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21/05/2015
The Real World
May update 2015
We are
Posters
Laptops
Tablets
Duty Free /
Retail Media &
Assets
Owned OOH
(e.g. buildings
or jet bridges)
Networked
Video...
Understanding The
Connected Consumer
OCS
Constantly
consumer-
centric
Constantly
consumer-
centric
OCS in Numbers
6,765
Total sample in UK
7th
Version
Release Date Feb 2015
100,000+
Global respondents
30
Countries OCS is ...
Did you know…
OCS
According to the new
OCS data 64% of all
London adults think
shopping centres are a
good location for a
...
TouchPoints
Did you know…
TouchPoints
Almost 40%
of adults agree
that advertising
gives them
something to
look at whilst
travelling.
S...
JCDecaux
Connected
Clear Channel
Ngen
Exterion Media
work.shop.play
Latest summary of OOH Insight & Trends
Posterscope Media Digest
Data Driven Targeting
A pioneering new travel survey
Measuring audiences whilst OOH
Revolutionising the way we plan
OOH
We Live in a Convergent
World
Driven by technology…
1.1bn
Connected Things will be
used by smart cities in 2015
95%
Have researched a product
or service...
And consumer expectation
4.9b
Connected "Things" Will
Be in Use in 2015
30%
Of transactions in London
were contactless
The...
Gateway to Mobile Content: NFC
Networked OOH: Real-Time
Owned OOH
Experiential
Influencing Digital Behaviour:
Driving Search
Social Media
Influencing Digital Behaviour: Driving
Search
Mentions of "gocompare" OR "gocompare.com" OR "go compare" AND ...
Online Controlling The Physical World
Live Video
Engaging Interfaces
Index of tweets vs. the
norm in proximity to
posters in Nottingham
New Planning Data
New Planning Data
270yd
New Planning Data
The Out-of-Home
Marketplace
1999-2014 Media Revenue
Media Revenue Growth
Source: Aegis Media & WARC
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,...
£0.0
£50.0
£100.0
£150.0
£200.0
£250.0
£300.0
£350.0
Q1 Q2 Q3 Q4
2012
2013
2014
Media Revenue 2014
Source: OMC
Total 2014 ...
UK Digital OOH Revenue
0
50
100
150
200
250
300
350
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 ...
0
10
20
30
40
50
60
70
80
90
2011 2012 2013 2014
Q1
Q2
Q3
Q4
UK Digital Outdoor Revenue by Quarter
Source: OMC
Total 2014 ...
The top OOH spending categories: January-April 2015
Top 10 Categories
Entertainment
and leisure
Food
Telecoms
Motors
Finan...
The top OOH spending advertisers: January-April 2015
Who’s Spending?
£9.2m
10.4%
£5.3m
32.6%
£4.8m
0%
£4.4m
73.1%
£4.3m
60...
Spend by OOH format: January –April 2015
Spend Trends- Roadside
£34.1m
139.6%
Large Digital6s
£75.6m
-6.7%
48s
£31.1m
6.0%...
Spend by OOH format: January –April 2015
Spend Trends- Transport
£29.3m
2.2 %
£14.4m
0.7%
£13.3m
-0.5%
£15.3m
-26.4%
31%
23%
21%
8%
17%
Consolidated Market Place
Others Est. Market share based on revenue
Roadside, rail, malls, supermarkets, airports and
experiential
Nationwide across environments in all the key cities
across...
Roadside, supermarkets, shopping malls, digital portfolio,
Pinnacle
Nationwide
Special builds, digital and interactivity:
...
Underground, bus, retail (Westfield Stratford, Westfield
London and One New Change), National Rail
National with a dominan...
Roadside, cinema, Glasgow subway
National coverage with sites in all major cities across
the UK and Glasgow Underground
HD...
Large-format digital, iconic landmark and super-premium
banner locations
Ocean has a regional footprint that spans the fol...
Posterscope
news, views, events
and campaigns
www.pioneeringooh.com
5/21/2015
Richard Reed at ‘The Pioneers’ event
Posterscope awarded CPD Platinum for the
second consecutive year
What OOH can take from Mobile World
Congress.
Michael Brown, MD psLIVE comments on
Experiential architecture
5/21/2015
Bug-sized Billboards Appearing in Public Places
for Ant-Man Promotion
5/21/2015
Pose with your favourite LEGO Marvel character
5/21/2015
Download the app to open a range of experiences
5/21/2015
Which colour will get your vote?
