case study on PARUL PRAKASHAN

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Group Name:- Sameer Ghelaut
Group Members: Ankita Patil
Sakshi Natani
Prachi Pawaiya
Vamsi Bodavula
Shanmukha Akinapelli
Srijan Sharma

2. Case Synopsis
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3. Time-Line
1979
MID
1981
20001984
-85
2005
2003
1988-
89
2002
TAUGHT
LIFE
SCIENCE
FIRST BOOK
PUBLISHED
LAUNCHED
BOOKS
CONSISTING
QUESTION
PAPERS
GAINED
GOOD
REPUTATION
PUBLISHED
70,000
BOOKS
STARTED
PUBLISHING
BOOKS FOR
6th-9th
LAUNCHED 50
CHILDEREN
BOOK
TOOK
RETIREMENT
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4. • 2005 why not give Sandesh a try
12- issues upendera Kishore Roy
choudhuri written in 1913
• Uddhriti Obhidhan –Quotation
Dictionary
• Text books – academic books
• Non-textbooks expect academic
books
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Case Synopsis

5. • 30 years they got profits and huge no of
readers.
• They went to all book fairs in Bengal.
• 50 representatives in and around West
Bengal.
• 15 representatives in Tripura.
• Bringing new books to market and reprinting
old books through out year100 new titles in
non text books.
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6. • Two outlets one in Kolkata and one in Tripura
• Books to Bangladesh
• Book stores like Oxford and cross word online
stores
• 7 to 8 tele callers around 10 am to 6 pm
• Saptahik Baratama weekly magazine in
Bengal
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7. Problems and Challenges
• Improvement in lifestyle – TV, Internet,
Gift
• Vision of the company
• Pricing issue- Non text book issue
Discount and margin issue
Informative books for
children
• Website , Facebook page need
improvement.
• They did not utilized slogans or logo for
marketing.
• Unexpected hurdles created by
competitors.
• Company outsourced only printing and
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8. Solutions
Advertising
Better use of
Logo &
slogan
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9. Divert Retailing
to E-commerce
websites
Pricing
Strategy
Out sourcing the
work
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10. Exhibits
• Sales dropped in the year 2009-10 by 8%
• It then immediately increased by 123%
• Proper segregation of the Text- books and Non
Text-Book segments.
• Strong Distribution channels in West Bengal
and Tripura.
• Digital presence through: Amazon, Flipkart,
Bio Mela etc.
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11. Inferences
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• To make impact on the society with his
amazing collection.
• He mainly focused on quality of book’s
content rather on its sales.
• Focused on the books virtual presence.
• Focused on publishing new books with
new title.
• Non - text books were their prime focus
at all places.

12. Thank You
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