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Basic determinants of consumer behaviour

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Basic determinants of consumer behaviour

  1. 1. BASIC DETERMINANTS OFCONSUMER BEHAVIOUR
  2. 2. A Model of Consumer Behavior 5-2
  3. 3. Factors Influencing Consumer Behavior 5-3
  4. 4. Buyer Decision Process 5-4
  5. 5. Purchase Decision Making 5-5

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