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Hot Dogs for Homeless 2016

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Wienerschnitzel’s Hot Dogs for Homeless Tour: The second annual month-long philanthropic adventure to help those in need.

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Hot Dogs for Homeless 2016

  1. 1. WIENERSCHNITZEL’S 2nd ANNUAL HOT DOGS FOR HOMELESS TOUR March - April 2016
  2. 2. J.R. Galardi, of Wienerschnitzel, and Mike Smith, Founder of Skate For Change, have teamed up for the second annual month-long philanthropic adventure to help those in need.
  3. 3. The Mission While traveling the country in a Wienerschnitzel-wrapped RV, the tour will hit 13 U.S. cities throughout March and April 2016, visiting shelters and communities with heavy homeless populations. The crew will serve Wienerschnitzel hot dogs and provide socks, hats, warm clothes, hygiene kits, and other necessities to those who need it most. Last year’s tour raised over $200k and they plan to exceed that this year!
  4. 4. The Crew J.R. Galardi & Videographer, Photographer, Celebrity cameos Mike Smith Josh Schmitz The Delicious One aka “TDO”
  5. 5. The Ride The “Wienerbago” Note: The entire tour will be documented by a professional videographer and photographer, detailing the month-long journey and the many lives touched along the way.
  6. 6. Hot Dogs for Homeless Tour 2015 • The HD4H crew traveled over 8,000 miles across 21 cities in 5 states • Mike Smith spoke to over 50,000 students at 20 high schools along the way • More than 50,000 hot dogs were handed out to people in need • Over $200,000 was donated to Skate for Change ($100k of which was matched by Wienerschnitzel) • The entire crew, including pro skateboarder Ryan Sheckler, got hot dog tattoos to celebrate the success of the first annual Hot Dogs for Homeless tour
  7. 7. Wienerschnitzel The World’s Largest Hot Dog Chain When our fans are craving a Chili Dog, they think Wienerschnitzel! Founded in 1961 by John Galardi with a single location in Southern California, Wienerschnitzel has grown to be the world’s largest hot dog chain serving more than 120 million hot dogs a year; and we’re über famous for our delicious secret-recipe chili that we like to smother on fries, hot dogs and burgers. Plus, you can’t forget about our Tastee Freez soft serve treats to round out an epic meal. Nobody should have to live without Wienerschnitzel, so you’re going to be seeing a lot more of us popping up all over the country. But, we’re more than the best chili dogs and corn dogs in the world. We have a responsibility to the people and the communities who have supported us for the past 50+ years, and we’re passionate about sharing our successes to help make a difference in the world. Wienerschnitzel is a family-owned company and we’re going to keep it that way. We know that Wienerschnitzel holds a special place in the hearts of our fans, many who’ve grown up with us, and we’re committed to serving up craveable food at a great value for many generations to come.
  8. 8. About J.R. Galardi J.R. Galardi’s involvement with Wienerschnitzel began on the day he was born. As the son of company founder, John Galardi, J.R. is dedicated to continuing the family legacy and expanding the fan base to younger generations. Proud to follow in his father’s footsteps and build upon the solid foundation established over the past five decades, J.R. developed the Visionary Department, a forward-looking marketing division dedicated to capturing tomorrow’s consumer. With a heavy emphasis on corporate responsibility, the division will tap into current trends, interests and lifestyles, including everything from sports, film, technology, music and fashion. Passionate about sharing company successes to help make a difference in the world, J.R. is committed to making charitable giving a priority. Under his direction, Wienerschnitzel is activating new partnerships and interactive for-cause events across the country.
  9. 9. About Mike Smith Most professional speakers talk about what they’ve done or what they’ve been through - Mike Smith talks about what he’s doing NOW. Mike Smith is a motivational speaker and action sports personality who has worked with youth for more than a decade. In the last three years alone, Mike has spoken at over 400 schools, state conferences, and universities, reaching an estimated 1,000,000 students across North America and Canada. Through his speaking, Mike has made it his mission to inspire young people to create positive change both in and outside of their schools by encouraging them to be mindful of the legacy they can leave behind. Mike also serves as the Founder of globally recognized non-profit Skate For Change (SFC), an organization that empowers young skateboarders to help the homeless in their communities. SFC chapters have now spread to major cities across the U.S. and countries worldwide. Whether it’s motivating students to pursue greatness; teaching them how to start and maintain charitable organizations; or giving back to the less fortunate; Mike is committed to inspiring others to be extraordinary.
  10. 10. In addition to providing much-needed support to the homeless, the tour will stop at high schools along the way to assist with Mike Smith’s motivational speaking engagements. The Hot Dogs for the Homeless crew will participate on panels to communicate the importance of higher education as well as supporting worthy causes and making a difference in their own communities. Never Too Cool for School
  11. 11. Fundraising and Awareness While on campus, Wienerschnitzel will grill hot dogs and give away merchandise, encouraging students to make a donation to Skate For Change. All proceeds raised during the tour, along with a matching contribution from Wienerschnitzel, will support the organization’s global expansion.
  12. 12. • Los Angeles, CA – 3/25-3/29 • Sacramento/ Bay Area, CA – 3/30-4/3 • Reno, NV – 4/4 • Las Vegas, NV – 4/6-4/9 • Albuquerque, NM – 4/11-4/12 • Lubbock, TX – 4/13 • Dallas, TX – 4/14-4/17 • El Paso, TX – 4/19 • Tucson, AZ – 4/20 • San Diego, CA – 4/21-4/23 Hot Dogs For Homeless Tour Schedule
  13. 13. Contacts and Resources Media Contact: Samantha Tyson/ samantha@powrhousepr.com / (949-261-2216) On-the-Road Contacts: Drew Newlin (primary) / drew@mikesmithlive.com / (402-219-1485) Josh Schmitz (secondary) / josh@skateforchange.org / (303-550-1335) School Bookings Contact Chris Fisher / chris@tfaspeakers.com / (800-541-4660) Informational Resources 2015 Recap Video: https://www.youtube.com/watch?v=34CS5eHJszE Wienerschnitzel: wienerschnitzel.com Skate for Change: skateforchange.org Mike Smith Live: mikesmithlive.com Wienerschnitzel Facebook: facebook.com/wienerschnitzel Wienerschnitzel Instagram: Instagram.com/wienerschnitzel Contacts can provide: Photography, B-roll, Interviews (email/phone), onsite media coordination, real-time tour updates

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