Online Marketing for Realtors

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Marketing your realty service is not what is used to be but today's tactics can mean more income if used right.

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Online Marketing for Realtors

  1. 1. Intelligent Online Marketing Local Digital Advertising for Realty Agents Presented by: www.TerryPower.com
  2. 2. <ul><li>Realtors hurt their pipeline by not using online marketing effectively </li></ul><ul><ul><li>User Interaction is Low </li></ul></ul><ul><ul><li>Poor Local Search Visibility </li></ul></ul><ul><ul><li>Sporadic Lead Generation </li></ul></ul><ul><ul><li>Expensive Cadillac Marketing Programs </li></ul></ul><ul><ul><li>Old Methods Lost in the Noise </li></ul></ul><ul><ul><li>The root cause for these problems rests with the tools chosen for the task at hand. </li></ul></ul>
  3. 3. <ul><li>Use online effectively: </li></ul><ul><ul><li>Build a Local Following Online </li></ul></ul><ul><ul><li>Create “Pre-Tx Digital Personal Relationships” </li></ul></ul><ul><ul><li>Be Found in Local Search </li></ul></ul><ul><ul><ul><li>Before the need </li></ul></ul></ul><ul><ul><ul><li>During the need </li></ul></ul></ul><ul><ul><li>Leverage Positive Reviews </li></ul></ul><ul><ul><li>Unify the Marketing Message Across Platforms </li></ul></ul><ul><ul><li>Steer Campaigns “By the Numbers” </li></ul></ul><ul><ul><li>Deploy Results-Only Strategy </li></ul></ul>
  4. 4. <ul><li>The Right Message for the Right Client </li></ul><ul><ul><li>Unique to Business Model </li></ul></ul><ul><ul><ul><li>Use client history & roster as a profiling tool </li></ul></ul></ul><ul><ul><ul><ul><li>Age / Occupation / Interests </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Record Key Indicators </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Cater to Similar Audiences Online </li></ul></ul></ul></ul><ul><ul><li>Triggers </li></ul></ul><ul><ul><ul><li>Buying </li></ul></ul></ul><ul><ul><ul><li>Selling </li></ul></ul></ul><ul><ul><ul><li>Moving </li></ul></ul></ul><ul><ul><ul><li>Family </li></ul></ul></ul>
  5. 5. <ul><li>Every Realtor should have a useful site </li></ul><ul><ul><li>About & Philosophy </li></ul></ul><ul><ul><li>Services / Specialty </li></ul></ul><ul><ul><li>Map & Directions </li></ul></ul><ul><ul><li>Contact Form </li></ul></ul><ul><ul><ul><li>No Cost Consultation Request Form </li></ul></ul></ul><ul><ul><li>Client Testimonials (Text & Video) </li></ul></ul><ul><ul><li>Mobile Version </li></ul></ul><ul><ul><li>Blog and Original Articles </li></ul></ul>
  6. 6. <ul><li>Segments to Target Online </li></ul><ul><ul><li>Buyers </li></ul></ul><ul><ul><ul><li>Be unique, and active in discussions; </li></ul></ul></ul><ul><ul><ul><li>Compete through local trigger keywords </li></ul></ul></ul><ul><ul><li>Listing </li></ul></ul><ul><ul><ul><li>Stay top of mind </li></ul></ul></ul><ul><ul><ul><li>Have presence in related markets </li></ul></ul></ul><ul><ul><ul><li>Compete for trigger keywords </li></ul></ul></ul><ul><ul><li>Referrals </li></ul></ul><ul><ul><ul><li>Enable easy referrals and testimony review </li></ul></ul></ul>
