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report writing.pptx

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report writing.pptx

  1. 1. 19-1 Report Writing
  2. 2. 19-2 The Written Research Report
  3. 3. 19-3 Guidelines for Short Reports Tell reader why you are writing Remind reader of request Write in an expository style Write report and hold for review Attach detailed materials in appendix
  4. 4. 19-4 Components: Short Report Memo or Letter-Style Introduction ▪ Problem statement ▪ Research objectives ▪ Background Conclusions ▪ Summary and conclusions ▪ Recommendations
  5. 5. 19-5 Components: Short Report Technical ⚫ Prefatory Information (all) ⚫ Introduction (all, plus brief methodology and limitations) ⚫ Findings ⚫ Conclusions ⚫ Appendices
  6. 6. 19-6 The Long Research Report
  7. 7. 19-7 Report Modules Prefatory Information Introduction Methodology Findings Conclusions & Recommendations Appendices Bibliography
  8. 8. 19-8 Components of Long Report: Management Prefatory Information Introduction (brief methodology & limitations Findings Conclusions & Recommendations Appendices
  9. 9. 19-9 Components Long Report: Technical Prefatory Information Introduction Methodology (detailed) Findings Conclusions & Recommendations Appendices Bibliography
  10. 10. 19-10 Prewriting Concerns What is the report’s purpose? Who will read the report? What are the circumstances? How will the report be used?
  11. 11. 19-11 Considerations for Writing Readability Comprehensibilit y Tone
  12. 12. 19-12 Avoiding Overcrowded Text Use shorter paragraphs Indent or space parts of text Use headings Use bullets
  13. 13. 19-13 Appropriate Data Displays
  14. 14. 19-14 Text Presentation ⚫ Walmart regained its number-1 rank in the Forbes 500 due to its strong sales performance (11% increase; $351.1 billion). Although Walmart surpassed number-2-ranked Exxon Mobil in sales, Walmart’s profitability ($11.2 billion) was far below the oil giant ($39.5 billion). Some credit several challenging public relations problems with the lower-than-expected level. Number-6-ranked General Electric also outperformed Walmart in profits with $20.8 billion. GE’s robust sales growth (27.4%) is an indication that it will likely challenge both Walmart and ExxonMobil in the future.
  15. 15. 19-15 Alternative Text Presentation ⚫ Walmart slipped to No. 2 in the 2011 Fortune 500 after holding onto the top spot for two years in a row. The retail giant was forced to aggressively cut prices to reverse its declining same-store sales in the United States. ⚫ Walmart is the second largest business in the Fortune 500 with revenues up by 6 percent but profits down by 4.2 percent.
  16. 16. 19-16 Preparing & Delivering the Written Report
  17. 17. 19-17 Preparing & Delivering the Written Report Prefatory Information Introduction Methodology
  18. 18. 19-18 Preparing & Delivering the Written Report
  19. 19. 19-19 Preparing & Delivering the Written Report
  20. 20. 19-20 Preparing & Delivering the Written Report
  21. 21. 19-21 Thesis & Article Writing ⚫ Format of Thesis 1. Title page 2. Certificate 3. Acknowledgement 4. Table of contents 5. List of Tables 6. List of Figures 7. List of Abbreviations 8. Chapters - Introduction - Review of Literature - Research Methodology - Data Analysis - Summary & Conclusions 9. Bibliography 10. Appendix

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