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Local SEO Getting you on the radar

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In this edition, I am going to explain how small businesses can leverage their local strategy for Google local packs.

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Local SEO Getting you on the radar

  1. 1. In this Local SEO edition, getting you on radar, we are going to see how small businesses can leverage their local strategy for Google local packs.
  2. 2. Enterprise and large business shouted against Google that it’s attempting to spoil the organic space and hurt their traffic while it introduced it. Google has provided local businesses and professionals an equal opportunity to get found on Google local packs in this tough SEO climate. There are multiple Google products namely Google Maps, Google My Business, Google AdWords, YouTube Google+ that can help your local businesses grow better. Check out how it helps local businesses rank better for some small businesses in next slide.
  3. 3. In this mobile ERA, getting better click through rate from Google search results and local packs is highly critical due to fluctuations in results due to location of the searchers and device; extended ads space on search result pages, and recently introduced top ads on local packs like below
  4. 4. Come let’s see what local optimization expert Casey Meraz says about ranking on top of Google Local Packs before we dive into detail.
  5. 5. To get found on Google radar, it is important to stay updated with google local algorithm trends and be in connection with Local Search Forum. There are more guidelines recommended for local search by SEO experts. Out of that, I have listed some proven local SEO tactics that could give you good recognition on Google radar. I also listed some bad local SEO checklists that should be avoided from your plan.
  6. 6. To get found on Google radar, it is important to stay updated with google local algorithm trends and be in connection with Local Search Forum. There are more guidelines recommended for local search by SEO experts. Out of that, I have listed some proven local SEO tactics that could give you good recognition on Google radar. I also listed some bad local SEO checklists that should be avoided from your plan. First let’s see what proven tactics can help to devise your local SEO plan.
  7. 7. Proper Category Associations
  8. 8. Location Specific Phone Number Verification
  9. 9. Physical Address in the City Of Search
  10. 10. Consistency of Structured Citations
  11. 11. Quality/Authority of Structured Citations
  12. 12. HTML NAP Matching Place page MAP
  13. 13. Individually owner Verified Local Plus Pages
  14. 14. City State in places Landing Page Title
  15. 15. Proximity of Address to the Centroid
  16. 16. Age of the Owner Verified Account & Place Page
  17. 17. Hosting server location & IP
  18. 18. Google Plus posts shared with location tagging on Mobile Devices
  19. 19. Physical Address closest to Important/Popular places or main region
  20. 20. IP Address of Searcher
  21. 21. Device of Searcher
  22. 22. Click Through Rate of Searcher
  23. 23. Hope it makes sense now. These can help you to optimize your business for Google local packs and also win the heart of Google to rank your business on top of local packs. Where are you going? This will not work, If you are doing the below practices innocently. Google has more effective in identifying these techniques and could send you out of sight from your potential customers.
  24. 24. Listing detected at false business location
  25. 25. Keyword Stuffing in Business Location
  26. 26. Mismatch of Phone & Tracking Phone Numbers on local pages/place page
  27. 27. In-Correct Business Category
  28. 28. Presence of same business title/address with multiple local pages
  29. 29. Reports on violation on your places landing page
  30. 30. Presence of Malware on website
  31. 31. Absence of Crawl able NAP on website
  32. 32. Same Phone number match on multiple business name/place page
  33. 33. Presence of multiple categories in same input field
  34. 34. Placing your marker on wrong place
  35. 35. SSL records certification installation without proper physical address
  36. 36. WHOIS Address on your hosting records mismatching
  37. 37. This next one is the coolest features introduced by Google for mobile visitors, but not only for mobile. The reason behind this feature can help local business reach audience with slow internet connection. Guess what? Hope you all guessed it right. Accelerated Mobile Pages, Earlier Google used this strategy in Gmail for slow internet connections users. Gmail users can view basic html format while there is a slow internet speed.
  38. 38. It can be taken to your advantage in ranking on Google local packs. It is definitely not a proven signal to rank on Google local packs but it will help in your local SEO strategy.
  39. 39. In Google local, you can enable few opportunities that can help communicate with your clients easily. Google local pages offer instant messaging and call options in Google business profile. You can turn this on just by installing Google Allo app (for messaging), Hangouts (for call), Google Duo (For video calling in future) and verifying the phone number.
  40. 40. In Google recent Maps app, by turning on the camera, you can have 10 second video of your physical location/store and upload it instantly.
  41. 41. A SMART Review Strategy
  42. 42. A review strategy is more important. Google local store code is now available on your Google local plus pages. You can use your business registration number for your multiple branches while creating bulk listings.
  43. 43. Reviews with respect to every unique store code will be aggregated once it is published on the top authority directories including Facebook. The aggregated reviews & ratings will be shown on Google knowledge graph for your business.
  44. 44. So devising a clear and etiquette review strategy from customers that can help to increase online presence of your local store or business is more important.
  45. 45. Hope you all love the tips to devise a strategy to rank on Google local packs. If you have any question, feel free to contact me. Email: prakashrajasekaran@hotmail.com Other ways to connect: Twitter | Facebook

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