™ that convertsmarketing challenges into clear victories. With a comprehensive suite of marketing consulting services, wecan extract the most valuable insights from a sea of marketing, retail and sales information. Insights thatpower successful strategies and ideas - be it for global heavyweights or the newest entrant in the market.Winning Insights™ - Essential ingredient for powerful marketing strategyProfitable growth is the key deliverable of the marketing discipline. The marketing journey starts with data,which progresses to knowledge and then insights, the synthesis of all that we know into the truths that woulddrive strategy/ action. Strategy/ Knowledge • Competition • Synthesis Action • Results • Consumer • Context • Truths • Choice between • Monitoring • Category • Analysis • Prioritization options • Course-correction • Channels • Pattern study • Activation • Monitoring Profitable Data Insights Growth Winning Insights™ is our planning system that helps you zoom into those relevant insights that drivegrowth and profits.Brandscapes specializes in four sectors:  Consumer goods & services  Shopper & retail  Health Care  Banking & FinancialAnd, we offer solutions in five practice areas:  Marketing Research  Data Mining  Marketing Science  Marketing Dashboards  Marketing & Brand StrategyWinning Insights™ integrates our service suiteThe pursuit of Winning Insights™ is at the heart of everything we doacross practices and sectors. It is a philosophy that has led todevelopment of effective processes and tools in each of our practicesthat are designed to sharpen marketing strategy. The process starts with immersion – getting to understand the marketing context holistically. Our consultants dig deep into all the databases that are already available and then go beyond these. They would immerse themselves in the brand world to get a deep understanding of the category and the brands. Thereafter, the process moves to exploration of growth hypotheses and synthesis of these into actionable insights that drive strategy. Once the strategy is implemented, the Winning Insights™ system sets up an evaluation and monitoring mechanism to track impact. The result is a winning virtuous cycle to help your brands grow over time. For more information please contact: info@brandscapesworldwide.com www.brandscapesworldwide.com

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