Be the first to like this
While the rest of the world was glued to their TV sets watching one of the biggest events of the year, few brands were being inventive in the use of what is known as Newsjacking on the social networks. Newsjacking refers to the practice of piggybacking the popularity of a news story to amplify the success of a sales or marketing campaign. It is widely used by Content marketers and brands.
We have compiled a list of 20 such brands that decided to be creative with the use of Oscars references in their posts on Facebook. Did they turn heads? Oh, definitely!