5/21/2015
Sample a delicious cooked breakfast the Mexican
way
5/21/2015
Emirates targets Heathrow Airport passengers
with spectacular OOH site
5/21/2015
BMW use special lighting effects across the UK
5/21/2015
Microsoft promote new Premier PC in a
spectacular fashion
5/21/2015
Adidas launches Supercolor with Hackney light
show
5/21/2015
Campo Viejo creates real-time outdoor campaign
for Streets of Spain festival
OOH Industry News
TfL kicks off OOH pitch for London Underground
5/21/2015
Exterion Media DX3 to replace XTP by Q3 2015
5/21/2015
Primesight promotes Chris Forrester to MD
TFL launches tender for ‘London Landscape’
digital roadside advertising
5/21/2015
Crossrail fast-tracks evolution of OOH advertising
5/21/2015
MFG, extends screen agreement with Amscreen
Group
5/21/2015
MFG, extends screen agreement with Amscreen
Group
5/21/2015
Neuroscience delivers further insight into the role
of DOOH
5/21/2015
Ocean Group acquires MediaCo Outdoor
Primesight launches real-time reporting platform,
Primemobile Live
5/21/2015
Signature Outdoor launches digital out of home in
Birmingham’s financial district
5/21/2015
The Outdoor Media centre Collaborates with the
IPA to launch OOH forums
5/21/2015
blowUP media to launch a digital screen that can
be placed on temporary building wraps.
5/21/2015
JCDecaux reveals new 6-sheets in Hammersmith
.
5/21/2015
Ocean Group signs first landmark deal with
Network Rail
5/21/2015
Outdoor Media Centre has welcomed Ocean
Outdoor and Outdoor Plus to its members’ council
Stuff we like
Airbnb floats house and garden down the Thames
Driving school teaches drivers who park by a
disabled ramp a lesson
ooVooTique lets extroverts exchange friends for
products
Take A Pic = Give Shoes
GPS-bottles lead the curious to the Heineken
promised land
Ice Statues that leave behind organs encourage
us to donate
Ikea serves breakfast in bed (in trendy Shoreditch)
Pop-up vending machines shows real cost of
cheap clothing
Melt away seriousness with an office ice cream
van
5/21/2015
Battersea Dogs & Cats Home #LookingForYou
Novices Wanted for Last World First Arctic
Expedition
Commuters challenged to subway fitness battle
These billboards give you a good workout…
O&M Hong Kong puts a face to litter louts.
Cool ice cold pizzeria campaign #freshnessfrozen
ANTA’s Instagram-powered photo booth captures
iconic orange taste
Billboard Made Of Clothes Pops Up In Sydney
Coke brings some cool summer colour to Oz
Mexico Tourism Board made billboards out of
snow in Chicago
Coke Zero Unveils a Drinkable Billboard
Carlsberg unveils free beer billboard
Roadside billboard in Peru doubles as thriving
lettuce farm
Birds Eye freezes real cash in giant ice billboard
stunt
A Two-Sided Word Puzzle on London Streets
Takes on Homeless Stereotypes
Find Out More
Get in touch with us...
Hyperspace
portfolio
The Real World May 2015
The Real World May 2015
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The Real World May 2015

The Real World is Posterscope's montly market update, containing latest industry news, key facts and figures and cool out-of-home campaigns

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The Real World May 2015

  1. 1. 21/05/2015 The Real World May update 2015
  2. 2. We are Posters Laptops Tablets Duty Free / Retail Media & Assets Owned OOH (e.g. buildings or jet bridges) Networked Video ScreensContent Physical Experiences (sampling) Experiential Stands / Zones Platforms Apps & Games Commerce & Coupons Mobile etc Data Technology Ads People & Places Services / Utilities (e.g. wifi) re-defining Out-of-Home as an ecosystem
  3. 3. Understanding The Connected Consumer
  4. 4. OCS Constantly consumer- centric Constantly consumer- centric
  5. 5. OCS in Numbers 6,765 Total sample in UK 7th Version Release Date Feb 2015 100,000+ Global respondents 30 Countries OCS is run in 250 Brands now included on the survey 41 Number of OOH formats analysed within OCS %
  6. 6. Did you know… OCS According to the new OCS data 64% of all London adults think shopping centres are a good location for a promotional event.
