1 in 4 Women have gone into a restaurant after seeing a billboard or poster for that restaurant... Nearly half of all Adults (18+) like the idea of interacting with digital screens, almost half of all Adults 18-34 have told others about the ads they have seen on a digital screen... Of all the Out-of-Home advertising seen in the past 7 days, more than 1 in 4 Adults 18+ have gone to a website as a result... Posterscope USA unveils OCS3, the latest wave of data from their proprietary OCS (Out of Home Consumer Survey) See the attached for a look inside the new data...

1. INTRODUCING
OCS3
2011
Posterscope’s OOH Consumer Survey (OCS) is the world’s most in-depth study
of consumer behavior in relation to OOH communications and has over 5,400
respondents in the USA. Audiences can be segmented attitudinally, behaviorally,
or demographically and analyzed by environment, with a level of granular detail
unavailable through other syndicated research systems.
Out-of-Home New for OCS3
OCS3 contains updated data regarding technology use, extra attitudinal
Consumer Survey statements about digital OOH, more industry specific data (including Automotive,
Financial, Alcohol, Snacks, Soft Drink, Movies/Films and Travel) and actions
taken online.
WHAT OCS DATA CONSISTS OF
SEGMENTATIONS an almost infinite # of consumer segments
Geography SocialGrade Attitudes Opinions BrandsUsed $$ Gender/
$
$
$
&Admired Technology Age
OOH & Working Considering Used
Behavior Lifestyle Status Purchasing FamilyStatus
OUTPUTS attitudinal and behavioral responses
ts
se Attitudes Toward
Thoughts OOH Media
mind
Activities Actions Taken Media
Media Format After Seeing Ads Consumption
Noticability
CHANNELS a complete catalog of OOH media channels to analyze
...
OCS3 SOME OF THE NEW FINDINGS
NEW FOR
Nearly Over
Half
ADULTS
Half
18+
Of all the Out-of-Home
advertising seen in the past 7
like the idea of
interacting
with digital screens.
days, more than
have
1in4 a
gone to
agree that
digital screens
bring the car model to life.
website as a result.
are After seeing a
billboard/poster
86% Nearly
for financial $
more likely 1in3 services over
18-34
18+
1 10 the
MEN
OOH
MEN
than the average adult agree that
to use their advertising is an have
in
cell phone to interact effective reminder searched for
with a digital billboard. of TV/Web advertising brand online.
if the ad is interesting.
they have seen at home.
More than
18-49
1in3
After seeing a
ADULTS
billboard/poster
WOMEN
18+
for Lunch told others
1in4
have
Options about the ad they have seen
have on a digital screen.
gone into the
restaurant. Of all the
Out-of-Home
After seeing a
advertising seen in
the past 7 days they are nearly
billboard/poster for the
Over latest film release 2x as likely
Half 15% visited a have
After seeing a
18-34
billboard/poster as the average adult 18+
ADULTS
agree that
large posters/ for Soft Drinks to have texted a
website reply.
billboards
1in5
nearly
on the side of the road displayed
“makes me want on the ad.
to find out more about have purchased
the movie release.” the product.
posterscope.com