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Resume_Prakash Kumar

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Resume_Prakash Kumar

  1. 1. PRAKASH KUMAR NIL 4B, 3rd Floor, NIL Block, Malviya Nagar, New Delhi +919818446706 | singhprakash18@rediffmail.com Date of Birth: 14 April’ 84 EXECUTIVE SUMMARY Prakash is an Area Sales Manager with a leading spirits manufacturer handling retail sales with a dual focus on modern as well as general trade. He has more than 8 years of extensive experience of working in sales management areas and leading sales activities for multiple organizations. His responsibilities entail: launch and management of new brands, stakeholder interaction for order management, vendor handling, outstanding collection, brand promotion and trade etc. He is an alumnus of IIPM, New Delhi with a Post-Graduation in Management in Marketing & HR (Dual Specialization). He also holds a diploma in Hotel Management and Catering Technology from SCHM, Mangalore. He has deep understanding of retail businesses in spirits industry, brand management and sales & marketing of products. Seeking Roles: • Sales Management • Product/Brand Management • Trade Promotion & Management CORE QUALIFICATIONS • PGDBM (Marketing and HR - Dual specialization), IIPM, New Delhi (2005) • Diploma in Hotel Management and Catering Technology, Srinivash College of Hotel Management, Mangalore (2003) • B.A., Devghar Hindi Vidya Peeth University, Devghar, Bihar (2003) PROFESSIONAL EXPERIENCE (9 YEARS 3 MONTHS) Organization 3 India Glycols Ltd. Duration Feb 2013 – Till Date Designation Area Sales Manager Key Role Retail Sales Responsibilities • Responsible for Retail Sales (Modern Trade and General Trade) of V2O Vodka, Beach house Rum & Soulmate Whisky portfolios in Delhi. • Launching of New Brand V2O Vodka, Beach House Rum & Soulmate whisky in Delhi • Interact with DSIIDC, DTTDC, DSCSC & DCCWS for order generation of government owned vends. • Also Handling Private Vends Modern Trade for Delhi. • Collection of outstanding from market. • Handling the team of 5 people. • Handling corporation head office department. • Brand Promotion and trade Activities. • Responsible for all Visibility (In-store and Outdoor) and Merchandising activities including selection and monitoring of external agencies • Competitor analysis and detailed Market study to analyze market trends • Monitor Accounts, Cash Flow & Collections of company owned distributors for Credit Control Management
  2. 2. PRAKASH KUMAR NIL 4B, 3rd Floor, NIL Block, Malviya Nagar, New Delhi +919818446706 | singhprakash18@rediffmail.com Date of Birth: 14 April’ 84 Organization 2 United Breweries Ltd. Duration Sep 2006 – Jan 2013 Designation Senior Territory Sales Executive Key Role Sr. Territory Sales Responsibilities • Manage a 21 member frontline sales team to achieve business goals • Responsible for Retail Sales (Modern Trade and General Trade) of Kingfisher, Heineken and Sandpiper/Zingaro portfolios in Delhi • Interact with DSIIDC, DTTDC, DSCSC & DCCWS for order generation for government owned vends • Handled HoReCa Channel and Key Accounts sales of Kingfisher and Sandpiper/Zingaro in Central & West Delhi from Sep, 06 to Oct, 07 • Oversaw successful launch of Kingfisher Draught Beer and Kingfisher Ultra Beer • Identified outlets and placement norms for premium category (Kingfisher Ultra and Heineken) • Responsible for designing, executing and monitoring all Brand Promotion Activities for brand building and market development • Responsible for all Visibility (In-store and Outdoor) and Merchandising activities including selection and monitoring of external agencies • Competitor analysis and detailed Market study to analyze market trends • Monitor Accounts, Cash Flow & Collections of company owned distributors for Credit Control Management • Building profitable relations with clients and generating repeat business through effective networking Organization 1 Bharti Airtel Ltd. Duration Aug 2005 – Aug 2006 Designation Sales Executive Key Role Corporate Sales Responsibilities • Responsible for Corporate Sales of Post-Paid cards in SME’s • Interface between Company and the Client and customized plans as per the needs of clients • Responsible for revenue enhancement from existing clients • Identified new clients and business opportunities
  3. 3. PRAKASH KUMAR NIL 4B, 3rd Floor, NIL Block, Malviya Nagar, New Delhi +919818446706 | singhprakash18@rediffmail.com Date of Birth: 14 April’ 84 KEY PROJECTS • Assistant to Mr Ravi Chaudhary, Art Director, R GRAPHICS, an advertising agency based in Delhi on a project on the effectiveness of Print Advertising campaigns on the minds of the customers • Report on National Economic Planning- a tale of sauntering elephant and hidden dragon • Study on the Trade Union practices, Training and Development practices in BHEL • Comparative Analysis on the Sales and Distribution of cola giants - Coca-Cola and Pepsi ACTIVITIES ♦ Second rank in French, Srinivash College of Hotel Management, Mangalore ♦ First position in GK quiz, Srinivash College of Hotel Management, Mangalore

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