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What Keeps Them Up At Night?

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This year’s Pragmatic Marketing survey explored what types of problems product teams were facing around the globe.

Percentages are respondents who stated that they experienced these problems “always” or “frequently.”


See the complete 2014 Product Management and Marketing Survey here: pragmaticmarketing.com/survey

Published in: Marketing
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What Keeps Them Up At Night?

  1. 1. what keeps them up at night? See the complete 2014 Product Management and Marketing Survey here: pragmaticmarketing.com/survey This year’s Pragmatic Marketing survey explored what types of problems product teams were facing around the globe. Percentages are respondents who stated that they experienced these problems “always” or “frequently.” Have requests from salespeople to customize sales tools on an account-by-account basis 47% Salespeople consciously avoid selling certain products in the portfolio 24% Have product launches that do not meet the expectations of management 24% Must commit to adding features to a product in order to close a deal 27% Marketing team does not deliver an adequate supply of qualified leads 31% Delivered features aren’t being used by customers 28% Miss launch dates 35% Drop important features from each new release 29% 39% Have difficulty adding innovative features because customers demand support of old features Sales pipeline is below forecast 24% Share >

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