  7. 7. TouchPoints
  8. 8. Did you know… TouchPoints Almost 40% of adults agree that advertising gives them something to look at whilst travelling. Source: Touchpoints 2014
  9. 9. JCDecaux Connected
  10. 10. Clear Channel Ngen
  11. 11. Exterion Media work.shop.play
  12. 12. Latest summary of OOH Insight & Trends Posterscope Media Digest
  13. 13. Data Driven Targeting
  14. 14. A pioneering new travel survey
  15. 15. Measuring audiences whilst OOH
  16. 16. Revolutionising the way we plan OOH
  17. 17. We Live in a Convergent World
  18. 18. Driven by technology… 1.1bn Connected Things will be used by smart cities in 2015 95% Have researched a product or service on their device before/during shopping >1bn Smartphone unit sales in 2014 370 contactless transactions are made every minute in the UK +8% Q1 2015 global smartphone value versus previous period
  19. 19. And consumer expectation 4.9b Connected "Things" Will Be in Use in 2015 30% Of transactions in London were contactless The percentage of UK smartphone penetration in 2014 68%40% Of social media users share a purchase on social media
  20. 20. Gateway to Mobile Content: NFC
  21. 21. Networked OOH: Real-Time
  22. 22. Owned OOH
  23. 23. Experiential
  24. 24. Influencing Digital Behaviour: Driving Search
  25. 25. Social Media Influencing Digital Behaviour: Driving Search Mentions of "gocompare" OR "gocompare.com" OR "go compare" AND "graffiti" OR "poster" OR "billboard" OR "OOH" OR "outdoor" 0 50 100 150 200 250 300 350 400 Chart TitleOOH Popularity – Total Mentions on Twitter – 3,069 over period Influencing Digital Behaviour: Driving Search: Social Media Mentions Date
  26. 26. Online Controlling The Physical World
  27. 27. Live Video
  28. 28. Engaging Interfaces
  29. 29. Index of tweets vs. the norm in proximity to posters in Nottingham New Planning Data
  30. 30. New Planning Data
  31. 31. 270yd New Planning Data
  32. 32. The Out-of-Home Marketplace
  33. 33. 1999-2014 Media Revenue Media Revenue Growth Source: Aegis Media & WARC 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Internet Outdoor Cinema Radio TV Magazines Newspapers Media Year Annualtotalmediaspendin£m
  34. 34. £0.0 £50.0 £100.0 £150.0 £200.0 £250.0 £300.0 £350.0 Q1 Q2 Q3 Q4 2012 2013 2014 Media Revenue 2014 Source: OMC Total 2014 - £1,019m (3.0% YOY) -2.2% 6.4% 0.6% 6.1%£m
  35. 35. UK Digital OOH Revenue 0 50 100 150 200 250 300 350 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: OMC/Posterscope estimates 3.8% of OOH spend 27% of OOH spend Forecast
  36. 36. 0 10 20 30 40 50 60 70 80 90 2011 2012 2013 2014 Q1 Q2 Q3 Q4 UK Digital Outdoor Revenue by Quarter Source: OMC Total 2014 - £271.2m (27% YOY) £m
  37. 37. The top OOH spending categories: January-April 2015 Top 10 Categories Entertainment and leisure Food Telecoms Motors Finance Travel & Transport Drink ComputersGovt, social, political £46.8m 11.1% £26.2m 4.6% £22.4m 23.4% £19.3m -4.14% £16.6m 1.5% £6.4m 9.0% £9.7m -6.9% £10.0m -14.1% £13.3m -21.8% £14.5m 4.1% Retail Total market £228m (+5.4%)
  38. 38. The top OOH spending advertisers: January-April 2015 Who’s Spending? £9.2m 10.4% £5.3m 32.6% £4.8m 0% £4.4m 73.1% £4.3m 608.9% £3.1m1,52 1528.5% £3.1m 2.2% £3.4m 83.3% £3.5m -15.8% £3.6m 115.6%
  39. 39. Spend by OOH format: January –April 2015 Spend Trends- Roadside £34.1m 139.6% Large Digital6s £75.6m -6.7% 48s £31.1m 6.0% 96s £8.5m -15.8% Specials £3.4m 33.5%
  40. 40. Spend by OOH format: January –April 2015 Spend Trends- Transport £29.3m 2.2 % £14.4m 0.7% £13.3m -0.5% £15.3m -26.4%
  41. 41. 31% 23% 21% 8% 17% Consolidated Market Place Others Est. Market share based on revenue
  42. 42. Roadside, rail, malls, supermarkets, airports and experiential Nationwide across environments in all the key cities across the UK Roadside: Continued investment in digital. Key new digital locations include The M4 Tower and The Holland Park Tower Rail: Waterloo Motion set to launch at Waterloo Station. Continued expansion of Transvision and D6 networks Retail: M-Vision will expand to further premium malls as D6 network extends and digital investment at Tesco Airport: Digital and high impact media space will be unveiled for Heathrow Terminal 2 launch Experiential: Newly launched division JCDecaux Live is set to expand the multi-environment portfolio further Connected Commuter and Connected Youth ‘Power of Influence’ research and new ‘Business Traveller 2’ insight from JCDecaux Airport JCDecaux is a privately owned French OOH advertising company, founded in 1964 in Lyon with a small business based on street furniture. Reporting €2,676.2 million in revenue in 2013, JCDecaux now operates in more than 55 markets worldwide jcdecaux.co.uk About JCDecaux Key Areas For Investment Key Formats Geography Proprietary Research + Media where it matters
