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At the 2013 AMSRS conference in Sydney, Potentiate recently conducted a very short survey with attendees. A total of 31 surveys were collected, including 19 Research providers, 10 Research buyers and 2 respondents that classified themselves as ‘others’ (data analyst, field provider). More than half of the respondents (n=17) have been in the industry for over 10 years.
While the sample is by no means representative of the Market Research industry, many of the often contrasting results are in-line with other industry publications such as the GreenBook Research Industry Trends Report.
Link to article: http://www.potentiateglobal.com/test/staging/html/news-article-new-technologiees-mr.php