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Turnemon

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Turnemon

  1. 1. TURN ‘EM N TO YOUR BUSINESS WITH LOCAL RADIO POWERFUL. PERSONAL. PROFITABLE.
  2. 2. RADIO: WE LOVE RIDING SHOTGUN. MULTNOMAH COUNTY 63% drive alone daily to work 37.1 is the Median Age $45,507 is the Median Income CLACKAMAS COUNTY 75% drive alone daily to work 38.3 is the Median Age $56,000 is the Median Income WASHINGTON COUNTY 73% drive alone daily to work 35 is the Median Age $59,481 is the Median Income CLARK COUNTY 78% drive alone daily to work 35 is the Median Age $55,405 is the Median Income American Fact Finder Census Bureau 2006
  3. 3. RADIO ROCKS
  4. 4. LET THEM HEAR YOU LOUD AND CLEAR! RADIO FACT: 46.6% listen to Radio in their car. RADIO FACT: Those with a household income between $50,000 – $74,999 listen to Radio on average 3 hours vs. Broadcast TV at 1.5 hours, Cable at 1.3 hours and Newspaper at 45 minutes a day. RADIO FACT: 35-44 year olds in Portland consume more Local Radio than any other broadcast medium. RADIO FACT: 83% of Portland Metro Area is reached through the Internet and Radio. Media Audit Dec 2007
  5. 5. RADIO LISTENS
  6. 6. LOCAL RADIO’S MESSAGE IS STICKY. 92% of listeners stay connected through commercial breaks. Satellite listeners are heavy users of Radio and spend more time with AM/FM Radio (14 hours weekly) than with Satellite (10.45 hours weekly). 67% say, “Hearing things on the Radio will remind me to look up something when I’m using the Internet. “See” your company on New Radio through email, videos, websites and texts. 41% of light or non-users of television are super heavy users of Radio. Modern Radio in Portland reaches more people 18-54 every day than Broadcast TV, Cable TV, or the Newspaper and the Internet. New Radio breaks through the clutter with relationship, relevancy and reach.
  7. 7. RADIO TALKS
  8. 8. THINK INSIDE THE BOX WITH NEW RADIO. Local Radio is the human media. Reach your customers by modernizing your marketing mix with New Radio. Think BIG inside the box and produce uncommon results by sharing the voice of your brand. Portland Radio is more than commercial spots. It is targeted, interactive and integrated local marketing. Each station in Portland is experientially involved with their listeners. Stations engage the community by sponsoring concerts, spearheading charity fundraisers and providing on-demand connection through new media technologies. Integrate your business with the New Radio marketing experience and your business will grow. Portland Radio…Powerful. Personal. Profitable. TURN EM’ ON! WWW.RADIOGURUPDX.COM | WWW.PORTLANDRADIO.ORG
  9. 9. RADIO RESPONDS
  10. 10. There are 15.2 million Radio’s in the Portland Metro Area. “(Anheuser-Busch) thinks it’s a powerful medium. When it comes to Radio, clients don‘t often ask for more cutting-edge creative. It’s the agency‘s responsibility to educate and push clients to a more innovative use of Radio.” – Mark Gross, DDB Chicago’s SVP/Group Creative Director – Lead of Bud Light account for Anheuser-Busch and one of the original team members that created “Real Men of Genius,” the most-awarded Radio campaign in ad history. 8 Radio receivers, on average, are fixtures in the American home. “No argument here. The marketplace is changing but as we change, we also remain the same. Humans need other humans; and Radio, especially when we are alone, offers a special personal connection and reaches elusive target groups in a way that no other media can.” – Melissa Kunde, PARC Executive Director 2008 83% of Portland Metro Area is reached daily through the internet and Radio. “…In regional test, Radio has been much more effective for (Citibank’s) business than when other media are used.” He admitted that the results “just blew him away!” – John Mittnacht, Director of Advertising, Global Wealth Management, Citigroup
  11. 11. RADIO CONNECTS
  12. 12. NEW RADIO AND THE INTERNET ARE POWERFUL PARTNERS. TARGET MARKET 30 BROADCAST TV 12.4 LOCAL CABLE 11.2 BILLBOARDS 8.8 20 NEWSPAPER 5.0 SATELLITE TV 5.3 30.9 10 RADIO 26.3 INTERNET 0 Market: Portland, OR for Sept. – Nov. 2007 Target: Adults, Age 18-54 Base Population: 1,804,400 Media Audit Winter 2007

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