1. Current Trends in Food Packaging Industry
Over the years food packaging industry has undergone tremendous change and with the
technological advancements, the process continues. To remain in the main line, it is
important for the organisations to come up with latest machines that not only simplify current
operations but also help in reducing cost and effort. In broader sense, organisations must have
packaging machines that lessen the trouble of weighing, filling and sealing. Automatic and
high-speed machines have an edge over traditional food packaging machines due to obvious
reasons and a smart marketer has to evolve and adapt to the changes quickly.
Owing to the demands of the customers and retailers, organisations across different sectors
are focusing towards environmental friendly food packaging techniques for different types
of food products. Usage of recyclable material is high in demand and industries are driving
their efforts in developing this technique. Marketers believe that slowly conventional way of
packaging food items such as tea, coffee, milk powder, spices, herb powders and more would
be totally outstripped by those practising environmental friendly methods. This practice has
multiple benefits that includes conservation of natural resources and reduction of waste that
ultimately leads to cost saving. However, the prime focus of the manufacturers remains
aseptic food packaging that retains the nutrition, freshness, aroma and texture of the food
item. People have become much health-conscious and aware of the favourable practices
being followed all over the world; therefore, organisations must know that those evolving
with the needs of the customers will only survive.
Manufactures and marketers must note that modern customer is educated and aware of the
things; he reads labels, makes notes and compares the products with those of others on the
basis of what’s printed on the packet. Customers are now making wise shopping decisions
and thus key players of the industry must develop their food packaging style accordingly.
Packaging needs to be interactive that would help the customer to make a right decision. An
intelligent marketer should now focus on various customer touch points, creating a package
that gives sufficient information about the product inside and is not loaded with excessive
data. To allure a smart and intelligent customer, it should be ensured that product packaging
delivers the correct message without the inclusion of meaningless slogans, icons and
symbols. These food packaging trends are growing fast in the FMCG sector and in order to
sustain, marketers and manufactures must adapt and implement the right techniques
immediately.
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