eBay growth strategy, empowerment & encouragement part1of6

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eBay growth strategy, empowerment & encouragement part1of6. This is strategic overview of my recommendations, in subsequent ppt presentations, I will be explaining operational aspects (perhaps micro aspects) of strategy implementation via L&D interventions.... thanks keep on watching www.prabhjotsood.co.in

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eBay growth strategy, empowerment & encouragement part1of6

  1. 1. •Empower customer interface team members•Empower & encourage sellers•Empower & encourage buyers•Encourage apps developers•Encourage trading assistants & consultants•Create movement: eBay is a part of everyday lifeeBay GrowthStrategy, Empowerment &Encouragementwww.prabhjotsood.co.in, Learning Strategy ll Experientiallearning activity facilitator ll eCommerce entrepreneurmentor ll eBay™ evangelist ll Author from India
  2. 2. Induction program to enhance knowledge of:•eBay, basics of eCommerce & what is eBay ?•eBay community values; how we partner & co-growth?•Why eBay is the trusted, safest & best place to buy?•Why eBay is the finest place, reach international buyers?•How eBay can partner you in growth?•Robust processes in all aspects of eBay & why they exist?Empower customerinterface team memberswww.prabhjotsood.co.in, Learning Strategy ll Experientiallearning activity facilitator ll eCommerce entrepreneurmentor ll eBay™ evangelist ll Author from India
  3. 3. Basic & advanced seller training program :•Why eCommerce & eBay growth trends•Robustness of eBay model, ease of listing, power-ship•Technical platform, global reach & brand building•Seller tools, Turbo Lister & SM PRO bulk file upload•Shop automation, editing, backend configuration, FAQ•Advanced /customized shop set up look & feel•Encourage using third party apps/seller tools, free & paidEmpower & EncourageSellerswww.prabhjotsood.co.in, Learning Strategy ll Experientiallearning activity facilitator ll eCommerce entrepreneurmentor ll eBay™ evangelist ll Author from India
  4. 4. Information to Buyers :•What is eBay guarantee, trust & Safety?•Simplified understanding of feedback & DSR•Ease of buying & paying for India & Internationalorders•Ease of communication with seller & complaintresolutionEmpower & EncourageBuyerswww.prabhjotsood.co.in, Learning Strategy ll Experientiallearning activity facilitator ll eCommerce entrepreneurmentor ll eBay™ evangelist ll Author from India
  5. 5. http://applications.ebay.com/•Encourage apps developer to develop countryspecific/centric applications•Encourage HTML coders to design store front &shop for country specific sellers•Develop & strengthen eco-system of eBaycoders, developers, content writersEncourage ApplicationDeveloperswww.prabhjotsood.co.in, Learning Strategy ll Experientiallearning activity facilitator ll eCommerce entrepreneurmentor ll eBay™ evangelist ll Author from India
  6. 6. •Encourage existing eBay sellers to be tradingassistant & consultant to help others grow•Recognize & Incentivize sellers who help others•Publish success stories of eBay entrepreneurs•Develop concept of eBay university, eBay radio& eBay evangelistEncourage Trading Assistants& Consultantswww.prabhjotsood.co.in, Learning Strategy ll Experientiallearning activity facilitator ll eCommerce entrepreneurmentor ll eBay™ evangelist ll Author from India
  7. 7. •Digital brand building initiatives about eBay•Viral videos & posts about eBay•Create & build stories, how eBay emotionallyconnect people & spread happiness•Have regular seller meet & online collaboration•Promote “drop-ship” for sellers with constraintseBay is part of everyday lifewww.prabhjotsood.co.in, Learning Strategy ll Experientiallearning activity facilitator ll eCommerce entrepreneurmentor ll eBay™ evangelist ll Author from India
  8. 8. •Prabhjot along-with Simardeep started on eBay as a book seller“Learning Ratnas”. We were largest shop for 2 years•We wanted eBay to be leader & better than Amazon, Flipkart ,Infibeamin books category by back end collaboration with competitors as well•As a part of eBay, we had first mover advantage , in terms of•Association with 95% publishers, importers & distributors at Daryaganj•Customized & rare book search•Special 4 layer packaging, reflecting our passion, love & joy for books•91% order fulfillment v/s 86-88% by Flipkart & Infibeam•100% positive feedbackAbout the AuthorCurrently, we are eBay seller mentorwww.prabhjotsood.co.in ; in.linkedin.com/in/prabhjotsinghsood/www.prabhjotsood.co.in, Learning Strategy ll Experientiallearning activity facilitator ll eCommerce entrepreneurmentor ll eBay™ evangelist ll Author from India
  9. 9. Thanks !!www.prabhjotsood.co.in, Learning Strategy ll Experientiallearning activity facilitator ll eCommerce entrepreneurmentor ll eBay™ evangelist ll Author from India

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