1. People who are crazy enough to
think they can change the world,
are the ones who do.

2. People who are crazy enough to
think they can change the world,
are the ones who do.
Apple commercial 1997

3. Randy Pausch
"Last Lecture"

4. Discount Business
• Coupons
• Buy 1 get 1
• % discounts
• Buy product A get product B free

5. Indian Market

6. What is wrong with coupons

7. There is a recurring
COST

8. Focus mostly on
CITIES

9. Not tailored for
Impulsive Buyers

10. Valid for
Limited period

11. Loyalty Cards

12. Every shop has a card…

14. How many
cards will you
carry ?

15. How many of those
cards will you use
regularly ?

16. Have cards made
you loyal to the
brand?

17. Is Loyalty worth?

18. Discount Card

19. What is wrong with Cards

20. Very Very limited
Coverage

21. No pan India
Operator

22. WE
High
Geographic Coverage
Coupons
Low
Cards
Low High
Business Coverage

24. When will customer feel
WOW ‘d

27. What does the card do

28. Instant Discounts

31. Cash or other forms..

32. HOW does this work ?

33. Benefits for Business

34. Zero Cost

35. Market Awareness

36. Flexible

37. Visibility

38. Loyal customer base

39. New customer acquisition

40. Increased Frequency

41. Increased Volumes

42. More Revenue

43. Feedback from Global
Customers

44. Benefits
Zero investment
Increased Market Awareness
Increased Foot Falls
Improved Visibility
Loyal customer base
New customer acquisition
Increased volumes & Revenue
Better Image
More incentives for sales people
Global Customer base

45. Target Business

46. Hotel / Resort /
Apparel Computer / HW n SW
Apartment
Restaurant / Fast Food Spa / Saloon Furniture
Rent A Car Travel n Tourism Kids / Gifts /Toys
Hypermarket /
Gold Jeweler Real Estate
Supermarket
Hospital / Clinic /
Education / Training Home Appliance
Dental
Construction /
Fitness / gym / Massage Bank / Exchange
Building material
Electronics Service Centers Mobile / Tablets
Entertainment / Events Printing Pharmacy

47. Coverage Plans by
November END

50. End of 2012
India UAE Oman
Saudi
Qatar Kuwait
Arabia
Bahrain Philippines Thailand

51. Worlds Global Privilege Card

52. Where can we work in Tandem

53. Market Study

54. Awareness and Acceptability

55. Questionnaire Development

56. Retail Signups

57. Incentives

58. Best Team

59. One more thing…..

60. jacobvarghese.jj@gmail.com