  43. 43. Roadside, supermarkets, shopping malls, digital portfolio, Pinnacle Nationwide Special builds, digital and interactivity: Storm- Storm is designed to revolutionise premium digital out- of-home. It launched with The Chiswick Towers and Cromwell Road Tower, The A40 Power Station and Coventry House at Piccadilly Circus. The portfolio is further strengthened with the North London Towers Mobile platform- Clear Channel UK and Metro have announced a partnership that will bring free content to commuters at mobile-enabled bus shelters with interactive tags right across the UK Ngen Part of Clear Channel Communications Inc, the American- based global media and entertainment company, CCO was bought out by venture capitalists in 2008 and in 2013 posted revenues of $2.9bn worldwide. Built on the foundations of a national network of bus stop 6 sheets, the UK business has since expanded via an extensive portfolio of iconic, digital and mobile assets About Clear Channel Key Areas For Investment Key Formats Geography Proprietary Research + clearchannel.co.uk
  44. 44. Underground, bus, retail (Westfield Stratford, Westfield London and One New Change), National Rail National with a dominant presence in London Increasing digital offering across Rail & London Underground Illuminated New Bus For London Performance 48 sheets National Rail Expansion of retail offering Birmingham Express Roadside digital work.shop.play and London Worker Planning Tool Part of American-based CBS Corporation, the sale of CBS Outdoor International to LA-based Platinum Equity was announced summer 2013. CBS Outdoor has now rebranded to Exterion Media. About Exterion Outdoor Key Areas For Investment Key Formats Geography Proprietary Research + http://www.exterionmedia.co.uk/
  45. 45. Roadside, cinema, Glasgow subway National coverage with sites in all major cities across the UK and Glasgow Underground HD 48s, HD 96s, backlights, illuminations and illumination enhancement project via LED, digital 6 sheets, DEPs, ongoing audit of panels across the UK, recent improvements to key sites Primemobile, Primedesign, Hitwise, EPOS, Shopwyre, Geofencing Jointly owned by GMT Communications Partners LLP and the Primesight management team, Primesight is a UK- based business which posted turnover of £60m in 2011 primesight.co.uk About Primesight Key Areas For Investment Key Formats Geography Proprietary Research + Results are our culture
  46. 46. Large-format digital, iconic landmark and super-premium banner locations Ocean has a regional footprint that spans the following UK cities: London, Birmingham, Liverpool, Manchester, Leeds and Glasgow Ocean practices 'The Art of Outdoor', with every site in the Ocean portfolio having a unique quality and personality The Grid Ocean Labs Regional site expansion The Science Behind the Art of Outdoor Ocean Outdoor, launched in 2005, is a boutique, UK-based media company pioneering creativity in digital OOH via an expanding portfolio of large-format, high profile sites In May 2012 a management buyout, backed by LDC Capital, purchased the business from Smedvig Capital for £35m In 2014, Ocean Group acquired Signature Outdoor and in 2015 expanded further with the acquisition of MediaCo. Ocean Outdoor reported revenues of £23.4 million in 2012 About Ocean Outdoor Key Areas For Investment Key Formats Geography Proprietary Research + oceanoutdoor.com
  47. 47. Posterscope news, views, events and campaigns www.pioneeringooh.com
  48. 48. 5/21/2015 Richard Reed at ‘The Pioneers’ event
  49. 49. Posterscope awarded CPD Platinum for the second consecutive year
  50. 50. What OOH can take from Mobile World Congress.