  7. 7. <ul><li>Social Media </li></ul><ul><ul><li>Facebook Offers the Relationship Opportunity </li></ul></ul><ul><ul><ul><li>Near Real Time Interaction </li></ul></ul></ul><ul><ul><ul><li>Significant Local Reach Ability </li></ul></ul></ul><ul><ul><li>Requires the Most Attention </li></ul></ul><ul><ul><ul><li>Weekly / Daily Updates </li></ul></ul></ul><ul><ul><ul><li>Relatable and Meaningful Offers </li></ul></ul></ul><ul><ul><ul><li>Some questions require expert advice </li></ul></ul></ul><ul><ul><ul><li>Promotional Support </li></ul></ul></ul><ul><ul><li>Content Suggestions </li></ul></ul><ul><ul><ul><li>Listing Groups </li></ul></ul></ul><ul><ul><ul><li>Best Practices </li></ul></ul></ul><ul><ul><ul><li>Featured Staff </li></ul></ul></ul>
  8. 8. <ul><li>Google Places </li></ul><ul><ul><li>Offers the Greatest Local Search Opportunity </li></ul></ul><ul><ul><ul><li>Site visitors locate your business profile, which is matched based on their search text and location </li></ul></ul></ul><ul><ul><ul><li>Significant for Local Reach </li></ul></ul></ul><ul><ul><ul><ul><li>Local buyers actively seeking services </li></ul></ul></ul></ul><ul><ul><li>Requires </li></ul></ul><ul><ul><ul><li>Write Up & Base Content </li></ul></ul></ul><ul><ul><ul><li>Three Video Testimonials </li></ul></ul></ul><ul><ul><ul><li>Feedback from Clients </li></ul></ul></ul>
  9. 9. <ul><li>Paid Search Engine Optimization </li></ul><ul><ul><li>Target the keywords used by local consumers; </li></ul></ul><ul><ul><ul><li>Searching for a new local home </li></ul></ul></ul><ul><ul><ul><li>Looking to list a local home </li></ul></ul></ul><ul><ul><li>Campaign Goals </li></ul></ul><ul><ul><ul><li>Run for one to three months+ </li></ul></ul></ul><ul><ul><ul><li>Local position page 1, upper page placement </li></ul></ul></ul><ul><ul><ul><li>Support Facebook and agent website </li></ul></ul></ul><ul><ul><ul><li>Place visitors into funnel to receive consultation or related info/products. </li></ul></ul></ul>
  10. 10. <ul><li>Strategy Summary </li></ul><ul><ul><li>Personal Branding & Relationships </li></ul></ul><ul><ul><li>LCE Marketing Vehicles & Requirements </li></ul></ul><ul><ul><li>Factors for Differentiating Your Business </li></ul></ul><ul><ul><li>You can personally deploy this strategy </li></ul></ul><ul><ul><li>in less than 4 weeks… however ; </li></ul></ul>TerryPower.com Terry Power
  11. 11. Turn Key Solutions TerryPower.com will deploy and steward your marketing campaign with tangible results as the primary goal. Our competitive rates are sure to please the bottom line. Base hourly rate is $125 per hour <ul><li>CORE PRODUCTS </li></ul><ul><li>Facebook Fan Page $299 </li></ul><ul><ul><li>Page Setup </li></ul></ul><ul><ul><li>6 Week Content Guide </li></ul></ul><ul><li>Google Places $249 </li></ul><ul><ul><li>Account Setup </li></ul></ul><ul><ul><li>Profile Optimization </li></ul></ul><ul><li>Search Engine Optimization (3 Keywords) $550 </li></ul><ul><ul><li>Priced per Keyword per Month </li></ul></ul><ul><ul><li>Page One Position for multi-weeks </li></ul></ul><ul><li>Triple Play Bundle $997 </li></ul><ul><ul><li>Receive all three core products </li></ul></ul><ul><li>Monthly Management (Optional) </li></ul><ul><ul><li>Paid Advertisement Management 20% Ad Budget </li></ul></ul><ul><ul><li>Website Support $147 </li></ul></ul><ul><ul><li>Phone/Email Tech Support $249 </li></ul></ul><ul><ul><li>Copywriting $Project </li></ul></ul><ul><ul><li>Review Stewardship $197 </li></ul></ul>
  12. 12. <ul><li>A Premier Marketing Partner </li></ul><ul><ul><li>Terry Power </li></ul></ul><ul><ul><li>TerryPower.com </li></ul></ul><ul><ul><li>Greensboro, NC </li></ul></ul><ul><ul><li>(336) 310-9322 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>www.TerryPower.com </li></ul></ul>

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