  51. 51. Michael Brown, MD psLIVE comments on Experiential architecture
  52. 52. 5/21/2015
  53. 53. Bug-sized Billboards Appearing in Public Places for Ant-Man Promotion
  54. 54. 5/21/2015 Pose with your favourite LEGO Marvel character
  55. 55. 5/21/2015 Download the app to open a range of experiences
  56. 56. 5/21/2015 Which colour will get your vote?
  57. 57. 5/21/2015 Sample a delicious cooked breakfast the Mexican way
  58. 58. 5/21/2015 Emirates targets Heathrow Airport passengers with spectacular OOH site
  59. 59. 5/21/2015 BMW use special lighting effects across the UK
  60. 60. 5/21/2015 Microsoft promote new Premier PC in a spectacular fashion
  61. 61. 5/21/2015 Adidas launches Supercolor with Hackney light show
  62. 62. 5/21/2015 Campo Viejo creates real-time outdoor campaign for Streets of Spain festival
  63. 63. OOH Industry News
  64. 64. TfL kicks off OOH pitch for London Underground
  65. 65. 5/21/2015 Exterion Media DX3 to replace XTP by Q3 2015
  66. 66. 5/21/2015 Primesight promotes Chris Forrester to MD
  67. 67. TFL launches tender for ‘London Landscape’ digital roadside advertising
  68. 68. 5/21/2015 Crossrail fast-tracks evolution of OOH advertising
  69. 69. 5/21/2015 MFG, extends screen agreement with Amscreen Group
  70. 70. 5/21/2015 MFG, extends screen agreement with Amscreen Group
  71. 71. 5/21/2015 Neuroscience delivers further insight into the role of DOOH
  72. 72. 5/21/2015 Ocean Group acquires MediaCo Outdoor
  73. 73. Primesight launches real-time reporting platform, Primemobile Live
  74. 74. 5/21/2015 Signature Outdoor launches digital out of home in Birmingham’s financial district
  75. 75. 5/21/2015 The Outdoor Media centre Collaborates with the IPA to launch OOH forums
  76. 76. 5/21/2015 blowUP media to launch a digital screen that can be placed on temporary building wraps.
  77. 77. 5/21/2015 JCDecaux reveals new 6-sheets in Hammersmith .
  78. 78. 5/21/2015 Ocean Group signs first landmark deal with Network Rail
  79. 79. 5/21/2015 Outdoor Media Centre has welcomed Ocean Outdoor and Outdoor Plus to its members’ council
  80. 80. Stuff we like
  81. 81. Airbnb floats house and garden down the Thames
  82. 82. Driving school teaches drivers who park by a disabled ramp a lesson
  83. 83. ooVooTique lets extroverts exchange friends for products
  84. 84. Take A Pic = Give Shoes
  85. 85. GPS-bottles lead the curious to the Heineken promised land
  86. 86. Ice Statues that leave behind organs encourage us to donate
  87. 87. Ikea serves breakfast in bed (in trendy Shoreditch)
  88. 88. Pop-up vending machines shows real cost of cheap clothing
  89. 89. Melt away seriousness with an office ice cream van
  90. 90. 5/21/2015 Battersea Dogs & Cats Home #LookingForYou
  91. 91. Novices Wanted for Last World First Arctic Expedition
  92. 92. Commuters challenged to subway fitness battle
  93. 93. These billboards give you a good workout…
  94. 94. O&M Hong Kong puts a face to litter louts.
  95. 95. Cool ice cold pizzeria campaign #freshnessfrozen
  96. 96. ANTA’s Instagram-powered photo booth captures iconic orange taste
  97. 97. Billboard Made Of Clothes Pops Up In Sydney
  98. 98. Coke brings some cool summer colour to Oz
  99. 99. Mexico Tourism Board made billboards out of snow in Chicago
  100. 100. Coke Zero Unveils a Drinkable Billboard
  101. 101. Carlsberg unveils free beer billboard
  102. 102. Roadside billboard in Peru doubles as thriving lettuce farm
  103. 103. Birds Eye freezes real cash in giant ice billboard stunt
  104. 104. A Two-Sided Word Puzzle on London Streets Takes on Homeless Stereotypes
  105. 105. Find Out More
  106. 106. Get in touch with us... Hyperspace portfolio

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